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Bang & Olufsen crafts sensory experience to build brand awareness – Luxury Daily

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October 18, 2013

Bang & Olufsen's Sensory Spaces app

Rent the Runway weaves digital hallmarks into first Henri Bendel showroom
Rent the Runway is jumping from its online-only foundation Oct. 17 with a new showroom in Henri Bendel’s New York flagship store that provides consumers with a guided and efficient way to find the right dress.
Click here to read the entire article on Luxury Daily

Stuart Weitzman editorializes digital pop-up shop to fete 5050 boot
Footwear label Stuart Weitzman is celebrating the twentieth anniversary of its signature 5050 Boot through a digital pop-up shop with online off-price retailer Gilt Oct. 17 – Nov. 5 to reach a global audience while experimenting with a new ecommcerce tactic.
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Jaguar generates 388K social media impressions via Tagkast technology
Jaguar Land Rover USA leveraged social advertising platform Tagkast to create 387,793 impressions with a reach of 293,672 users on social media for a BritWeek Downton Abbey party that it had sponsored.
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Bang & Olufsen crafts sensory experience to build brand awareness
Danish audio and video company Bang & Olufsen is continuing to promote its B&O Play line of audio players and headphones with its “Sensory Spaces” mobile application that engages consumers with an exploratory use of sound.
Click here to read the entire article on Luxury Daily

November Vanity Fair sees spike in entry-level luxury goods
Ralph Lauren, Gucci and Cartier are beginning to gear up for the holiday season with advertisements that promote entry-level products to appeal to the broad audience of Condé Nast’s Vanity Fair.
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Fairmont, Burberry excel digitally in Middle East: L2
Fairmont, Four Seasons and Burberry ranked among the top 10 in L2’s latest study that assesses the digital proficiency of brands active in the Middle East and finds many areas that call for greater cultural sensitivity.
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Gucci, Louis Vuitton, China and Tesla – News briefs
Today in luxury marketing – Gucci wins $144M in US counterfeit trial; Louis Vuitton shifts to higher-priced bags; Top 2pc of Chinese account for third of global luxury sales; Tesla tops California green-car credit sales in past year.
Click here to read the entire article on Luxury Daily

Why a one-Web approach works better than mobile Web
Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.
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