NEW YORK – A Zappos executive at Mobile Commerce Daily’s Mcommerce Summit conference said that although the mobile Web is a great way to capture new customers, the company is seeing more sales coming from its mobile applications.

CVS/pharmacy has updated its mobile application to let shoppers digitally store their ExtraCare card and earn rewards.

Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.

These days brands and retailers are constantly rolling out mobile applications to keep up with tech-savvy consumers. However, only a slight few have really stepped up their game and incorporated the key features needed to have users coming back.

Online retailer Zappos is running an interactive mobile ad campaign that lets consumers create their own spring style story and shop new fashion trends.

Victoria’s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.

It is no wonder that QR codes are changing the way consumers shop via their mobile devices and companies such as L’Oreal and Coach are continually looking at ways to incorporate the technology to help drive sales.

Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

SAN DIEGO – A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.