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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 31, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Apple’s Reader View threatens marketers by hiding ads – Mobile Marketer

October 31, 2014

Mobile Marketer today – Apple’s Reader View threatens marketers by hiding ads; Honda mobilizes trick-or-treating with Twitter candy coupon.

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Bentley updates app to accommodate newer models – Luxury Daily

October 31, 2014

Luxury Daily today – Bentley updates app to accommodate newer models; Diane von Furstenberg grows personal brand with TV show launch.

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FCC proposal would widen opening for mobile video services, advertising – Mobile Marketer

October 30, 2014

Mobile Marketer today – FCC proposal would widen opening for mobile video services, advertising; Mondelez arms in-store reps with mobile access to retail software.

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Chanel shows off fall handbags via interactive mobile ad – Luxury Daily

October 30, 2014

Luxury Daily today – Chanel shows off fall handbags via interactive mobile ad; Luxury brands look elsewhere after UK counterfeit victory.

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Facebook’s mobile ad prowess may be matched only by Google – Mobile Marketer

October 29, 2014

Mobile Marketer today – Facebook’s mobile ad prowess may be matched only by Google; Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover.

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Neiman Marcus simplifies purchase process with mobile photo feature – Luxury Daily

October 29, 2014

Luxury Daily today – Neiman Marcus simplifies purchase process with mobile photo feature; Brands recalibrate focus in Japan to appeal to younger consumers.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 28, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Twitter’s developer push to boost reach has mixed reception – Mobile Marketer

October 28, 2014

Mobile Marketer today – Twitter’s developer push to boost reach has mixed reception; Expedia reduces friction for mobile engagement with sponsored data.

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Loro Piana aims for conversions with new mobile site – Luxury Daily

October 28, 2014

Luxury Daily today – Loro Piana aims for conversions with new mobile site; Enable the virtuous cycle of content and commerce: L2.

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