Author archive

Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy

July 26, 2016

U.S. apparel and accessories label Michael Kors is improving social shopping with the relaunch of #InstaKors.

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Mobile Minutes: Verizon buys Yahoo; Nintendo shares drop; Facebook vs. Snapchat; Clinton’s gaming app

July 26, 2016

Today in mobile marketing – 5 things to know about the Verizon-Yahoo deal; Nintendo shares plummet 18 percent after Pokemon Go reality check; Morgan Stanley: It looks like Facebook is shrugging off Snapchat; Hillary Clinton iPhone app aims to drum up and reward supporters.

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Twitter’s out-of-market sports streaming, highlights series competes with network TV – Mobile Marketer

July 26, 2016

Mobile Marketer today – Twitter’s out-of-market sports streaming, highlights series competes with network TV; Star Trek brings mobile advertising to the future with real-time video.

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Mobile Minutes: Apple Watch sales; Redbox trials streaming service; Google’s museum app; Banking apps accelerate

July 25, 2016

Today in mobile marketing – Apple Watch sales fall 55pc in second quarter, IDC report says; Redbox testing new streaming service (exclusive); Google’s new app brings hundreds of museums to your phone; Banking via Web sites in decline as mobile apps take over.

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How to create Facebook videos that break through and get noticed – Mobile Marketer

July 25, 2016

Mobile Marketer today – How to create Facebook videos that break through and get noticed; Ghostbusters rolls the dice on mobile gaming.

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Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy – Luxury Daily

July 25, 2016

Luxury Daily today – Michael Kors’ #InstaKors returns as part of see-now, buy-now strategy; Gucci enlivens Ace sneaker through conceptual camerawork.

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Mobile Minutes: EBay raises forecast; Spotify debuts programmatic buying; Amazon eyes banking; Tinder chats up groups

July 22, 2016

Today in mobile marketing – EBay raises forecasts a year after PayPal split; Spotify launches programmatic audio ad buying globally; Amazon tip-toes into banking business; Tinder launches Social to let users hang out in groups.

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Branded, sponsored content are working in early efforts to evade ad-blocking – Mobile Marketer

July 22, 2016

Mobile Marketer today – Branded, sponsored content are working in early efforts to evade ad-blocking; SI Play app ushers in modern management for youth sports.

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Compass app brings market reports directly to consumers and agents – Luxury Daily

July 22, 2016

Luxury Daily today – Compass app brings market reports directly to consumers and agents; Perfume marketing based on nostalgia syncs best with consumer behavior.

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Mobile Minutes: Facebook bets on lasers; Google pitches AI; Twitter verification; Phone charger sales surge

July 21, 2016

Today in mobile marketing – Facebook wants to use laser to deliver high-speed Internet; Google uses AI to lure new cloud customers; Twitter’s latest change probably wouldn’t have helped Leslie Jones; Phone charger sales are surging because of Pokemon Go.

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