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Barneys exec: Responsiveness strategy should spotlight mobile over desktop – Luxury Daily

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October 15, 2015

Photo from Barneys New York Instagram account

Photo from Barneys New York Instagram account

Market to consumers’ hearts, not their smartphones: Moët Hennessy CMO
NEW YORK – For cross-channel efforts to succeed, panelists at Luxury Interactive 2015 Oct. 14 agreed that marketers must concentrate less on silos and more on internal collaborations.
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Barneys exec: Responsiveness strategy should spotlight mobile over desktop
NEW YORK – A mobile-first approach has caused Barneys New York to reconfigure how responsive design is understood across channels, according to a senior executive from the retailer at Luxury Interactive 2015 on Oct. 14.
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Authenticity, engagement make for stronger social media presence
NEW YORK – Any brand can create a social media account, but using these platforms to create a natural extension of the label and leverage social clout to generate sales and loyalty is another matter, according to a speaker at Luxury Interactive 2015 on Oct. 13.
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Selling and service as terminology is dead: Luxury Institute CEO
NEW YORK – While luxury brands typically know the best practices in client building, most are not practicing these strategies for their own customers, according to the CEO of the Luxury Institute at Luxury Interactive 2015 Oct. 14.
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Pucci takes to the streets for first skateboard collection
Italian fashion house Emilio Pucci is reinventing wheels with the launch of a new limited-edition skateboard line featuring the vibrant prints that are the brand’s hallmark.
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Responsive Web design means making it easy for consumers
NEW YORK – As mobile and multichannel buying experiences become more prevalent, responsive Web design is the key to maximizing efficiency, according to a panel at Luxury Interactive 2015 on Oct. 14.
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Can Snapchat keep users happy as in-app marketing proliferates?
Snapchat hopes to make a significant uptick in marketing palatable to users with an opt-in approach, but its biggest challenge is helping marketers measure the return on their investments.
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Marketers are in a constant battle to maximize ad efficiency
NEW YORK – Brand executives taking part in the “Search vs. Display Advertising” panel at Luxury Interactive 2015 Oct. 14 agreed that shifts in the way Google displays search results are shaking up marketers’ advertising methods.
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Bottega Veneta, Bulgari, Mercedes-Benz and Tag Heuer – Live news
Luxury Daily’s live news updates from Oct. 14 – Bottega Veneta celebrates artistic collaborators in new tome; Bulgari helps consumers find inner diva within Harrods exhibit; Mercedes-Benz brings design aesthetic indoors with first interior project; Tag Heuer looks beyond Deflategate, names Tom Brady ambassador.
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Neiman Marcus, Omega, Nordstrom and Vancouver – News briefs
Today in luxury marketing – Neiman Marcus delays IPO; The impact on luxury timepieces from China’s slowdown; Nordstrom aims for $20B in sales by 2020; Bentleys and Bordeaux: Chinese newcomers drive Vancouver’s luxury market.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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