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Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

April 11, 2014

Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

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BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

April 11, 2014

Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 10, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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How Heineken, Sephora tap mobile for more targeted sponsorship activations – Mobile Marketer

April 10, 2014

Mobile Marketer today – How Heineken, Sephora tap mobile for more targeted sponsorship activations; Local mobile ad spend increasing with inventory growth: report.

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Ralph Lauren egg proves most popular in Fabergé hunt – Luxury Daily

April 10, 2014

Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.

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Mobile real-world engagements still lacking despite beacons – Mobile Marketer

April 9, 2014

Mobile Marketer today – Mobile real-world engagements still lacking despite beacons; Marc by Marc Jacobs uses social media-based casting to find its next model.

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Mandarin Oriental looks for guest hot spots with Sina Weibo contest – Luxury Daily

April 9, 2014

Luxury Daily today - Mandarin Oriental looks for guest hot spots with Sina Weibo contest; Fendi, Missoni, Prada boost interior line awareness with Salone del Mobile events.

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Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 8, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

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Hermès creates origami app to accompany print magazine – Luxury Daily

April 8, 2014

Luxury Daily today - Hermès creates origami app to accompany print magazine;
Maintain local relationships in frenzy of obtaining new customers, urges Cartier exec.

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Automakers inch ahead in mobile creative despite technological challenges – Mobile Marketer

April 8, 2014

Mobile Marketer today – Automakers inch ahead in mobile creative despite technological challenges; Oscar Mayer taps iBeacons, geo-targeting to boost shopper marketing.

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