Luxury Daily today – Diane von Furstenberg hastens commerce with mobile ad on The Cut; Elie Saab marries live-stream show with magazine debut to expand reach.
Mobile Marketer today – How Amazon is clobbering Walmart in mobile paid search; Q&A: Kia’s David Schoonover explains how responsive Web fuels in-dealership experiences.
Luxury Daily today – Prada pushes content over commerce via New York Times mobile effort; Net-A-Porter’s print publication cuts path to purchase.
Mobile Marketer today – Here’s how Unilever leverages programmatic buying for all-inclusive mobile push; Ford tackles Sync’s reliability issues as connected car’s importance grows.
Luxury Daily today – Longchamp increases exposure with mobile ad, shoppable runway footage; Givenchy, Versace dress Beyoncé during world tour to access global audience.
Mobile Marketer today – How P&G’s mobile social strategy helps build its brands; Amtrak exec: Majority of tickets are redeemed electronically.
Luxury Daily today – Saks downsizes beauty tutorials via Vine to attract busy consumers; Kering’s dim profits brightened by luxury gains.
Mobile Marketer today – Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero; NASCAR exec: Marketers failed to take advantage of mobile during Super Bowl spots.
Mobile Marketer today – Mondelēz prioritizes hyperlocal engagements over branding in year-two tests; Dannon, Warner Bros. promote Lego Movie with SMS sweepstakes.
Luxury Daily today – Chloé strengthens fragrance reach with Nordstrom mobile ad on The Cut; Fendi prepares drones to film fashion show live-stream.