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Mobile security advances, but threats still loom – Mobile Marketer

December 11, 2014

Mobile Marketer today – Mobile security advances, but threats still loom; Mondelez drives conversion rates partnering with Australian mobile startups.

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YSL Beauté creates bespoke tutorials using Google Glass – Luxury Daily

December 11, 2014

Luxury Daily today – YSL Beauté creates bespoke tutorials using Google Glass; Luxury is the seventh largest European economy.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 10, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Sponsored content campaigns play a happy tune on Internet radio – Mobile Marketer

December 10, 2014

Mobile Marketer today – Sponsored content campaigns play a happy tune on Internet radio; Volkswagen China generates 300 sales leads with mobile game.

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Selfridges pushes use of personalized shoppers with mobile gaming – Luxury Daily

December 10, 2014

Luxury Daily today – Selfridges pushes use of personalized shoppers with mobile gaming; Consumers still value in-store experiences regardless of digital switch.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 9, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Panasonic, Universal Studios boost results with self-booking social media platforms – Mobile Marketer

December 9, 2014

Mobile Marketer today – Panasonic, Universal Studios boost results with self-booking social media platforms; Walgreens offers virtual doctor visits through app in mhealth expansion.

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Armani encourages gift buying through mobile ad – Luxury Daily

December 9, 2014

Luxury daily today – Armani encourages gift buying through mobile ad; UK to surpass Italy, France as top European luxury market by 2018: report.

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Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 8, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

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Yahoo pitted against Twitter as mobile advertising opportunities expand – Mobile Marketer

December 8, 2014

Mobile Marketer today – Yahoo pitted against Twitter as mobile advertising opportunities expand; Johnnie Walker powers alcohol safety message with free Uber rides.

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