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Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook – Mobile Marketer

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October 13, 2015

26919Bacardi spikes millennial engagement with full-screen, immersive ads on Facebook
Rum brand Bacardi is pouring a healthy dose of mobile into its latest millennial-centric campaign by leveraging Facebook’s new immersive canvas advertising unit, which opens up a full-screen smartphone experience for users who click on an ad.
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Ruby Tuesday shifts budget to precise-and-efficient social media
Ruby Tuesday is ramping up its investment in social and digital media in the last months of 2015 following successful initial testing helped the casual dining restaurant chain more precisely and efficiently target families with children.
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Goosebumps activates in-theater experience via Shazam for more fun
Sony Pictures is giving fans a full-immersion experience for its upcoming Goosebump’s film by serving extra content and a sweepstakes to Shazam users who turn on the application during the film’s credits.
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Stride’s video ad resonates with emotional love story, goes viral
Mondelez’s chewing gum brand Stride achieved what many marketers strive for in today’s social media-centric industry by going viral with a recent video ad depicting a love story through the years and tugging at the heartstrings of consumers.
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