Author archive

Hilton checks in virtual reality push via 360-degree video experience – Mobile Marketer

May 3, 2016

Mobile Marketer today – Hilton checks in virtual reality push via 360-degree video experience; Vibes shows leadership in mobile education tie with Chicago’s DePaul University.

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Ferrari extends brand with mobile magazine, artist profiles – Luxury Daily

May 3, 2016

Luxury Daily today – Ferrari extends brand with mobile magazine, artist profiles; Affluent class’ affinity for Amazon presents long-term obstacle for luxury brands.

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Announcing Mcommerce Summit 2016 New York May 5

May 2, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Mobile Minutes: Snapchat’s Olympics deal; Xiaomi’s smartwatch; Google’s Trips app; MLB and virtual reality

May 2, 2016

Today in mobile marketing – Snapchat scores unique deal with NBC to showcase Olympics; One of China’s hottest startups is launching a smartwatch to rival the Apple Watch this year; Google said to be testing a travel app; Why Major League Baseball teams are turning to virtual reality.

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Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer

May 2, 2016

Mobile Marketer today – Snapchat user-generated campaigns take extra due diligence, but reap benefits; Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling.

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Fendi invites consumers to find eyewear match through multisensory exploration – Luxury Daily

May 2, 2016

Luxury Daily today – Fendi invites consumers to find eyewear match through multisensory exploration; Daughters steal the show in Mother’s Day promotions.

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Announcing Mcommerce Summit 2016 New York May 5

April 29, 2016

Join senior executives and decision-makers at the 6th annual Mcommerce Summit: State of Mobile Commerce 2016, the nation’s No. 1 conference discussing retailing and marketing with mobile as the key influencer. Speakers from retailers and marketers such as Walmart, Walgreens, IKEA, Staples, Google and Boston Retail Partners.

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Mobile Minutes: Snapchat’s video views; Apple’s auto-correct patent; Uber’s new rule; Messaging platform hub

April 29, 2016

Today in mobile marketing – Snapchat user ‘Stories’ fuel 10 billion daily video views; Apple might put an end to your auto-correct fails; Uber testing new 2-minute wait rule before charging passengers; A single app that’ll wrangle your millions of messengers.

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Sephora solidifies presence as trusted beauty source with Wishbone adoption – Mobile Marketer

April 29, 2016

Mobile Marketer today – Sephora solidifies presence as trusted beauty source with Wishbone adoption; CNN values data in politics news app for digestible consumption.

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Jaguar Land Rover saves time with item-tracking integration – Luxury Daily

April 29, 2016

Luxury Daily today – Jaguar Land Rover saves time with item-tracking integration; Digital economy necessitates thorough filtering of agencies.

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