Author archive

Mobile Minutes: BlackBerry quits smartphones; YouTube Go app; Samsung Pay’s coupons; Meerkat’s new venture

September 29, 2016

Today in mobile marketing – BlackBerry stops making phones; Google announces YouTube Go, a new app for saving and sharing videos offline; Samsung brings gifts to mark Samsung Pay’s first birthday; Meerkat lives on as live group video chat app Houseparty.

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Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations – Mobile Marketer

September 29, 2016

Mobile Marketer today –Johnnie Walker’s multichannel mentorship program taps Amazon Alexa, chatbot activations; Burger King unpacks auto-translatable Facebook ads for World Literacy Month.

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Sentient Jet rolls out booking app behind its most successful summer – Luxury Daily

September 29, 2016

Luxury Daily today – Sentient Jet rolls out booking app behind its most successful summer; Dior showcases atelier’s women for role model discussion on Instagram.

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Mobile Minutes: Amazon product searches; Twitter’s buyout price; Facebook and WhatsApp data; Snapchat’s milestone

September 28, 2016

Today in mobile marketing – More than 50pc of shoppers turn first to Amazon in product search; Twitter’s final buyout price might be lower than you think; Facebook to appeal German order on WhatsApp data; Snapchat passes 60 million daily users in the U.S. and Canada.

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Mobile fuels tectonic shifts in auto and transportation industries: GM exec – Mobile Marketer

September 28, 2016

Mobile Marketer today – Mobile fuels tectonic shifts in auto and transportation industries: GM exec; Coty exec: 2016’s biggest mobile trends include utility, data.

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Just because you can does not mean you should for mobile: Almighty exec – Luxury Daily

September 28, 2016

Luxury Daily today – Just because you can does not mean you should for mobile: Almighty exec; Experiential marketing should go beyond selling.

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Mobile Minutes: Snapchat’s sunglasses; Google’s voting doodle; Square’s new reader; Uber gift cards

September 27, 2016

Today in mobile marketing – Snapchat to sell Spectacles, sunglasses with an embedded camera; Register to vote, the Google Doodle way; Square responds to ‘tap and pay’ criticism with a new system for small business; Uber launches gift cards ahead of the holiday season.

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Personalized mobile services yield highest user engagement: Pandora exec – Mobile Marketer

September 27, 2016

Mobile Marketer today – Personalized mobile services yield highest user engagement: Pandora exec; AOL exec: Efficient use of data is critical for mobile success.

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The bar has been raised for digital experiences: Webby exec – Luxury Daily

September 27, 2016

Luxury Daily today – The bar has been raised for digital experiences: Webby exec; Leather goods market bound for $258.4B by 2020.

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Mobile Minutes: Twitter’s potential sale; Facebook’s inflated video metrics; Apple’s Echo alternative; Galaxy S8 rumors

September 26, 2016

Today in mobile marketing – Twitter surges on report it’s said to be moving closer to sale; Facebook apologizes for inflating video numbers; Apple said to be planning Amazon Echo alternative; New Galaxy S8 rumor highlights Samsung’s risky decision.

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