Mobile Marketer today – Facebook’s play to own the mobile homepage fails, like others before; Metrics give apps a leg-up over mobile Web.
Luxury Daily today – Christopher Ward aims for mobile sales via QR code; Jimmy Choo ups brand desirability with Hollywood Reporter content partnership.
Mobile Marketer today – How Starbucks is pushing the envelope with SMS, MMS marketing; Can mobile save the TV star?: ABC launches live-streaming app.
Luxury Daily today – 3pc of affluent women buy apparel via mobile: study; Donna Karan aims for fragrance sales via social personality quiz.
Mobile Marketer today – YouTube makes premium video play, opening up mobile advertising opportunities; Google exec: Mobile has a measurement problem, not a conversion one.
Luxury Daily today – Bergdorf promotes “Scatter My Ashes” via mobile ad; Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity.
Mobile Marketer today – Facebook eyes Waze buy to drive local relevancy; Outback Steakhouse local foursquare campaign netted 678 check-ins.
Luxury Daily today – Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.
Mobile Marketer today – Velti sheds 200 employees in hint of trouble ahead for mobile ad firms; Mail Online CMO: Mobile is key to delivering a contiguous message.
Luxury Daily today – Givenchy ups mobile traffic via product QR code; Hermès engages younger brand enthusiasts with tableware line.