Author archive

Lindt’s social giveaways get consumers hooked on new product – Mobile Marketer

August 25, 2016

Mobile Marketer today – Lindt’s social giveaways get consumers hooked on new product; Old El Paso’s promoted videos on Pinterest yield 4x ad memorability.

Share on FacebookShare on LinkedInShare on Twitter

Moët & Chandon explores US cities for limited-edition bottle program – Luxury Daily

August 25, 2016

Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.

Share on FacebookShare on LinkedInShare on Twitter

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 24, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

Share on FacebookShare on LinkedInShare on Twitter

Nike’s Run Club app update unlaces personalized workouts, adaptive coaching – Mobile Marketer

August 24, 2016

Mobile Marketer today – Nike’s Run Club app update unlaces personalized workouts, adaptive coaching; Annie’s cooks up connections with Facebook fans, supporting brand expansion.

Share on FacebookShare on LinkedInShare on Twitter

Hugo Boss morphs office space into dance floor in energetic fall effort – Luxury Daily

August 24, 2016

Luxury Daily today – Hugo Boss morphs office space into dance floor in energetic fall effort; Lifestyle benefit beginning to outweigh traditional luxury stories.

Share on FacebookShare on LinkedInShare on Twitter

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 23, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

Share on FacebookShare on LinkedInShare on Twitter

Mobile Minutes: Facebook’s Lifestage app; Microsoft’s new bot; Google’s Nougat rollout; Apple’s AI medical start-up

August 23, 2016

Today in mobile marketing – Facebook launches Lifestage app for school teens; Microsoft buys Genee, maker of a virtual scheduling assistant bot; Google’s new version of Android is available for these devices now; Apple acquires AI medical start-up Gliimpse: report.

Share on FacebookShare on LinkedInShare on Twitter

Under Armour recruits runners with emotional mobile video, social sharing – Mobile Marketer

August 23, 2016

Mobile Marketer today – Under Armour recruits runners with emotional mobile video, social sharing; Hilton’s mobile-optimized local guides transform smartphones into travel companions.

Share on FacebookShare on LinkedInShare on Twitter

Consumers’ retail journey to improve with amplified social media strategy – Luxury Daily

August 23, 2016

Luxury Daily today – Consumers’ retail journey to improve with amplified social media strategy; Barneys shows off youngsters’ creativity in fall fashion film.

Share on FacebookShare on LinkedInShare on Twitter