Author archive

Mobile Minutes: Amazon’s Prime Day; IPhone 6S photos; Waze’s carpooling program; BSNL’s pre-paid mobile wallet

July 7, 2015

Today in mobile marketing – Amazon’s new Prime Day will be a massive ‘global shopping event’; Apple iPhone 6S photos have been leaked; Google’s Waze to start carpooling pilot program in Israel; BSNL rolls out pre-paid card linked mobile wallet.

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Why Doritos’ mobile-only promotion may fuel copycats from CPG brands – Mobile Marketer

July 7, 2015

Mobile Marketer today – Why Doritos’ mobile-only promotion may fuel copycats from CPG brands; Remy Martin splashes NFC technology on its connected bottle experience.

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Mobile Minutes: Facebook’s smartphone ads; Snapchat’s control features; Amazon expands to India; Best airline apps

July 6, 2015

Today in mobile marketing – How Facebook and Campbell Soup are trying to read your mind; Snapchat introduces ‘tap to view’ controls; Amazon follows Microsoft’s footsteps, announces India region; Which airline apps make flying easier?

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Polo Ralph Lauren needs to try on new mobile strategies: analysis – Mobile Marketer

July 6, 2015

Mobile Marketer today – Polo Ralph Lauren needs to try on new mobile strategies: analysis; Why concierge apps are way of the future in hospitality.

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Chanel builds collection awareness through Vogue mobile effort – Luxury Daily

July 6, 2015

Luxury Daily today – Chanel builds collection awareness through Vogue mobile effort; Tiffany brings Fifth Avenue to London with Selfridges installation.

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Happy 4th of July! Let freedom ring!

July 2, 2015

Mobile Commerce Daily will not publish on July 3 in observance of Independence Day.

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Mobile Minutes: Apple Music debuts; Facebook’s video play; Google should buy PayPal; Apple’s e-book ruling upheld

July 2, 2015

Today in mobile marketing – Apple Music debuts with strong artist support; Facebook offers marketers new video ad option that only counts longer views; One way Google could really take on Amazon: Buy PayPal; Apple conspired to fix e-book prices: U.S. appeals court.

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Skippy cracks open auto-play video’s potential on Pandora – Mobile Marketer

July 2, 2015

Mobile Marketer today – Skippy cracks open auto-play video’s potential on Pandora; Old Spice muscles in on personal care with interactive game.

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Jean Paul Gaultier wanders Paris for scavenger hunt – Luxury Daily

July 2, 2015

Luxury Daily today – Jean Paul Gaultier wanders Paris for scavenger hunt; Instagram advertising shows strong potential for luxury brands: L2.

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Mobile Minutes: Facebook Lite expands; Smartphone upgrade changes; Google’s app usage; Facebook news feed changes

July 1, 2015

Today in mobile marketing – Facebook Lite expands to India, Philippines; Samsung doesn’t like it when you pay full price and keep the phone longer; Google mobile apps grab almost as much user time as Facebook’s apps; Facebook shakes up news feed in push to show more relevant videos.

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