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Quaker Oats shakes up social media with oatmeal-creation contest – Mobile Marketer

February 1, 2016

Mobile Marketer today – Quaker Oats shakes up social media with oatmeal-creation contest; Nike’s mobile video series targets younger women with millennial themes.

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Bulgari reveals perfect mistake after more than a decade of waiting – Luxury Daily

February 1, 2016

Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.

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Mobile Minutes: Facebook’s live video; PayPal opens Venmo; T-Mobile’s video streaming; Shazam distributes songs

January 29, 2016

Today in mobile marketing – Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don’t expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.

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Super Bowl advertisers must advance their mobile game with streaming – Mobile Marketer

January 29, 2016

Mobile Marketer today – Super Bowl advertisers must advance their mobile game with streaming; Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester.

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Bang & Olufsen grants total control via connected mobile app – Luxury Daily

January 29, 2016

Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.

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Mobile Minutes: Google Cardboard; Ads and AI; App ads; Larry Page

January 28, 2016

Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.

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37pc of mobile users blocked ads in Q4: report – Mobile Marketer

January 28, 2016

Mobile Marketer today – 37pc of mobile users blocked ads in Q4: report; Facebook needs more precise targeting for next mobile revenue bump.

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Jean Paul Gaultier provides perspectives on couture show through Periscope – Luxury Daily

January 28, 2016

Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.

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Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surges

January 27, 2016

Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments’ transaction volume surged in 2015.

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Walmart, Home Depot missed mobile opportunities during recent blizzard – Mobile Marketer

January 27, 2016

Mobile Marketer today – Walmart, Home Depot missed mobile opportunities during recent blizzard; MillerCoors’ Shazam playlists tap into location-data to lift coolness factor.

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