Top 10 multichannel marketers of 2015
Brands are finding ways to engage with today’s connected consumers by bridging physical and digital channels.
Click here to read the entire article on Luxury Daily

Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
Click here to read the entire article on Luxury Daily

Chinese consumption will reach $6.5T by 2020: BCG
Even with a faltering economy, Chinese consumption is projected to continue to rise $2.3 trillion by 2020, according to new research by Boston Consulting Group and AliResearch Institute.
Click here to read the entire article on Luxury Daily

Harrods retools “Superbrands” concept for children’s department overhaul
British retailer Harrods is focusing on children’s wear with the opening of its Mini Superbrands concept.
Click here to read the entire article on Luxury Daily

Etro fortifies artistic identity through eclectic community
Italian fashion label Etro is examining the many facets and connections that exist within the art world by creating a dialogue between creatives.
Click here to read the entire article on Luxury Daily

Bally juxtaposes its aesthetic, modernist design in British Vogue film
Swiss apparel and accessories brand Bally is inviting readers of British Vogue to experience minimalistic architecture.
Click here to read the entire article on Luxury Daily

Why marketers should follow beauty brands’ use of augmented reality
Beauty brands have brought augmented reality from an interesting idea to an effective marketing tool on mobile this year by tapping into its ability to drive trial, a strategy which other marketers could benefit from following.
Click here to read the entire article on Luxury Daily

Moët, St. Regis, Kiton and Fendi – Live news
Luxury Daily’s live news from Dec. 22 – Moët supports next-generation filmmakers with inaugural film festival; St. Regis ups Greater China presence with Macau opening; Kiton enters Chinese ecommerce with SECOO; Fendi takes Broadway billboard placement to tout headphones.
Click here to read the entire article on Luxury Daily

Super Bowl 50, Alibaba, models and Louis Vuitton – News briefs
Today in luxury marketing – NFL and CFDA planning Super Bowl 50 collaboration; Alibaba fights fakes with anti-piracy investigator; France passes model health law; Inside an $845 book on Louis Vuitton window displays.
Click here to read the entire article on Luxury Daily

3 steps for effective Facebook and Instagram holiday advertising
This season is an advertiser’s make-it-or-break-it time, particularly with Facebook, as it sells its ads based on a highly competitive bidding system.
Click here to read the entire article on Luxury Daily