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Omnichannel engagement boosts purchase frequency: report – Luxury Daily

May 20, 2016

Luxury Daily today – Omnichannel engagement boosts purchase frequency: report; Chopard continues Journey to Sustainable Luxury with Gemfields’ emeralds.

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Announcing Mobile Insights Summit 2016 New York June 23

May 19, 2016

Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.

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Mobile Minutes: Fitbit inches towards mobile payments; Nokia returns to phones; Food delivery shakeout; Amazon’s plans

May 19, 2016

Today in mobile marketing ­– Fitbit acquires mobile payments technology but won’t add this year; Nokia name to return to mobile phones after licensing deal; Food-delivery startups head for shakeout as venture money slows; Amazon plans more stores, bulked-up prime services.

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Google bets big on smartphones to drive VR opportunities – Mobile Marketer

May 19, 2016

Mobile Marketer today – Google bets big on smartphones to drive VR opportunities; Quaker State highlights marketing clichés via satirical, Onion-produced social campaign.

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Apparel, accessories excelling at native ads with 82pc growth year-over-year – Luxury Daily

May 19, 2016

Luxury Daily today – Apparel, accessories excelling at native ads with 82pc growth year-over-year; Loyalty programs still effective in China, but declining worldwide: report.

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Mobile Minutes: Time Inc.’s Instant; Amazon’s restaurant delivery; Moleskine goes digital; Tweets cram in photos

May 18, 2016

Today in mobile marketing – Time Inc. chases digital celebs with Instant video publication; Amazon expands restaurant delivery to New York, Dallas; Moleskine vs. Apple: Hemingway’s notepad maker goes digital; It’s 2016, so Twitter will make it easier to cram photos and links into tweets.

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Will Google’s new social sharing app cut through the competition? – Mobile Marketer

May 18, 2016

Mobile Marketer today – Will Google’s new social sharing app cut through the competition?; Heineken, Major League Soccer uncap team rivalries with custom emoji.

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With urbanization slated to make space a luxury, VR opportunities arise – Luxury Daily

May 18, 2016

Luxury Daily today – With urbanization slated to make space a luxury, VR opportunities arise; What is the color of luxury in the 21st century?

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Mobile Minutes: Apple and Buffet; Telemedicine showdown; France takes on social media; Facebook sells more video ads

May 17, 2016

Today in mobile marketing – Warren Buffett buys stake in Apple; As Google and Apple pursue telemedicine, US carriers struggle; Facebook, YouTube, Twitter face furor over hate speech; Facebook to sell video ads on behalf of other firms.

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Unilever’s Axe celebrates uncoolness in funny social-only campaign – Mobile Marketer

May 17, 2016

Mobile Marketer today – Unilever’s Axe celebrates uncoolness in funny social-only campaign; Mobile is most popular method for researching products: report.

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