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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 24, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Marketers’ use of mobile technologies does not match customer behaviors: Forrester – Mobile Marketer

October 24, 2014

Mobile Marketer today – Marketers’ use of mobile technologies does not match customer behaviors: Forrester; Google Inbox will spur more efficient, personal targeting of email campaigns.

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Mercedes-Benz lets consumers customize GLA model on Instagram – Luxury Daily

October 24, 2014

Luxury Daily today – Mercedes-Benz lets consumers customize GLA model on Instagram; Lane Crawford welcomes Fortnum & Mason into Hong Kong stores.

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Mobile Women to Watch Summit New York Nov. 4: Walgreens, Starwood Hotels, Conde Nast, USA Today, Eli Lilly, Earth’s Best

October 23, 2014

Registration is open for the Mobile Women to Watch 2015 Summit New York on Tuesday, Nov. 4 featuring speakers from Walgreens, Starwood Hotels and Resorts, Conde Nast Entertainment, Eli Lilly, USA Today, Scripps Network, Earth’s Best and Ella’s Kitchen, RCA Records and AutoTrader.com, as well as honoring 25 women who are expected to make a difference in mobile advertising, marketing, media and commerce next year.

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Contextual content insures SMS’ ongoing role in mobile marketing toolbox – Mobile Marketer

October 23, 2014

Mobile Marketer today – Contextual content insures SMS’ ongoing role in mobile marketing toolbox; Sin City 2 sees 670K views in Coub trailer contest.

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Lexus assists early-stage research with apps – Luxury Daily

October 23, 2014

Luxury Daily today – Lexus assists early-stage research with apps; Michael Kors sets strong precedent for China store opening: report.

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Inviting opinion pieces on mobile commerce

October 23, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

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Mobile games captivate brands as real-time optimization opportunities grow – Mobile Marketer

October 22, 2014

Mobile Marketer today – Mobile games captivate brands as real-time optimization opportunities grow; Michelin leverages YouTube to teach young drivers about tire safety.

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Lexus International creates VIP screening through locked Twitter – Luxury Daily

October 22, 2014

Luxury Daily today – Lexus International creates VIP screening through locked Twitter; Mulberry provides online delivery options to pull together consumer journey.

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IKEA builds second-screen campaign for real-time dialogue about mealtime – Mobile Marketer

October 21, 2014

Mobile Marketer today – IKEA builds second-screen campaign for real-time dialogue about mealtime; Mobile ad revenues jump 76pc as everyday use grows: IAB.

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