Author archive

Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary – Luxury Daily

July 16, 2014

Luxury Daily today – Porsche 911 tribute app lets enthusiasts celebrate 50th anniversary; Top 10 jewelry and watch brand efforts of H1.

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The home advantage: Mobile’s use throughout the day grows – Mobile Marketer

July 15, 2014

Mobile Marketer today – The home advantage: Mobile’s use throughout the day grows; Apple’s iBeacon hardware plan seen expanding retailers’ reach.

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Aston Martin magazine connects consumers to lifestyle side of brand – Luxury Daily

July 15, 2014

Luxury Daily today – Aston Martin magazine connects consumers to lifestyle side of brand; Neiman Marcus incentivizes Middle Eastern ecommerce through Borderfree, Visa.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 14, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Marketers embrace emojis for more emotional mobile connections with millennials – Mobile Marketer

July 14, 2014

Mobile Marketer today – Marketers embrace emojis for more emotional mobile connections with millennials; Ford hooks mobile engagements with free music downloads.

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Estée Lauder prompts consumer research with Vogue ad – Luxury Daily

July 14, 2014

Luxury Daily today – Estée Lauder prompts consumer research with Vogue ad; Harrods aids Boodles’ high-jewelry awareness with month-long display.

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Fashion brands should target social campaigns for profit – Mobile Marketer

July 11, 2014

Mobile Marketer today – Fashion brands should target social campaigns for profit; FTC’s Amazon suit discourages future innovation: DMA.

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Boucheron journeys the world with high-jewelry Instagram effort – Luxury Daily

July 11, 2014

Luxury Daily today – Boucheron journeys the world with high-jewelry Instagram effort; Jimmy Choo creates virtual showroom to enhance perorder experience.

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How Google, Apple and Amazon try to own in-store shoppers – Mobile Marketer

July 10, 2014

Mobile Marketer today – How Google, Apple and Amazon try to own in-store shoppers; RE/MAX mobile app takes on Trulia, Zillow with cutting-edge features.

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Net-A-Porter advertises new activewear on The Cut – Luxury Daily

July 10, 2014

Luxury Daily today – Net-A-Porter advertises new activewear on The Cut; Baccarat shows timelessness through global love stories.

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