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Budweiser extends sports sponsorships into bars via M2M wireless, social – Mobile Marketer

October 20, 2014

Mobile Marketer today – Budweiser extends sports sponsorships into bars via M2M wireless, social; 53pc dislike seeing hashtags during TV shows: TiVo report.

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Dealing with the mystery of ecommerce attribution – Luxury Daily

October 20, 2014

Luxury Daily today – Dealing with the mystery of ecommerce attribution; Financially-confident consumers to increase holiday spending by 8.7pc: report.

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CBS, HBO over-the-top services pave way for new brand experiences – Mobile Marketer

October 17, 2014

Mobile Marketer today – CBS, HBO over-the-top services pave way for new brand experiences; Google’s mobile monetization troubles continue as key questions go unanswered.

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The cold coffee tweet that changed Four Seasons’ approach to social media – Luxury Daily

October 17, 2014

Luxury Daily today – The cold coffee tweet that changed Four Seasons’ approach to social media; Easy days are over in China.

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Out with traditional social, in with Instagram, Pinterest – Luxury Daily

October 16, 2014

Luxury Daily today – Out with traditional social, in with Instagram, Pinterest; Our customers are the best advocates: Saks exec.

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Will click-and-collect, contextual offers spell the death of Black Friday? – Mobile Marketer

October 15, 2014

Mobile Marketer today – Will click-and-collect, contextual offers spell the death of Black Friday?; 55pc of teens use voice search daily: Google.

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Mobile is a tidal wave sweeping across our businesses: HBC exec – Luxury Daily

October 15, 2014

Luxury Daily today – Mobile is a tidal wave sweeping across our businesses: HBC exec; 90pc of Audi consumers begin research process online.

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Digital assets are ahead of brand representatives – Luxury Daily

October 14, 2014

Luxury Daily today – Digital assets are ahead of brand representatives; Louis Vuitton extends Iconoclast campaign with videos.

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Snapchat ads will spur flood of creative content – Mobile Marketer

October 13, 2014

Mobile Marketer today – Snapchat ads will spur flood of creative content; (RED) and Bank of America tap Nike Running app for charitable campaign.

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Hermès takes consumers Elsewhere to reinterpret its print magazine – Luxury Daily

October 13, 2014

Luxury Daily today – Hermès takes consumers Elsewhere to reinterpret its print magazine; Top ranking brands embrace the curated, digital Age of You: report.

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