Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Balmain’s “army” undergoes avatar makeover for Kardashian gaming app – Luxury Daily

By
December 8, 2015

Olivier Rousteing's Kim Kardashian: Hollywood avatar

Olivier Rousteing’s Kim Kardashian: Hollywood avatar

Luxury now defined by rarity: McCann Truth Central
Luxury is currently having an identity crisis as it tries to find a balance between traditional and modern ideals, according to a new report by McCann Truth Central.
Click here to read the entire article

Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Parlux Fragrances, Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article

Half of online shoppers unsure how to guard against counterfeits: report
Almost a quarter of online shoppers have been duped into buying counterfeit goods, according to a new report by MarkMonitor.
Click here to read the entire article

Balmain’s “army” undergoes avatar makeover for Kardashian gaming app
French fashion label Balmain is the latest to receive the avatar treatment to become a player in Kim Kardashian West’s popular role-playing mobile game.
Click here to read the entire article

Shangri-La uses Instagram to keep consumers warm this Christmas
Shangri-La Hotels and Resorts is spreading a #WorldOfWarmth among its Instagram community through a participatory holiday tale.
Click here to read the entire article

Robb Report continues to wow with Ultimate Gift Guide in December edition
Hermès, Chanel and Bulgari were among the brands that strove to become part of a “holiday extravaganza” in the December issue of Robb Report.
Click here to read the entire article

Mobile payments fail to impress so far this holiday season: report
Mobile wallet platforms did not fare well during this year’s Black Friday retail frenzy, most likely due to do inconsistency with retailers and consumer use, with Apple Pay at its lowest usage rate and PayPal being used more than others, according to a report from InfoScout.
Click here to read the entire article

Baccarat, Versace, Lane Crawford and publishing houses – Live news
Luxury Daily’s live news from Dec. 7 – Baccarat’s “avenue of light” brightens Paris for the holidays; Versace asserts codes of strength for spring/summer effort; Lane Crawford touts “prized creative ingredient” via Swarovski display; Condé Nast in talks with Hearst to fortify business distribution, payment silos.
Click here to read the entire article

Loro Piana, Saint Laurent, Bulgari and Audi – News briefs
Today in luxury marketing – Loro Piana preserves its heritage and looks forward to the future; Saint Laurent opens in Tokyo; Bulgari and the era of the global jeweler; Audi’s Stadler says automaker will stay focused on 2020 goals despite diesel scandal.
Click here to read the entire article

How will you support your new mobile app after launch?
Are you ready to build or launch a new mobile application? Keep in mind that a mobile app is only as good as the number of people returning to it.
Click here to read the entire article

Luxury brands: On sale for the regular price
Post-Black Friday and into the holiday season, retailers are evaluating their discounting policies. The question is, are these really discounts?
Click here to read the entire article

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply