Luxury Daily today – Barneys targets social-savvy men via new Instagram account; LVMH’s new lawsuit for Hermès means reputations at stake.
Mobile Marketer today – YouTube’s mobile fortunes take-off as smartphone content consumption grows; Apple dealt setback in patent battle with Samsung, faces import ban.
Luxury Daily today – Hermès renews spring/summer campaign via mobile ads; Bloomingdale’s loses brand leader, gains opportunity for fresh voice.
Mobile Marketer today – Apple tunes up iAd in grab for more mobile advertising dollars; 7-Eleven drives app downloads via product call-to-action.
Luxury Daily today – Mercedes-Benz propels environmental efforts via mobile app; Gucci CEO claims philanthropy gives meaning to luxury products.
Mobile Marketer today – IOS update alone not likely to give Apple much of a boost; KFC makes location focal point in latest mobile advertising endeavor.
Luxury Daily today – 62pc of omnichannel shoppers’ spend is on premium luxury: American Express; American Express; Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers.
Mobile Marketer today – Is mobile native advertising over-hyped?; Taco Bell Instagram campaign strengthens foundation efforts.
Luxury Daily today – Mr Porter engages Father’s Day gift shoppers via lifestyle contest; 25pc of fashion brands’ customers are luxury newcomers: American Express.
Mobile Marketer today – Does the US have what it takes to be a smartphone manufacturing center?; Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion.