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Bar codes, SMS modernize out-of-home ads
Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements.
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Mr. LVMH: Can Marc Jacobs do it all?
The rumor mill has been churning out whisperings of designer Marc Jacobs moving from Louis Vuitton to LVMH sibling Christian Dior, making the industry wonder if the designer can do it all or if he is spreading himself too thin.
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Frette aims younger with new digital flagship
Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.
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Moët & Chandon takes a swing at sports, charity with US Open partnership
Champagne brand Moët & Chandon will be furthering its connection with high-end sporting competitions through a sponsorship of this year’s US Open in New York.
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Tumblr’s creative ability captivates the fashion, social media-savvy consumer
Retail and fashion brands have the most to gain from Tumblr accounts due to the platform’s creative capabilities.
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Mercedes-Benz, Thierry Mugler and Brioni – News briefs
Today in luxury marketing – Mercedes-Benz likely to beat BMW as top luxury brand; Double vision: luxury fashion by the Olsen twins.
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Best practice for mobile apps
Mobile apps are becoming so commonplace that brands are being evaluated by consumers based on whether they have an app and how good or bad it is.
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