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Mobile Minutes: Facebook dumps FBX; Twitter curtails buy buttons; Snapchat raises $1.8B; PayPal ditches apps

May 27, 2016

Today in mobile marketing – Facebook goes all-in on mobile with dumping of Web ad platform; Twitter shifts strategy on commerce ads; Snapchat raises $1.81 billion in new funding round; PayPal to Microsoft, BlackBerry, and Amazon Kindle: Buh-bye.

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Are the days of cheap mobile search over? – Mobile Marketer

May 27, 2016

Mobile Marketer today – Are the days of cheap mobile search over?; Microsoft tries to mitigate pitfalls of user-generated content.

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Have a safe, relaxing Memorial Day weekend

May 27, 2016

Mobile Commerce Daily will not publish on Monday, May 30, in observance of Memorial Day. Thanks to all veterans for your service to our country.

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ASAP54 simplifies product discovery via color-based search – Luxury Daily

May 27, 2016

Luxury Daily today – ASAP54 simplifies product discovery via color-based search; 50M emerging consumers accessible though entry-level products: Bain.

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Mobile Minutes: Toyota and Uber; Siri chats up developers; Lyft’s advance scheduling; Google Cardboard rival

May 26, 2016

Today in mobile marketing – Toyota and Uber reach investment, lease partnership; Apple opening Siri to app developers: Report; Lyft will let people schedule rides 24 hours in advance; VR the champions: Queen legend Brian May has made a rival to Google Cardboard.

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Mountain Dew scales up VR content strategy with Shazam, dedicated hub – Mobile Marketer

May 26, 2016

Mobile Marketer today – Mountain Dew scales up VR content strategy with Shazam, dedicated hub; Mobile messages lack real-time context, causing 90pc to opt out: Forrester.

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Selfridges future-proofs its omnichannel business via shoppable app – Luxury Daily

May 26, 2016

Luxury Daily today – Selfridges future-proofs its omnichannel business via shoppable app; Designer movements do not put creative director role at risk: Peter Copping.

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Mobile Minutes: Facebook adjusts Trending Topics; EBay buys Ticketbis; Snapchat and startups; Twitter provides more space

May 25, 2016

Today in mobile marketing – Facebook changes policies on Trending Topics after criticism; EBay expanding StubHub internationally with Ticketbis acquisition; These 5 startups used Snapchat to boost their brand (and so can you); Here’s how Twitter will give users just a bit more space.

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Kraft Heinz ups commitment to mobile shopper marketing following initial success – Mobile Marketer

May 25, 2016

Mobile Marketer today – Kraft Heinz ups commitment to mobile shopper marketing following initial success; PetSmart unleashes round-the-clock veterinary support via pet wellness app.

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Swarovski, Karlie Kloss team for search-boosting UGC effort – Luxury Daily

May 25, 2016

Luxury Daily today – Swarovski, Karlie Kloss team for search-boosting UGC effort; Capital assists fight to retain artisan skills, says Investindustrial founder.

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