Bang & Olufsen looks to deepen consumer engagement with QR codes
High-end electronics company Bang & Olufsen is now using QR codes in its print, out-of-home and direct mail pieces to give techy, on-the-go consumers a deeper brand experience.
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Chanel amps digital strategy with Facebook app, microsite
French fashion house Chanel is boosting its digital presence with a brand history microsite and a photo booth-anchored Facebook application to engage a wide breadth of consumers.
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Tatler guides consumers through holidays with themed ads, supplements
Upscale jewelers such as Tiffany & Co., De Beers and Cartier are tapping into consumers’ holiday spirit with festive advertisements in British magazine Tatler’s December issue that also features a holiday shopping and party guides and list of most eligible people in England.
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Family fun, private accommodations lure affluent travelers this holiday season
Luxury hotels need to focus on multi-generational family-oriented activities and private accommodations if they wish to get the largest piece of the pie when it comes to holiday travel this year.
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MSC Cruises adds exclusive spa packages to bolster appeal to Yacht Club guests
MSC Cruises is looking to increase its on-board spa usage with three new packages aimed at its new luxury Yacht Club guests.
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Hermés, Bottega Veneta, BMW and Tom Ford – News briefs
Today in luxury marketing – Hermés raises full-year sales goal; Tomas Maier explains Bottega Veneta’s new ad campaign; BMW rides luxury demand; Tom Ford holds court at Bergdorf Goodman.
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The battle for Mr. Costanza’s exploding wallet
Although pundits debate trading the cowhide wallet for the phone, the 2011 consumer has already more than one wallet. Every time we store a credit card on a Web site, we are creating a new wallet and a new check-out relationship.
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