Infusing digital into bricks-and-mortar retail will prevent its demise: BRP
Despite many industry insiders predicting that bricks-and-mortar will be phased out, 90 percent of retail sales transactions still occur in-store, according to a new report by Boston Retail Partners.
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Bally turns to consumers for #ShoeTips and #Selfeets
Swiss apparel and accessories brand Bally is putting its foot down with a new initiative and social campaign.
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Jewelers may need “rehab” after years of China addiction, says former exec
Despite market slowdowns, the jewelry industry has been presented with an opportunity to prove itself in the face of the smartwatch boom.
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Bloomingdale’s leverages the force for holiday charity initiative
Department store chain Bloomingdale’s is teaming up with Disney Consumer Products and a bevy of fashion designers to be a “Force for Fashion.”
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Porter magazine challenges “status quo” in influential women’s tribute
Porter, the print magazine of online retailer Net-A-Porter, is empowering its female audience with an editorial feature honoring 100 Incredible Women.
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Marketers must work with tradition to reach boomers: report
Traditional in-person experiences are still essential for reaching the wealthy baby boomer market, according to a new report by WealthEngine and Forbes Insights.
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Four Seasons learns from guests, unveils interactive city guide
Four Seasons Hotel The Westcliff Johannesburg is enticing consumers with an interactive map and city guide meant to highlight the property’s convenient location for sightseeing.
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Eliminating ad tax deduction could hasten move to mobile advertising
While a tax reform proposal that would eliminate advertising as a standard business expense deduction could thwart the economy – according to a new report from the Association of National Advertisers – it might also benefit the mobile marketing industry.
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Bergdorf Goodman, Boodles, Saks and Gucci – Live news
Luxury Daily’s live news updates from Nov. 17 – Bergdorf Goodman brings sparkle to the holidays with help from Swarovski; Boodles initiates “festive affection” at The Savoy; Saks continues New York expansion with planned outlet opening; Gucci builds holiday anticipation in gifting campaign.
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Leather goods, Shanghai, Tesla and Champagne – News briefs
Today in luxury marketing – The race to control the luxury leather business; Shanghai shoppers: More cracks in the recovery; Tesla in talks with Germany over possible battery factory; Rothschilds tap Chinese thirst with first vintage Champagne.
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Tiles, proxies and exact places: Building location audience profiles
As mobile data management technology becomes more sophisticated, advertisers now have access to more types of contextual data that can be used in conjunction with user location and POI data to target more relevant and specific audiences.
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