Author archive

Syfy ushers in Timehop’s advertising debut through an opt-in strategy – Mobile Marketer

April 26, 2016

Mobile Marketer today – Syfy ushers in Timehop’s advertising debut through an opt-in strategy; Kung Fu Panda 3’s mobile gaming integration kicks up 78.9M engagements.

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Audi eases urban mobility with smart navigation, longboard attachment – Luxury Daily

April 26, 2016

Luxury Daily today – Audi eases urban mobility with smart navigation, longboard attachment; London number one destination for cross-border retail expansion: report.

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Announcing Mcommerce Summit 2016 New York May 5

April 25, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Mobile Minutes: Mobile gaming revenue; Never-ending batteries; Nielsen vs. comScore; NYPD’s smartphone program

April 25, 2016

Today in mobile marketing – Mobile-game revenue to surpass console and PC, study says; Scientists develop never-ending battery technology for PCs, smartphones and electric cars; Nielsen faces comScore as digital ratings wars heat up; NYPD response times faster thanks to smartphone program.

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Cracker Jack brings iconic prizes to mobile via gamified twist – Mobile Marketer

April 25, 2016

Mobile Marketer today – Cracker Jack brings iconic prizes to mobile via gamified twist; Kardashians’ Easter egg Snapchat geofilters build on season 12 excitement.

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Van Cleef & Arpels explores origins of gems, jewelry design in Singapore – Luxury Daily

April 25, 2016

Luxury Daily today – Van Cleef & Arpels explores origins of gems, jewelry design in Singapore; Museum exhibitions must enhance rather than showcase fashion.

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Announcing Mcommerce Summit 2016 New York May 5

April 22, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Mobile Minutes: Amazon’s ebook deal; Uber overtakes rental cars; Glitchy Facebook bots; Old guard slammed

April 22, 2016

Today in mobile marketing – Amazon wins $30 million deal to sell ebooks in NYC schools; Uber overtakes rental cars among business travelers; Glitchy Facebook bots show tech in early stages; Mobile and cloud shifts slam tech’s old guard.

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Interactive video revs up while truly native experiences lag – Mobile Marketer

April 22, 2016

Mobile Marketer today – Interactive video revs up while truly native experiences lag; With aggregate CPCs down 9pc, Google’s discovery engine competition thickens.

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Models are key to connecting directly with consumers – Luxury Daily

April 22, 2016

Luxury Daily today – Models are key to connecting directly with consumers; Tales of tweed afford Chanel a platform for rediscovery each season.

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