Author archive

Can location data save click-to-call’s attribution problem? – Mobile Marketer

April 15, 2014

Today on Mobile Marketer – Can location data save click-to-call’s attribution problem?; Chrysler turns drivers into technicians via augmented reality.

Share on FacebookShare on LinkedInShare on Twitter

Pucci encourages scarf selfies with camera app – Luxury Daily

April 15, 2014

Luxury Daily today – Pucci encourages scarf selfies with camera app; Fabergé hosts Harrods takeover to share heritage.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on mobile commerce

April 15, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Share on FacebookShare on LinkedInShare on Twitter

How the 5 biggest online travel agencies are expanding beyond mobile commerce – Mobile Marketer

April 14, 2014

Mobile Marketer today – How the 5 biggest online travel agencies are expanding beyond mobile commerce; Taco Bell builds narrative for new Doritos Locos Tacos via Snapchat Stories.

Share on FacebookShare on LinkedInShare on Twitter

Lexus places chief engineer on the tweet seat for NX debut – Luxury Daily

April 14, 2014

Luxury Daily today – Lexus places chief engineer on the tweet seat for NX debut; Armani, Roberto Cavalli turn gaze to confections for Easter.

Share on FacebookShare on LinkedInShare on Twitter

Is Facebook positioning Messenger to be its commerce and payments play? – Mobile Marketer

April 11, 2014

Mobile Marketer today – Is Facebook positioning Messenger to be a social commerce powerhouse?; Macy’s enlists Lucy Hale to give millennial private label push celebrity power.

Share on FacebookShare on LinkedInShare on Twitter

BMW aims to equip ConnectedDrive service with real-time maps – Luxury Daily

April 11, 2014

Luxury Daily today – BMW aims to equip ConnectedDrive service with real-time maps; Retail’s return to the streets keeps consumer interest high.

Share on FacebookShare on LinkedInShare on Twitter

Mcommerce Summit 2014 New York May 1: Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus, Forrester

April 10, 2014

Registration is open for the fourth annual Mcommerce Summit: State of Mobile Commerce 2014 conference Thursday, May 1 featuring speakers from Walgreens, Sephora, Wendy’s, Marriott, Staples, Gilt, JetBlue, Warburg Pincus and Forrester. Must-attend event for retailers, brands, financial firms, agencies and publishers.

Share on FacebookShare on LinkedInShare on Twitter

How Heineken, Sephora tap mobile for more targeted sponsorship activations – Mobile Marketer

April 10, 2014

Mobile Marketer today – How Heineken, Sephora tap mobile for more targeted sponsorship activations; Local mobile ad spend increasing with inventory growth: report.

Share on FacebookShare on LinkedInShare on Twitter

Ralph Lauren egg proves most popular in Fabergé hunt – Luxury Daily

April 10, 2014

Luxury Daily today – Ralph Lauren egg proves most popular in Fabergé hunt; Lancôme uses banner ads and pop-ups to catch consumer attention.

Share on FacebookShare on LinkedInShare on Twitter