Author archive

Can subscription services help CPG marketers find mobile success? – Mobile Marketer

July 21, 2016

Mobile Marketer today – Can subscription services help CPG marketers find mobile success?; Trolli brings quirkiness to Messenger chatbot with giveaways, quizzes.

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Bulgari to safeguard consumers’ data in Swiss bunker via app – Luxury Daily

July 21, 2016

Luxury Daily today – Bulgari to safeguard consumers’ data in Swiss bunker via app; Since announcing presidential candidacy, “Trump premium” has vanished.

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Mobile Minutes: Tide Spin app; Square lands overseas; Facebook pays; Dwayne Johnson’s YouTube channel

July 20, 2016

Today in mobile marketing – P&G starts online subscription service for Tide Pods; Dorsey’s Square starts up UK operation for first European foray; Facebook to pay Internet stars for live video; Dwayne Johnson crashes onto YouTube, latest Hollywood celeb seeking to strike digital gold.

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Google’s AMP meets mobile ads for faster brand experiences – Mobile Marketer

July 20, 2016

Mobile Marketer today – Google’s AMP meets mobile ads for faster brand experiences; Snapchat, Bitmoji partnership has potential for personalized engagements.

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La Mer pairs with Pinterest for summer skincare exclusives – Luxury Daily

July 20, 2016

Luxury Daily today – La Mer pairs with Pinterest for summer skincare exclusives; China’s luxury goods increase in price as affluent classes swell.

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Mobile Minutes: SoftBank to buy ARM; Uber reaches 2B rides; Opera takeover fails; 62 bid in spectrum auction

July 19, 2016

Today in mobile marketing – SoftBank agrees to buy mobile chip giant ARM for $32B; Uber reaches 2B rides six months after hitting its first billion; Opera Software’s $1.2B takeover by a Chinese group has failed; US FCC says 62 bidders make down payments in spectrum auction.

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88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer

July 19, 2016

Mobile Marketer today – 88pc of marketers invest in mobile to match escalating demands: report; Marriott promotes venue inspiration with event-planning mobile destination.

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Louis Vuitton returns to roots for luxury luggage line – Luxury Daily

July 19, 2016

Luxury Daily today – Louis Vuitton returns to roots for luxury luggage line; Chanel packages power of femininity in crimson cosmetics.

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Mobile Minutes: Snapchat geofilters; Samsung Pay in Brazil; Vevo’s new app; Sainsbury trials one-hour delivery

July 18, 2016

Today in mobile marketing – Snapchat geofilter campaigns may get a boost from Yext; Samsung brings mobile payments to Brazil in time for Olympics; Vevo seeks growth with new music video app; Britain’s Sainsbury’s trials similar concept to Amazon’s Prime Now.

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News organizations, social platforms must work together as industries merge – Mobile Marketer

July 18, 2016

Mobile Marketer today – News organizations, social platforms must work together as industries merge; M&As in mobile application subsector rise 18pc this year: report.

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