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Best marketers in multichannel space pay attention to lifetime value: Google exec – Mobile Marketer

January 20, 2017

Mobile Marketer today – Best marketers in multichannel space pay attention to lifetime value: Google exec; Mobile has disrupted media, created opportunities, say Time, Gannett execs.

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Jaguar Land Rover launches VR experience to accelerate car shopping – Luxury Daily

January 20, 2017

Luxury Daily today – Jaguar Land Rover launches VR experience to accelerate car shopping; Rarity, limited POS essential to niche brands as luxury becomes overused term.

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Mobile Minutes: Government social media; Women’s March start-up; Samsung heir prosecuted; Brexit affects apps

January 19, 2017

Today in mobile marketing – Governments suck at social media, but you deserve some blame; Women’s March gives boost to start-up for bus sharing; Prosecutor makes case today for putting Samsung heir in jail; Brexit hangover results in higher prices for Apple apps.

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In an age of democratized content, consumers still expect the unexpected: Hershey’s exec – Mobile Marketer

January 19, 2017

Mobile Marketer today – In an age of democratized content, consumers still expect the unexpected: Hershey’s exec; Before mobile emphasis, underinvestment in tech led to bleak growth prospects: PetSmart exec.

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New luxury lies in untapped markets, business models and mindsets – Luxury Daily

January 19, 2017

Luxury Daily today – New luxury lies in untapped markets, business models and mindsets; Bricks-and-mortar traditions need to break to cater to digital-first consumers: Microsoft.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

January 18, 2017

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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Mobile Minutes: Google’s smartwatches; Snapchat IPO; Windows testing team; Zuckerburg takes the stand

January 18, 2017

Today in mobile marketing – Google’s upcoming smartwatches will borrow Apple’s ‘digital crown;’ There’s only one Snap IPO Story — its founders; Joining the Windows testing team; Mark Zuckerberg takes the stand in $2 billion lawsuit claiming Oculus theft.

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Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage – Mobile Marketer

January 18, 2017

Mobile Marketer today – Media, mobile at the Presidential Inauguration: publishers bet on immersive coverage; Verizon looks to simplify customer experience through new features in My Fios App.

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Maserati seeks to set consumers free to do what they want – Luxury Daily

January 18, 2017

Luxury Daily today – Maserati seeks to set consumers free to do what they want; Year of the Rooster luxury items: Hit or miss with Chinese consumers?.

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Registration closing soon: Mobile FirstLook 2017 New York Jan. 18

January 17, 2017

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey, Amazon, Vitamin Shoppe, PetSmart, Google and Forrester Research.

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