Author archive

Is Google’s enthusiasm for mobile hardware waning? – Mobile Marketer

May 22, 2013

Mobile Marketer today – Is Google’s enthusiasm for mobile hardware waning?; Yahoo pushes mobile storage, cross-screen usage to boost Flickr.


Chanel improves digital brand experience with mobile site – Luxury Daily

May 22, 2013

Luxury Daily today – Chanel improves digital brand experience with mobile site; Prada’s brand value rose 63 percent year-over-year: report.

Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising? – Mobile Marketer

May 21, 2013

Mobile Marketer today – Is Yahoo, Tumblr deal the blind leading the blind in mobile advertising?; Pinterest courts The North Face, Modcloth with new mobile sharing tool.

Saks drives store traffic with geo-targeted mobile ad – Luxury Daily

May 21, 2013

Luxury Daily today – LVMH, Hermès leave behind “friendly” feud with new legal developments; Saks drives store foot traffic with mobile ads.

What the iPhone 5S must have to revitalize Apple’s smartphone strategy – Mobile Marketer

May 20, 2013

Mobile Marketer today – What the iPhone 5S must have to revitalize Apple’s smartphone strategy; White Castle beefs up “Slider-bration” promotion with 360-degree approach.

La Mer encourages mcommerce via The Cut banner ads – Luxury Daily

May 20, 2013

Luxury Daily today – La Mer encourages mcommerce via The Cut banner ads; High-earning business owners buy luxury more often than non-business owners: report.

How to break into mobile native advertising – Mobile Marketer

May 17, 2013

Mobile Marketer today – How to break into mobile native advertising; Heineken incentivizes app usage via augmented reality, contests.

Brian Atwood engages fans via month-long Instagram campaign – Luxury Daily

May 17, 2013

Luxury Daily today – Brian Atwood engages fans via month-long Instagram campaign; Luxury goods revenues to grow 50pc faster than global GDP: Bain.

Google beats Apple to market with music streaming as iTunes looks outdated – Mobile Marketer

May 16, 2013

Mobile Marketer today – Google beats Apple to market with music streaming as iTunes looks outdated; Coca-Cola places mobile at core of digital summer marketing.

What are luxury marketers missing on mobile Web? – Luxury Daily

May 16, 2013

Luxury Daily today – What are luxury marketers missing on mobile Web?; Versace eyes millennials with Versus Web launch.