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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 19, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: NYT Now app shelved; Tencent overtakes Alibaba; Volvo, Uber team up; Hyundai on Alexa

August 19, 2016

Today in mobile marketing – New York Times to shelve NYT Now app; Tencent overtakes Alibaba as China’s most valuable tech company; Volvo and Uber team up to develop self-driving cars; Amazon’s Alexa can now boss around Hyundai Genesis cars.

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Ford revs up mobile storytelling with consumer-facing virtual reality app – Mobile Marketer

August 19, 2016

Mobile Marketer – Ford revs up mobile storytelling with consumer-facing virtual reality app; T-Mobile, Sprint widen opening for media-rich experiences with unlimited data promises.

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Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s – Luxury Daily

August 19, 2016

Luxury Daily today – Charlotte Tilbury leverages VR to launch first scent at Nordstrom, Bloomingdale’s; Will Olympic standouts land luxury endorsements to remain in consumers’ consciousness?

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 18, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Pinterest’s video ads; Snapchat’s 360 video ad; Apple expands carrier billing; Web tracking surges

August 18, 2016

Today in mobile marketing – Pinterest starts selling video advertising, seeking to catch up; Snapchat’s first 360-degree video ad is for Sony thriller Don’t Breathe; Apple brings mobile billing to Japanese iPhone users; They really are watching you: Web tracking surges with online ads.

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Mobile demands convergence of marketing and commerce: Kohl’s exec – Mobile Marketer

August 18, 2016

Mobile Marketer today – Mobile demands convergence of marketing and commerce: Kohl’s exec; Moe’s Southwest Grill cooks up AR art installations to drive loyalty.

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How should luxury brands navigate creative shift on social media? – Luxury Daily

August 18, 2016

Luxury Daily today – How should luxury brands navigate creative shift on social media?; Hugo Boss lays out rules of attraction in flirtatious fragrance effort.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 17, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Google Duo; Airbnb tests travel guides; Snapchat eyes Vurb; Twitter on Apple TV

August 17, 2016

Today in mobile marketing – Google Duo is like FaceTime but more fun; Airbnb tests standalone app for travel guides and services; Snapchat may buy personalized search app Vurb for more than $100M; Twitter shares surge 7pc on talk of Apple TV deal.

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