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Barneys revamps in-store checkout via iPad POS technology – Luxury Daily

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November 15, 2012

Barneys New York

Windows 8 envelops Vanity Fair, Architectural Digest to reach affluent subscribers
The ever-present campaign for Windows 8 took over the covers of the December issues of Condé Nast’s Vanity Fair and Architectural Digest to reach subscribers of the upscale lifestyle magazines.
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Chanel pushes city-specific collection via castle spectacle
French fashion house Chanel is showing its Métiers d’Art Collection in a Scottish castle to flaunt the inspiration behind the pieces from the brand’s history in the country.
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Tourneau, Forrester Research, Waldorf Astoria, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
 Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Barneys revamps in-store checkout via iPad POS technology
 Department store Barneys New York is giving in-store shoppers a more personalized checkout experience through a partnership with Infinite Peripherals that will equip sales associates with mobile point-of-sale devices at its flagship location.
Click here to read the entire story on Luxury Daily 

Chloé extends reach of anniversary campaign through email shares
 French fashion house Chloé is bringing its 60th anniversary digital experience to a close by offering an exclusive musical track and encouraging email shares so that consumers can spread bespoke brand messages among their friends.
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Luxury brands target high-net-worth shoppers via Robb Report November issue, supplements
 Tiffany & Co., Hermès, David Yurman, Chanel, Inspirato and Roger Dubuis are pushing products and services in the November issue of Robb Report, while other luxury advertisers scored tailored exposure in the “Host’s Guide” and “Exceptional Properties” supplements.
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Four Seasons boosts holiday foot traffic through lavish packages
 Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is tempting affluent guests with culinary experiences, diamond-infused facials and a lobby tree designed with Tiffany & Co.
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Harry Winston, Zegna, Mercedes and CFDA/Vogue Fashion Fund – News briefs
 Today in luxury marketing – Harry Winston buys diamond mine for $500M; Zegna tailors an African plan; Daimler has 90,000 orders for revamped A-Class; CFDA/Vogue Fashion Fund crowns 2012 winners.
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Lessons from Harry Winston
 In the last few weeks, there have been rumors about an impending sale of the Harry Winston brand. What follows is an assessment of the company’s presentation on the Web and a few observations on how Harry Winston has inadvertently highlighted the brand’s inherent weaknesses in terms of its business model, value proposition and marketing strategy.
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