Author archive

Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization – Mobile Marketer

March 26, 2015

Mobile Marketer today – Facebook broadens Messenger’s reach to promote shopper convenience, publisher monetization; Medea Vodka lights up party with iBeacon-flavored bottle messages.

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Bergdorf cooks up recipe book awareness with Instagram tie-in – Luxury Daily

March 26, 2015

Luxury Daily today – Bergdorf cooks up recipe book awareness with Instagram tie-in; Ultra-high-net-worth individuals in US account for third of global wealthy: Wealth-X.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

March 25, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mobile Minutes: Samsung pre-installs Office apps; Coca-Cola’s cloud focus; Twitch and music; Mobile-optimized videos

March 25, 2015

Today in mobile marketing – Microsoft CEO Nadella partners with his enemy’s enemy; Coca-Cola looks to secure edge for age of cloud, mobility; Twitch continues move into music with Ultra festival deal; Hulu’s ex-CEO starts paid video site for YouTube stars.

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How Budweiser’s mobile flexibility keeps it at head of the pack – Mobile Marketer

March 25, 2015

Mobile Marketer today – How Budweiser’s mobile flexibility keeps it at head of the pack; Reese’s scores with bracket-themed social promotion tied to mobile coupon.

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Opulent Jewelers makes consignment “a snap” with mobile app – Luxury Daily

March 25, 2015

Luxury Daily today – Opulent Jewelers makes consignment “a snap” with mobile app; Lagerfeld’s Choupette leads trend as pets become brand representatives.

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Inviting opinion pieces on mobile commerce

March 25, 2015

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mcommerce Summit New York April 29: Macy’s, Sephora, Capital One, GameStop, Forrester

March 24, 2015

Macy’s, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

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Mobile Minutes: Uber sells stake; Bank of America’s mobile banking; Revamped Apple TV; Yik Yak’s defense

March 24, 2015

Today in mobile marketing – Uber sells stake to India’s Times Group in marketing deal; Survey: BofA customers most open to paying for mobile banking; Report: Revamped Apple TV arriving this summer; Maker of controversial Yik Yak app responds to critics.

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Quaker cooks up tactile mobile ad for memorable new product launch – Mobile Marketer

March 24, 2015

Mobile Marketer today – Quaker cooks up tactile mobile ad for memorable new product launch; How brands and retailers should cast their social strategy for smartwatches.

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