Harrods entices perfume lovers via month-long fragrance showcase
London department store Harrods is using multimedia content found on the brand’s magazine app as a way to publicize its Meet the Perfumers in-store programming geared toward perfume enthusiasts.
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Rolls-Royce joins travelers in Cannes with Bespoke-centric studio
Rolls-Royce Motors Cars in Monaco is giving prospective consumers an interactive bespoke experience with a studio in Cannes, France that delves into the brand’s history and showcases key models.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Instagram contests help hotel brands create offers, measure social media
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests’ interests.
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60pc of millennials plan to increase purchasing in fashion: American Express, Harrison Group
More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group.
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IWC fetes Swiss National Day via social video
Swiss watchmaker IWC Schaffhausen is showing its playful side by celebrating Swiss National Day with an entertaining video that celebrates Switzerland’s national holiday with music.
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Azimut Yachts gives 360-degree augmented reality tour via Snipp Khayal app
Italian yacht maker Azimut Yachts is giving consumers a 360-degree augmented reality tour that can be accessed by scanning an image with the Snipp Khayal mobile application.
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Saks, CFDA, BMW and China – News briefs
Today in luxury marketing – Beauty Editors Day returning to Saks; Vogue and CFDA documentary coming soon; BMW eases path to electric vehicle ownership to gain meaningful sales; Embattled luxury carmakers are scolded for overcharging in China.
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How to evolve storytelling into storybuilding
Good brand storytelling, like all good storytelling, is rooted in authenticity and originality. It results in qualities that resonate with audiences – entertainment, intrigue and engagement – and is not going anywhere any time soon.
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