Author archive

Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 26, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Snapchat and young voters; Facebook open sources AI; Apple’s security upgrade; YouTube’s TV app

August 26, 2016

Today in mobile marketing – Snapchat lures more campaign spending as candidates court young voters; Facebook open sources AI image recognition software; Apple upgrades iOS after spyware finding; YouTube just created a new TV app for cord-cutting viewers.

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Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits – Mobile Marketer

August 26, 2016

Mobile Marketer today – Pepsi’s new mobile platform capitalizes on millennials’ music-streaming habits; Hyundai simplifies driving by integrating mobile services into one app.

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Dior paints the town red to launch vibrant lip color – Luxury Daily

August 26, 2016

Luxury Daily today – Dior paints the town red to launch vibrant lip color; Swarovski champions creativity, inspiration in branding campaign.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 25, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Best Buy and virtual reality; New digital currency; Spotify’s IPO plans; Facebook’s political views

August 25, 2016

Today in mobile marketing – Best Buy poised to be virtual reality’s first mainstream test; Big banks plan to coin new digital currency; Spotify has a big wrinkle iron out before it goes public; Find out what Facebook thinks about your political views.

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Lindt’s social giveaways get consumers hooked on new product – Mobile Marketer

August 25, 2016

Mobile Marketer today – Lindt’s social giveaways get consumers hooked on new product; Old El Paso’s promoted videos on Pinterest yield 4x ad memorability.

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Moët & Chandon explores US cities for limited-edition bottle program – Luxury Daily

August 25, 2016

Luxury Daily today – Moët & Chandon explores US cities for limited-edition bottle program; Tag Heuer vies for attention of millions as China launches Mars mission.

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Webinar on Aug. 31: 10 Key Influencer Marketing Predictions

August 24, 2016

How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.

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Mobile Minutes: Apple’s curved iPhones; Google’s mobile ad constraints; Pinterest buys Instapaper; Pokémon Go’s decline

August 24, 2016

Today in mobile marketing – Apple could launch an iPhone with curved screen; Publishers will be penalized for mobile pop-up ads in Google search results; Pinterest acquires Instapaper to get smarter about articles; The Pokémon Go phenomenon has peaked, and is in decline.

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