Author archive

Mobile Minutes: Kenya’s mobile money; Trump-free news; Uber apologizes; Verizon 5G

February 23, 2017

Today in mobile marketing – Kenya’s been schooling the world on mobile money for 10 years; I ignored Trump news for a week. Here’s what I learned; Uber CEO apologizes for company culture after harassment claims; Verizon to offer 5G to select customers in 11 U.S. cities.

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How marketers can adjust to YouTube dropping unskippable 30-second ads – Mobile Marketer

February 23, 2017

Mobile Marketer today – How marketers can adjust to YouTube dropping unskippable 30-second ads; Activia’s latest social video campaign offers empowering message for women.

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La Rinascente shows off “natural habitat” in Milan district guide – Luxury Daily

February 23, 2017

Luxury Daily today – La Rinascente shows off “natural habitat” in Milan district guide; Is eyewear on course to become fashion’s next statement accessory?

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Mobile Minutes: Fertility apps; Facebook money transfer; Verizon reaches lowered Yahoo deal; Social media risks

February 22, 2017

Today in mobile marketing – Get pregnant… or don’t! Fertility apps help with both; TransferWise launches international money transfers via Facebook; Verizon reaches deal for lowered Yahoo price after hacks; PewDiePie dust-up shows risks brands take to tap into social media.

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WhatsApp Snapchat copycat feature gives marketers more options – Mobile Marketer

February 22, 2017

Mobile Marketer today – WhatsApp Snapchat copycat feature gives marketers more options; Mike and Ike partner with Paul George, NBA 2K17 for social campaign.

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Maserati looks to social users to name limited-edition vehicle – Luxury Daily

February 22, 2017

Luxury Daily today – Maserati looks to social users to name limited-edition vehicle; Political statements are trending as fashion week takes on current events.

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Contextualized and individualized shopper experience key to mobile campaigns

February 22, 2017

As technology and data get smarter, so will your perpetually connected consumers. They will expect better messaging, more relevant notifications and shopping experiences that are convenient for them.

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Mobile Minutes: Project Loon; Samsung scandal; Spy dolls; Toshiba shares fall

February 21, 2017

Today in mobile marketing – Project Loon, Alphabet’s Wi-Fi-beaming moon shot, still flying; Samsung scion follows father’s path in scandal not just business; The bright-eyed talking doll that just might be a spy; S&P downgrade warning sends Toshiba shares falling.

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The allure of Snapchat Discover has newspapers migrating en masse – Mobile Marketer

February 21, 2017

Mobile Marketer today – The allure of Snapchat Discover has newspapers migrating en masse; Pepsi uses mobile hub for NBA-themed Web series.

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British Vogue appeals to shrinking attention spans with chatbot news – Luxury Daily

February 21, 2017

Luxury Daily today – British Vogue appeals to shrinking attention spans with chatbot news; Luxury arts patronage must lean on codes of authenticity to be well-received.

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