Author archive

Streamlining, optimizing to be retail buzzwords in 2017: BCG

February 16, 2017

After entering Asia at a high rate of speed, luxury brands quickly oversaturated the region which has caused a number of recent store closures and the need to rethink retail strategy, according to a new report by Boston Consulting Group.

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Mobile Minutes: Apple vs. FBI; Uber gives employees way out; Toyota hybrids, TiVo lives

February 16, 2017

Today in mobile marketing – Apple vs. FBI one year later: Still stuck in limbo; Uber gives restless employees a way to cash out; Toyota sees plug-in hybrids catching on faster than conventional hybrids; Why I still love TiVo and how a sous vide gadget rescued me.

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Folgers leverages user-generated content for jingle-themed campaign – Mobile Marketer

February 16, 2017

Mobile Marketer today – Folgers leverages user-generated content for jingle-themed campaign; Coach, Simon make bold move for attention with virtual runway creation.

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Jaguar makes refueling faster with in-app payment – Luxury Daily

February 16, 2017

Luxury Daily today – Jaguar makes refueling faster with in-app payment; How emerging luxury brands can go-it-alone internationally.

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Mobile Minutes: Man cheating sues Uber; Mobile replacing ATM cards; Apple’s record high; AI wars

February 15, 2017

Today in mobile marketing – Uber rider sues for $47M after wife caught him cheating in the app; Banks look to cellphones to replace A.T.M. cards; Red-hot Apple shares close at record high; The coming AI wars.

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Golden age of Fitbit is ending, marketers need to adapt – Mobile Marketer

February 15, 2017

Mobile Marketer today – Golden age of Fitbit is ending, marketers need to adapt; 7Up mixes it up with new digital campaign.

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Fashion and theater meet for Michael Kors’ fashion week mobile efforts – Luxury Daily

February 15, 2017

Luxury Daily today – Fashion and theater meet for Michael Kors’ fashion week mobile efforts; Fashion labels should seek greater exposure on retailers’ social channels: L2.

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Mobile Minutes: Verizon unlimited data; Uber drivers’ strike; Facebook courts music labels; Ford’s AI investment

February 14, 2017

Today in mobile marketing – Verizon finally brings back the unlimited data plan; Drivers’ strike paralyses Uber, Ola services in Indian capital; Facebook tries to offer music labels a YouTube alternative; Ford to invest $1 billion in artificial intelligence start-up.

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Lalique courts basketball fans through experiential lounge – Luxury Daily

February 14, 2017

Luxury Daily today – Lalique courts basketball fans through experiential lounge; Luxury retailers’ Q4 2016 Web performance analysis.

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Mobile Minutes: Tesla unionizer; iPhone love story; Facebook independent ad audit; Twitter struggles

February 13, 2017

Today in mobile marketing – Tesla unionizer returns fire after Elon Musk ‘trashes’ him; How an iPhone 4 and OkCupid led to love; Facebook to provide ad data for independent audit; Twitter struggles to capitalize on influence and posts lackluster earnings.

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