Automakers rev up for mobile-driven features war
While self-driving cars are garnering lots of headlines right now, the more immediate opportunity and challenge for automotive brands in 2016 will be developing must-have mobile features and software that can win over drivers.
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Mars Chocolate, TruMoo pair instant-play video, purchase history for in-store impact
In a sign of how mobile video advertising is getting more precise, brands such as Mars Chocolate North America and TruMoo are delivering instant-play video ads in popular applications based on offline shopping behavior and measuring the incremental in-store sales lift.
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Taco Bell unwraps millennial-friendly marketing via Pandora
Taco Bell experienced a 26 percent lift in product awareness during a recent mobile marketing campaign on Pandora that saw listeners become 15 percent more likely to visit a Taco Bell restaurant.
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Frito-Lay, Colgate reimagine mobile receipt promotions with enticing rewards
Frito-Lay and Colgate are bringing a revamped spin to SMS-based receipt promotions by offering participants alluring rewards from other brands instead of standard money-back offers.
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