Luxury Daily today – La Mer targets jetsetters with skin-protecting travel regimen; Neiman Marcus launches MyNM to personalize ecommerce.
Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile MarketerOctober 24, 2014
Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns.
Luxury Daily today – Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores.
Mobile Marketer today – Contextual content insures SMS’ ongoing role in mobile marketing toolbox; Sin City 2 sees 670K views in Coub trailer contest.
Luxury Daily today – Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report.
Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.
Luxury Daily today – Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.
Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.
Luxury Daily today – Madison Avenue Heritage Week pays homage to top brands; Cartier displays masculine heritage at Harrods.
Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.