Author archive

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 19, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

Bacardi offers valuable lesson on how to protect against app burnout – Mobile Marketer

December 19, 2014

Mobile Marketer today – Bacardi offers valuable lesson on how to protect against app burnout; Hyatt Regency Bellevue ups guest communication with SMS strategy.

Share on FacebookShare on LinkedInShare on Twitter

Yoox serves up gifts at imagined dinner party – Luxury Daily

December 19, 2014

Luxury Daily today – Yoox serves up gifts at imagined dinner party; Fortnum & Mason asks for consumers’ insight to shape new Web site.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 18, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

How marketers can leverage revamped iOS notification widget – Mobile Marketer

December 18, 2014

Mobile Marketer today – How marketers can leverage revamped iOS notification widget; Marriott leads travel brands in Snapchat-focused marketing.

Share on FacebookShare on LinkedInShare on Twitter

Hermès links holiday to travel with Departures mobile effort – Luxury Daily

December 18, 2014

Luxury Daily today – Hermès links holiday to travel with Departures mobile effort; Bergdorf Goodman uses fashion influencers for holiday gift tips.

Share on FacebookShare on LinkedInShare on Twitter

Inviting opinion pieces on mobile commerce

December 18, 2014

Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.

Share on FacebookShare on LinkedInShare on Twitter

Mobile FirstLook 2015 New York Jan. 14-15: Coca-Cola, GE, Time, Forrester, HSN, Twitter, NYT, Deloitte, eBay’s StubHub

December 17, 2014

Registration is open for the fourth annual Mobile FirstLook: Strategy 2015 conference Jan. 14-15 featuring speakers from Coca-Cola, GE, Time Inc., Forrester Research, GrubHub, HSN, eBay’s StubHub, Silver Airways, Twitter, Yahoo’s Tumblr, Deloitte and The New York Times. This two-day New York event is a must-attend for brands, retailers, ad agencies and publishers looking to develop and implement mobile-surround strategies and tactics in 2015, a year where mobile integration into other channels and mediums will question orthodoxies in marketing and retail.

Share on FacebookShare on LinkedInShare on Twitter

62pc of businesses still treat mobile as a new technology: Forrester – Mobile Marketer

December 17, 2014

Mobile Marketer today – 62pc of businesses still treat mobile as a new technology: Forrester; Dodge increases brand awareness 37pc via retargeted mobile ads.

Share on FacebookShare on LinkedInShare on Twitter

Chandon makes it glitter in Elle mobile ad – Luxury Daily

December 17, 2014

Luxury Daily today – Chandon makes it glitter in Elle mobile ad; Brazilian economic pessimism requires changed strategies: BCG.

Share on FacebookShare on LinkedInShare on Twitter