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Bally underscores craft during Milan Fashion Week via Periscope – Luxury Daily

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September 28, 2015

Bally spring/summer 2016 collection

Bally spring/summer 2016 collection

How should luxury retailers prepare for Golden Week?
An influx of Chinese tourists will soon be traveling overseas during Golden Week, arriving with an intent to spend.
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Bergdorf Goodman gets aspirational attention from Ellen DeGeneres collection
Department store Bergdorf Goodman is appealing to a larger consumer audience with the introduction of Ellen DeGeneres’ lifestyle collection ED to its salesfloor.
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Webinar Oct. 8: What are shoppers planning to buy this holiday season?
Registration open: With only around 100 shopping days in this year’s holiday shopping season, brands and retailers must be wondering what luxury shoppers plan to buy – and how their competition is planning to reach them. Get the answers to these questions during this free, hour-long webinar on Oct. 8 at 2 p.m. EDT.
Click here to read the entire article on Luxury Daily

Luxury brands show generous hearts through long-term St. Jude collaborations
During September, Childhood Cancer Awareness Month, a number of brands are doing their part to put a spotlight on the cause through partnerships with St. Jude Children’s Research Hospital.
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Bally underscores craft during Milan Fashion Week via Periscope
Swiss apparel and accessories label Bally presented attendees of its spring/summer 2016 runway show access to its craftsmen, both in-person and on live-streaming application Periscope.
Click here to read the entire article on Luxury Daily

Rolls-Royce North America president stepping down at year’s end
British automaker Rolls-Royce Motor Cars is preparing for a change in leadership, but it is still business as usual for the brand.
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Do 360-degree videos improve or detract from viewing experience?
Recent months have seen a proliferation of 360-degree videos, but how much does the technology actually do for consumers?
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International business travelers primed to become brands’ biggest target
International business travelers should be a high-priority target for brands because of the group’s spending power and youth, according to a new report from iProspect.
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Ad-blocking renders some retail sites unusable on iPhone
Ecommerce sites for major retailers are being torpedoed by iPhone ad-blockers, with content missing – in some cases, the entire site does not show up ­– broken links and non-functioning shopping carts, casting a pall over mobile commerce sales just as the holiday season is heating up.
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Top 5 brand moments from last week
Heritage brands revamped classic items for a new generation, turning to digital platforms to make a reintroduction.
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Marni, Hublot, Stella McCartney and Ferrari – Live news
Luxury Daily’s live news from Sept. 25 – Marni explores brand ethos via Net-A-Porter capsule; Hublot activates its Anitkythera dive involvement in Basel museum; Stella McCartney turns taboo into comforting message for breast cancer survivors; Ferrari opts to not renew dealership lease in Las Vegas.
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Manolo Blahnik, LVMH, Los Angeles and Volkswagen – News briefs
Today in luxury marketing – More sole than sense: Shoe designer Manolo Blahnik’s 6 steps to success; LVMH and HEC create retail training program; LA confidence; VW taps Mueller as CEO.
Click here to read the entire article on Luxury Daily

What are retained versus acquired app users really worth?
The cost of gaining app users reached an all-time-high in March, when Fiksu’s Cost Per Loyal User Index data showed that the cost of acquiring a single loyal iOS app user surpassed the $3 mark, a 113 percent rise over the previous year.
Click here to read the entire article on Luxury Daily

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