Author archive

W magazine’s September fall fashion issue transformed as digital companion – Luxury Daily

September 15, 2016

Luxury Daily today – W magazine’s September fall fashion issue transformed as digital companion; HENRYs’ discretionary spending remains high, despite lingering debt.

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Bloomingdale’s gets the word out with mobile-only sweepstakes

September 14, 2016

Department store chain Bloomingdale’s is asking consumers to say anything with a user-generated content contest that solicits for text over photos.

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Mobile Minutes: Apple’s iMessage store; Pandora’s music rights; Twitter’s new limits; Adblock Plus’s ad exchange

September 14, 2016

Today in mobile marketing – Apple is taking on Facebook with an iMessage app store; Pandora gets on-demand music rights to tackle Spotify, Apple; The way you Tweet is about to change; Adblock Plus is launching an ad exchange.

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Coca-Cola revitalizes branded content with millennial-led mobile storytelling – Mobile Marketer

September 14, 2016

Mobile Marketer today – Coca-Cola revitalizes branded content with millennial-led mobile storytelling; Fox Sports to broadcast first-ever live college football in virtual reality.

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Kenzo translates social media to reality in humorous film – Luxury Daily

September 14, 2016

Luxury Daily today – Kenzo translates social media to reality in humorous film; Connection between offline, online will have major role in holiday shopping.

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Mobile Minutes: Messenger bots’ payments; Walmart’s self-driving carts; Venmo’s ad campaign; Google’s 360-degree photos

September 13, 2016

Today in mobile marketing – Facebook Messenger’s bots will soon take payments; Walmart wants shoppers to be able to hail a cart; This payment app urges its young users to ‘pony up’ in new ad campaign; Google app turns smartphone photos to 360.

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Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt – Mobile Marketer

September 13, 2016

Mobile Marketer today – Delta captures millennial travelers’ interest via Snapchat-based scavenger hunt; General Mills, Yahoo target video-hungry millennials with live esports coverage.

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Sports, music biggest social conversation influencers for luxury watch brands – Luxury Daily

September 13, 2016

Luxury Daily today – Sports, music biggest social conversation influencers for luxury watch brands; Fabergé exec shares secrets and misperceptions of selling to the super rich.

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Stuart Weitzman provides introductory course in boots via ecommerce guide

September 12, 2016

U.S. footwear label Stuart Weitzman is walking consumers through its extensive selection of boots with an interactive ecommerce feature.

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Mobile Minutes: Galaxy Note 7 warning; Facebook’s emerging market; Nintendo smartphone game; Apple Music vs. Spotify

September 12, 2016

Today in mobile marketing – F.A.A. strongly advises against using Samsung Galaxy Note 7 aboard planes; Facebook becomes emerging-markets play as user base shifts; Nintendo aims to rescue profits with Mario’s jump to smartphones; Apple Music vs. Spotify: Guess who’s winning now.

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