Luxury Daily today – Luxury and Fashion products generate more mobile purchases: report; Luxury retail thriving in the “sweet spot”: report.
Mobile Marketer today – Walmart’s move to match Amazon deals spotlights mobile’s role in dynamic pricing; ESPN SportsCenter app rebranding boosts mobile consumers’ power to choose content.
Luxury Daily today – David Yurman uses mobile ads to promote charity wish lists; Tom Ford ups exclusivity for Lips & Boys lipsticks via tiered launch.
Mobile Marketer – Mobile-only promotions lose relevance as omnichannel experiences gain; Web site redesigns suggest mobile coming of age in traditional publishing.
Today in luxury marketing – Clé de Peau Beauté flaunts new online boutique on The Cut; Net-A-Porter films darkly romantic fairy tale.
Mobile Marketer today – CPG brands must avoid blanket approach on mobile: report; Leverage creative media over banner ads to stay competitive.
Luxury Daily today – Peninsula broadens reach with primary Instagram, Twitter accounts; Swarovski brings holiday sparkle to Galeries Lafayette Beijing.
Mobile Marketer today – What marketers need to know about the brewing social login battle; Buffalo Wild Wings scores with sports and music iHeartRadio station.
Luxury Daily today – Retailers struggling to connect cross-channel dots: L2; Tiffany creates product-driven winterland for gift guide context.
Mobile Marketer today – Mobile gap becomes insurmountable for some businesses: Forrester; Q&A: Why CBS trusts in mobile for new All Access offering.