Author archive

Nordstrom uses look book Vogue ad to highlight designer lines – Luxury Daily

September 12, 2014

Luxury Daily today – Nordstrom uses look book Vogue ad to highlight designer lines; Versace embeds instant ecommerce in runway show livestream.

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Twitter exec: Mobile sparking seismic shift in holiday buying decisions – Mobile Marketer

September 11, 2014

Mobile Marketer today – Twitter exec: Mobile sparking seismic shift in holiday buying decisions; Beyond the Rack drives mobile conversions with personalized retargeting.

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Nordstrom, Saks lead L2 department store report – Luxury Daily

September 11, 2014

Luxury Daily today – Nordstrom, Saks lead L2 department store report; Printemps teams with Burberry for branded holiday campaign.

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Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game – Mobile Marketer

September 10, 2014

Mobile Marketer today – Unilever ropes in mobile pre-roll engagements via touch-enabled mini-game; Apple opens mobile-app market, boosts payments space with iPhone 6, smartwatch launches.

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Net-A-Porter exec: when consumers click, they should see everything instantly – Luxury Daily

September 10, 2014

Luxury Daily today – Net-A-Porter exec: when consumers click, they should see everything instantly; Winning luxury consumers requires a human connection.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 9, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities – Mobile Marketer

September 9, 2014

Mobile Marketer today – Dr. Pepper, Snickers’ receipt-based promotion leads to targeted offer opportunities; Apple, Facebook and carrier mobile missteps highlighted in Adobe report.

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Ferrari showcases early users of CarPlay system – Luxury Daily

September 9, 2014

Luxury Daily today – Ferrari showcases early users of CarPlay system; Barneys outlines multiplatform holiday campaign with Baz Luhrmann.

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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

September 8, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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The selfie: Is it here to stay, or just a fad? – Mobile Marketer

September 8, 2014

Mobile Marketer today The selfie: Is it here to stay, or just a fad?; Garth Brooks’ launch of GhostTunes.com reflects sour note with iTunes.

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