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Fortnum & Mason encourages ecommerce browsing with holiday gift hunt

December 9, 2016

British department store Fortnum & Mason is setting consumers on a “great gift chase” to track down a Christmas character that has gone AWOL.

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Microsoft makes another attempt at mobile presence it has always longed for – Mobile Marketer

December 9, 2016

Mobile Marketer today – Microsoft makes another attempt at mobile presence it has always longed for; Curve aims squarely at Generation Z in new campaign.

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Mobile Minutes: LinkedIn acquisition; Samsung in court; Smartwatch company closes; BlackBerry’s last smartphone

December 9, 2016

Today in mobile marketing – With LinkedIn, Microsoft looks to avoid past acquisition busts; Supreme Court rules Samsung won’t owe Apple $400 million over patent violations; This major smartwatch company is no more; BlackBerry’s final smartphone is a return to winning form.

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Jaeger-LeCoultre brings counter service to Facebook with chatbot – Luxury Daily

December 9, 2016

Luxury Daily today – Jaeger-LeCoultre brings counter service to Facebook with chatbot; Millennial attention will be vital for diamond industry’s future: Bain.

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Announcing Mobile FirstLook 2017 New York Jan. 18

December 8, 2016

Register now for the nation’s premier conference focused on how marketing, advertising, retail, agencies and media will rapidly evolve in 2017 from a mobile standpoint. Hear speakers from Dunkin’ Donuts, Hershey’s, Amazon, Levi Strauss, Vitamin Shoppe, PetSmart, Alex and Ani, Google and Forrester Research.

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Mobile Minutes: Apple early movie access; Dangerous Wi-Fi; Turner’s Snapchat shows; Google eero rival

December 8, 2016

Today in mobile marketing – Apple is in talks with Hollywood for early access to movies on iTunes; Don’t let free Wi-Fi wreck the holidays; Turner will create shows for Snapchat in expanded partnership; Wi-Fi woes? Google unleashes cheap rival for eero.

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Google’s updated app embodies more proactive version of search – Mobile Marketer

December 8, 2016

Mobile Marketer Today – Google’s updated app embodies more proactive version of search; Macy’s premieres animated special on YouTube for National Believe Day.

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Google gives store windows global audience via virtual walk – Luxury Daily

December 8, 2016

Luxury Daily today – Google gives store windows global audience via virtual walk; Armani ranked most-listable 4 years running despite IPO resistance.

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Mobile Minutes: Samsung Supreme Court win; Snuggie sues Amazon; Instagram comment likes; Harman car projector

December 7, 2016

Today in mobile marketing – Samsung scores unanimous Supreme Court win over Apple; Not ‘As Seen on TV’: Snuggie maker sues Amazon.com; Instagram will soon let you like comments — or even turn them off completely; Harman’s first bet after Samsung deal is car dashboard projector.

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Ford’s clever blind spot ad explores potential of vertical mobile video – Mobile Marketer

December 7, 2016

Mobile Marketer today – Ford’s clever blind spot ad explores potential of vertical mobile video; Burger King France continues to live in the absurd with droll Christmas partnership.

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