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WPP, Mobext look for mobile sustenance in Snapchat, Shazam – Mobile Marketer

June 26, 2015

Mobile Marketer today – WPP, Mobext look for mobile sustenance in Snapchat, Shazam; Kleenex cries out for caring messages in interactive Facebook effort.

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Audi’s expertise used to assist in lunar rover development – Luxury Daily

June 26, 2015

Luxury Daily today – Audi’s expertise used to assist in lunar rover development; 54pc of Chinese tourist purchases are fashion-related: report.

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Mobile Minutes: Instagram’s real-time news; Facebook’s Web access; Google Music’s free model; Snapchat’s marketing

June 25, 2015

Today in mobile marketing – Instagram gets into real-time news; Facebook to offer South African Cell C users free Web access; Google dangles free music-streaming service to lure paid subscribers; Snapchat joins Daily Mail and WPP agency in marketing venture.

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Coca-Cola’s Fuze fuses mobile calling, selfies, video in summer blitz – Mobile Marketer

June 25, 2015

Mobile Marketer today – Coca-Cola’s Fuze fuses mobile calling, selfies, video in summer blitz; Unilever’s Axe drafts Justise Winslow to reach NBA fans on social.

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Four Seasons New York looks out different windows this summer – Luxury Daily

June 25, 2015

Luxury Daily today – Four Seasons New York looks out different windows this summer; Louis Vuitton gives intimate tour of headquarters via LVMH feature.

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Mobile Minutes: BlackBerry’s shares; Verizon owns AOL; Square and Apple Pay; Ride-hailing app rules

June 24, 2015

Today in mobile marketing – BlackBerry shares up 8pc after first-quarter miss on earnings; Verizon now officially owns AOL; Square’s Apple Pay reader shows how we pay is still in flux; New York taxi agency passes rules on price estimates for ride-hailing apps.

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Deluge of agency reviews suggests big jump for mobile budgets in 2016 – Mobile Marketer

June 24, 2015

Mobile Marketer today – Deluge of agency reviews suggests big jump for mobile budgets in 2016; Drive consumers back to apps with aggressive engagement tactics: Forrester.

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Starwood’s SPG links guests with dedicated ambassador – Luxury Daily

June 24, 2015

Luxury Daily today – Starwood’s SPG links guests with dedicated ambassador; Burberry highlights British heritage in vintage campaign.

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Mobile Minutes: Apple Music reverses policy; Oculus and travel industry; Galaxy S6 leaks; Jott messaging app

June 23, 2015

Today in mobile marketing – Apple Music responds to Taylor: We’ll pay; How Oculus and cardboard are going to rock the travel industry; Galaxy S6 Plus leaks show Samsung has learned nothing; Teens are downloading Jott like crazy.

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Mondelez’s Triscuit tries to close gap between inspiration, trial on social – Mobile Marketer

June 23, 2015

Today in Mobile Marketer – Mondelez’s Triscuit tries to close gap between inspiration, trial on social; Can Facebook challenge YouTube’s dominance on mobile video?

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