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Avoid the deadly sins of luxury marketing: Wealth-X exec – Luxury Daily

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January 16, 2015

Michael Kors fall/winter 2014 ad campaign

Michael Kors fall/winter 2014 ad campaign

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Avoid the deadly sins of luxury marketing: Wealth-X exec
NEW YORK – Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
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Neiman Marcus assists purchase decisions with digital mirror
Department store chain Neiman Marcus is changing the apparel shopping experience for consumers with a new digital mirror that remembers users.
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Dior microsite explains history, biology of ingredients in new product
French fashion house Dior is releasing its new Capture Totale Le Sérum with a microsite that allows consumers to learn as much as possible about the product before purchasing it.
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Great design comes from conflict: Tumblr exec
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.
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Gilt provides travel options with Luxury Link
Online shopping site Gilt is adding a new line of shoppable luxury items through its partnership with Luxury Link, a luxury travel Web site that provides curated hotels and guest experiences.
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Land Rover rejects hibernation in UK this winter
British automaker Land Rover continues to encourage locals to get outside this winter to enjoy the cold weather.
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JetSuite uses fundamental morals for motivation in ads
Private jet charter JetSuite is using its core values in a new marketing campaign that will offer insight to the morals the brand carries when striving to achieve specific goals.
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Aston Martin, Richemont, Louis Vuitton and Chloé – Live news
Luxury Daily’s live news updates from Jan. 15 – Aston Martin continues Asian market focus in Seoul; Net-A-Porter, currency rates aid Richemont trading for Q3; Louis Vuitton retells serialized ad campaign for spring/summer 2015; Chloé generates interest in new fragrance via social giveaway.
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The Plaza, CFDA, Swiss francs and LVMH – News briefs
Today in luxury marketing – Billionaire pawns Plaza Hotel for bail; CFDA unveils plans for Fashion Calendar; From watchmakers to ski resorts, Swiss firms hammered by franc surge; LVMH and Simoëns part ways.
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Wearables and Internet of Things: That’s where the smart money is
Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.
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