Author archive

Mulberry joins WeChat to interact with Chinese consumers – Luxury Daily

July 23, 2014

Luxury Daily today – Mulberry joins WeChat to interact with Chinese consumers; Chanel captures lifestyle of “Café Society” in high-jewelry effort.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 22, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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How mobile millennials could revitalize the housing market – Mobile Marketer

July 22, 2014

Mobile Marketer today – How mobile millennials could revitalize the housing market; Levi’s taps iBeacons to rejuvenate brand and reel in shoppers.

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Moët & Chandon introduces game to spark consumer interaction – Luxury Daily

July 22, 2014

Luxury Daily today – Moët & Chandon introduces game to spark consumer interaction; Affluent consumers disappointed by in-store experiences: report.

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Social shopping takes leap forward with ‘Buy’ button on Facebook – Mobile Marketer

July 21, 2014

Mobile Marketer today – Social shopping takes leap forward with ‘Buy’ button on Facebook; Denny’s serves customized content to Latinos on Facebook.

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Hotel brands must improve metasearch visibility: L2 – Luxury Daily

July 21, 2014

Luxury Daily today – Hotel brands must improve metasearch visibility: L2; Top 10 luxury beauty and personal care efforts of H1.

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Big brands acquire mobile talent; smaller brands seek alternatives – Mobile Marketer

July 18, 2014

Mobile Marketer today – Big brands acquire mobile talent; smaller brands seek alternatives; Google’s mobile search gains jeopardized by need for streamlined experiences.

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Galeries Lafayette creates in-store trip planner to ease shopping – Luxury Daily

July 18, 2014

Luxury Daily today – Galeries Lafayette creates in-store trip planner to ease shopping; Harrods crafts bespoke experiences for consumers with month-long series.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 17, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Pictures from 2014 Nonprofit Mobile Day

July 17, 2014

Mobile Commerce Daily presented its fifth annual Nonprofit Mobile Day in partnership with the Direct Marketing Association on July 15. Here are pictures taken during the event.

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