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Barcoding Inc. debuts customized mobile ticketing appBy
With the application, handheld scanners are able to recognize the ticket’s electronic bar code from a screen, while at the same time track admitted tickets in real-time by communicating with other handhelds in the venue’s system. The application will debut in June for the first time at the Recher Theatre in Towson, MD.
“Aside from eliminating the need for smartphone users to print paper tickets, it also reduces the likelihood of losing a ticket, since the ticket is stored on the mobile device,” Carin Weiss, mid-Atlantic enterprise account manager at Barcoding Inc., Baltimore.
“Additionally, the service lets concertgoers buy tickets on the fly and present the e-ticket displayed on their phone for admission,” she said. “Prior to this solution, MissionTix had to cut off sales to events 4 hours in advance.
Barcoding is a systems integrator specializing in the development, deployment and management of customized enterprise-wide mobility systems.
Baltimore-based MissionTix.com is an online ticketing service for buying and selling tickets for concerts, performances, fairs and other local events.
Mobile tickets are on the rise
According to Barcoding, it designed a Web-based wireless development platform use to meet specific business needs.
The service eliminates the need for paper tickets and allows concert goers to make last-minute plans to attend a show—provided it’s not sold out.
“For MissionTix, this solution will allow them to maintain accurate, real-time data regarding ticket sales and usage,” Ms. Weiss said. “It also eliminates the possibility of fraudulent ticket sales since the scanners simultaneously track admitted tickets in real-time by communicating with other handhelds in the venue’s system.”
Additionally, the company claims that it anticipates that the concert entry experience will run much more smoothly.
Trinity Mobile recently reported a 45 percent increase in fiscal results for the first quarter of 2010.
There was a massive uptake during the Christmas and New Year period that triggered new mobile ticket sales.
“Scanning tickets, whether paper or electronic, is a simple, effective process that should keep lines moving quickly,” Ms. Weiss said. “If a consumer has a positive experience, they will be more likely to return.
“It’s convenient,” she said. “We now live in an on-demand world and smartphones have opened up a completely new world of information-sharing capabilities.
“As we communicate more and more via these devices, mobile ticketing becomes another choice; it’s a convenience that consumers can select if it fits their lifestyle.”
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