Barneys targets social-savvy men via new Instagram account – Luxury Daily
June 10, 2013Luxury Daily today – Barneys targets social-savvy men via new Instagram account; LVMH’s new lawsuit for Hermès means reputations at stake.
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YouTube’s mobile fortunes take-off as smartphone content consumption grows – Mobile Marketer
June 7, 2013Mobile Marketer today – YouTube’s mobile fortunes take-off as smartphone content consumption grows; Apple dealt setback in patent battle with Samsung, faces import ban.
Hermès renews spring/summer campaign via mobile ads – Luxury Daily
June 7, 2013Luxury Daily today – Hermès renews spring/summer campaign via mobile ads; Bloomingdale’s loses brand leader, gains opportunity for fresh voice.
Apple tunes up iAd in grab for more mobile advertising dollars – Mobile Marketer
June 6, 2013Mobile Marketer today – Apple tunes up iAd in grab for more mobile advertising dollars; 7-Eleven drives app downloads via product call-to-action.
Mercedes-Benz propels environmental efforts via mobile app – Luxury Daily
June 6, 2013Luxury Daily today – Mercedes-Benz propels environmental efforts via mobile app; Gucci CEO claims philanthropy gives meaning to luxury products.
IOS update alone not likely to give Apple much of a boost – Mobile Marketer
June 5, 2013Mobile Marketer today – IOS update alone not likely to give Apple much of a boost; KFC makes location focal point in latest mobile advertising endeavor.
62pc of omnichannel shoppers’ spend is on premium luxury: American Express – Luxury Daily
June 5, 2013Luxury Daily today – 62pc of omnichannel shoppers’ spend is on premium luxury: American Express; American Express; Hugo Boss exec: ‘Made by’ trumps ‘Made in’ to luxury consumers.
Is mobile native advertising over-hyped? – Mobile Marketer
June 4, 2013Mobile Marketer today – Is mobile native advertising over-hyped?; Taco Bell Instagram campaign strengthens foundation efforts.
Mr Porter engages Father’s Day gift shoppers via lifestyle contest – Luxury Daily
June 4, 2013Luxury Daily today – Mr Porter engages Father’s Day gift shoppers via lifestyle contest; 25pc of fashion brands’ customers are luxury newcomers: American Express.
Does the US have what it takes to be a smartphone manufacturing center? – Mobile Marketer
June 3, 2013Mobile Marketer today – Does the US have what it takes to be a smartphone manufacturing center?; Coca-Cola’s vitaminwater leverages SMS for free concert ticket promotion.
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