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88pc of marketers invest in mobile to match escalating demands: report – Mobile Marketer

July 19, 2016

Mobile Marketer today – 88pc of marketers invest in mobile to match escalating demands: report; Marriott promotes venue inspiration with event-planning mobile destination.

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Louis Vuitton returns to roots for luxury luggage line – Luxury Daily

July 19, 2016

Luxury Daily today – Louis Vuitton returns to roots for luxury luggage line; Chanel packages power of femininity in crimson cosmetics.

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Mobile Minutes: Snapchat geofilters; Samsung Pay in Brazil; Vevo’s new app; Sainsbury trials one-hour delivery

July 18, 2016

Today in mobile marketing – Snapchat geofilter campaigns may get a boost from Yext; Samsung brings mobile payments to Brazil in time for Olympics; Vevo seeks growth with new music video app; Britain’s Sainsbury’s trials similar concept to Amazon’s Prime Now.

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News organizations, social platforms must work together as industries merge – Mobile Marketer

July 18, 2016

Mobile Marketer today – News organizations, social platforms must work together as industries merge; M&As in mobile application subsector rise 18pc this year: report.

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Medium aquamarine and palaces, not people, boost Instagram engagement: report – Luxury Daily

July 18, 2016

Luxury Daily today – Medium aquamarine and palaces, not people, boost Instagram engagement: report; What impact will Brexit have on the UK’s luxury brands?

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Mobile Minutes: FCC releases 5G spectrum; Tech leaders on Trump; Line’s IPO debut; Twitter scores sports deal

July 15, 2016

Today in mobile marketing – US FCC votes to advance next-generation 5G networks; An open letter from technology sector leaders on Donald Trump’s candidacy for president; Japanese chat app operator Line Corp soars in New York debut; Twitter signs another live sports deal: Pac-12 to live-stream 150 events next season.

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Can Pokémon Go help brands catch consumers via sponsored locations? – Mobile Marketer

July 15, 2016

Mobile Marketer today – Can Pokémon Go help brands catch consumers via sponsored locations?; Emojis a missed opportunity for targeting 25-44 year olds: report.

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Understanding social media can help marketers develop versatile creative: Facebook – Luxury Daily

July 15, 2016

Luxury Daily today – Understanding social media can help marketers develop versatile creative: Facebook; Top 10 luxury retail efforts of H1.

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Mobile Minutes: Shyft gains traction; Planet of the Apps; In-flight entertainment; ABC streaming remains free

July 14, 2016

Today in mobile marketing – Starbucks baristas want control over their hours. There’s an app for that; Apple calls for developers to star in reality show Planet of the Apps; Virtual reality and Netflix: The future of in-flight entertainment is coming; ABC relaunches free streaming service with 7 short-form originals, full seasons of 38 older shows.

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Coca-Cola taps social influencers to highlight everyday winning moments during Olympics – Mobile Marketer

July 14, 2016

Mobile Marketer today – Coca-Cola taps social influencers to highlight everyday winning moments during Olympics; Whole Foods’ chatbot cooks up special connections with personalized recipes.

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