Mobile Marketer today – Quaker Oats shakes up social media with oatmeal-creation contest; Nike’s mobile video series targets younger women with millennial themes.
Luxury Daily today – Bulgari reveals perfect mistake after more than a decade of waiting; Dolce & Gabbana recounts timelessness of rose in Sophia Loren-fronted film.
Mobile Minutes: Facebook’s live video; PayPal opens Venmo; T-Mobile’s video streaming; Shazam distributes songsJanuary 29, 2016
Today in mobile marketing – Facebook opens live video to U.S. Apple app users; PayPal opens Venmo to businesses but don’t expect it to be a cash cow, yet; T-Mobile adds Amazon Prime Video, Univision Now to Binge On; Shazam tests new waters: distributing songs.
Mobile Marketer today – Super Bowl advertisers must advance their mobile game with streaming; Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester.
Luxury Daily today – Bang & Olufsen grants total control via connected mobile app; 5 new luxury retail formats to look out for this year.
Today in mobile marketing – Google ships 5M Cardboard virtual reality devices; Ads are about to get way more personal thanks to AI; Apps lead new wave in advertising; Try to interview Google’s co-founder. It’s emasculating.
Mobile Marketer today – 37pc of mobile users blocked ads in Q4: report; Facebook needs more precise targeting for next mobile revenue bump.
Luxury Daily today – Jean Paul Gaultier provides perspectives on couture show through Periscope; Chanel trumps Louis Vuitton, receiving highest mentions on social: NetBase.
Mobile Minutes: Facebook’s mobile ad business; Waze’s new partnerships; Google Glass goes dark; Amazon Payments surgesJanuary 27, 2016
Today in mobile marketing – Facebook Inc. takes on Google in ads with people targeting in mobile Web; Waze to scoop up more data through new partnerships; Google Glass goes dark on its social media accounts; Amazon Payments’ transaction volume surged in 2015.
Mobile Marketer today – Walmart, Home Depot missed mobile opportunities during recent blizzard; MillerCoors’ Shazam playlists tap into location-data to lift coolness factor.