Author archive

Instagram brings ads to stories, offering new opportunities for marketers – Mobile Marketer

January 12, 2017

Mobile Marketer today – Instagram brings ads to stories, offering new opportunities for marketers; New York Times adapts to HTTPS amidst new Google guidelines.

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Dior exemplifies how diverse social media accounts can benefit – Luxury Daily

January 12, 2017

Luxury Daily today – Dior exemplifies how diverse social media accounts can benefit; Prada refreshes spring campaign with five separate identities.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

January 11, 2017

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Mobile Minutes: Facebook lawsuit; Medicaid data; Suspended Twitter user; Fitbit acquisition

January 11, 2017

Today in mobile marketing – Facebook challenges $2 billion lawsuit alleging oculus stole key technology; Medicaid’s data gets an Internet-era makeover; Twitter temporarily suspends woman after she reports anti-Semitic messages; Fitbit acquires smartwatch maker Vector Watch.

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Mountain Dew begins the new year with a mobile-first campaign – Mobile Marketer

January 11, 2017

Mobile Marketer today – Mountain Dew begins the new year with a mobile-first campaign; Dove celebrates 60th anniversary of iconic product with a social campaign.

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Kenzo goes clubbing for vibrant menswear effort – Luxury Daily

January 11, 2017

Luxury Daily today – Kenzo goes clubbing for vibrant menswear effort; Should luxury retail move away from discounting?

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Announcing Mobile FirstLook 2017 New York Jan. 18

January 10, 2017

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Mobile Minutes: iPhone’s 10th birthday; Google self-driving cars; Facebook diversity; Uber travel data

January 10, 2017

Today in mobile marketing – Apple’s iPhone turns 10. Where does it go from here?; Google shows improved self-driving system in Chrysler Pacifica; Facebook’s hiring process hinders its effort to create a diverse workforce; Uber gives cities free travel-time data.

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Geico adds virtual AI assistant, Kate, to mobile app – Mobile Marketer

January 10, 2017

Mobile Marketer today – Geico adds virtual AI assistant, Kate, to mobile app; L’Oréal Paris holds diverse omnichannel influencer campaign.

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Carl F. Bucherer unites analog, digital technology for modern driving cockpit – Luxury Daily

January 10, 2017

Luxury Daily today – Carl F. Bucherer unites analog, digital technology for modern driving cockpit; Selfridges shines light on sustainable clothing practices.

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