Author archive

How Starbucks is pouring inspirational, non-commerce content into its app – Mobile Marketer

September 26, 2016

Mobile Marketer today – How Starbucks is pouring inspirational, non-commerce content into its app; Gilt unbuttons multichannel fall campaign featuring sponsored content, mobile videos.

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Luxury online purchase experience only reaching half of potential – Luxury Daily

September 26, 2016

Luxury Daily today – Luxury online purchase experience only reaching half of potential; Paris aims to turn around tourist decline with vibrant film.

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Mobile Minutes: Instagram’s advertiser base; HTC’s headphone jack; Facebook’s measurement tools; Amazon’s photo prints

September 23, 2016

Today in mobile marketing – Instagram more than doubles advertiser base in six months; It looks like another flagship phone is going to ditch the headphone jack; Facebook reveals new measurement tools and ad options for retailers; Amazon offers cheap photo prints to Prime members.

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Mondelez spreads branded content across music streaming with iHeartMedia partnership – Mobile Marketer

September 23, 2016

Mobile Marketer today – Mondelez spreads branded content across music streaming with iHeartMedia partnership; Cheetos unpacks Halloween-themed social contest on mobile-optimized art hub.

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Ralph Lauren, Michael Kors dominate luxury’s online market share: report – Luxury Daily

September 23, 2016

Luxury Daily today – Ralph Lauren, Michael Kors dominate luxury’s online market share: report; New luxury, old luxury, real luxury, faux luxury: What is a brand to do?.

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Mobile Minutes: Google’s AI messaging app; Twitter’s debate coverage; Instagram’s drafts feature; Tinder and Spotify

September 22, 2016

Today in mobile marketing – Meet the AI assistant behind Google’s new messaging app, Allo; Twitter will livestream Bloomberg News’ coverage of presidential debates: Report; Instagram is adding this highly-desired feature for additional touch-ups; Tinder and Spotify hook up for musical matches.

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Marriott highlights modernized room designs via mobile-supported art installation – Mobile Marketer

September 22, 2016

Mobile Marketer today – Marriott highlights modernized room designs via mobile-supported art installation; Time Inc. unrolls virtual reality platform, highlighting media’s shifting focus.

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Land Rover forges a path with music streaming by choosing Spotify – Luxury Daily

September 22, 2016

Luxury Daily today – Land Rover forges a path with music streaming by choosing Spotify; Luxury facing a digital-or-die dilemma: BCG.

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Mobile Minutes: Comcast’s wireless network; EU gives Google extension; Uber’s rival; Microsoft’s Nokia phone

September 21, 2016

Today in mobile marketing – Comcast gearing up to offer new wireless network by 2017; The EU just gave Google more time to reply to its Android antitrust charges; Grab, Uber’s rival in Southeast Asia, raises $750 million; Microsoft unveils Nokia feature phone.

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Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub – Mobile Marketer

September 21, 2016

Mobile Marketer today – Macy’s and DreamWorks focus multifaceted Trolls campaign around mobile hub; StarKist Tuna’s social campaign seeks running mate for brand mascot.

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