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Bar Louie taps mobile bar codes to reward diners

October 3, 2011

Bar Louie is using mobile bar codes on its menus to offer diners a chance to win tickets to a Carlos Santana concert.

The company partnered with Casa Noble and SpyderLynk on the mobile initiative. Bar Louie will use mobile bar codes to start an active dialogue with its customers.

“Bar Louie sought a mobile solution to engage with its diners to build brand affinity and loyalty while driving incremental sales,” said Blake Rohrabaugh, director of beverages at Bar Louie Restaurant Operations, Addison, TX.

“Bar Louie teamed with Casa Noble to offer diners a fun engaging experience in which they could try out Casa Noble’s premium tequilas while rewarding diners with the opportunity to win free tickets to see guitar legend, Carlos Santana, a part-owner of Casa Noble,” he said.

Bar Louie is a neighborhood restaurant and bar specializes in handcrafted signature martinis and cocktails, in addition to an exceptional selection of distinctively prepared small plates, sandwiches and burgers.

Casa Noble is a distillery and also an agave grower with more than 3,000 acres of agave fields under cultivation.

SpyderLynk enables brands such as Coke Zero, Revlon, L’Oreal, MillerCoors, Warner Brothers, Toyota and Bud Light to engage consumers and accelerate purchase cycles.

Mobile partnership
Casa Noble and Bar Louie have teamed up to offer diners the opportunity to win a VIP trip for two to a Carlos Santana concert. The legendary guitarist became an investor in Casa Noble Tequila earlier this summer.

The mobile bar codes are featured on Bar Louie’s special fall menu, alongside special drink offerings made with Casa Noble Tequila.

“What better way to engage with our target guest than on the spot use of one of their most valued possessions – their mobile phone?,” Mr. Rohrabaugh said.

“Plus, this type of promotional component adds to the interactive experience you already get while visiting Bar Louie,” he said.

How it works
Diners can snap and send a picture of the Casa Noble SnapTag to receive a video featuring Santana and be entered in a drawing to win Santana concert tickets.

The campaign began Sept. 6 and will run through Oct. 31.

“Bar Louie sought a simple yet powerful way to engage guests through mobile,” Mr. Rohrabaugh said. “SnapTags were an ideal solution for us since the bulk of our guests have and use camera phones.

“The analytics platform offered by SpdyerLynk allows Bar Louie to measure the effectiveness of its campaign and find out what guests really like,” he said.

Final Take
Here is a demo of how the campaign works

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Rimma Kats is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach her at

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