NEW YORK – A Bank of America executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said marketers need to think beyond the tap-to-drive mobile payment adoption to get consumers to use their smartphones to pay for goods and services.
Outback Steakhouse is cementing its position in the mobile space with an optimized site that intends to build brand awareness and, ultimately, drive traffic to nearby locations.
TripAdvisor has revamped its mobile application across a variety of platforms with a more interactive interface that aims to engage the company’s mobile community in all phases of their travel experience.
Bob Evans Restaurants has updated its online and mobile efforts as part of the company’s ongoing push to improve the carryout experience.
Walmart has turned to rich media to entice consumers to learn more about its fishing gear products and, ultimately, bolster sales.
Floral service H.Bloom has launched a new mobile gifting application that lets consumers send gifts to friends, family and corporate audiences via their smartphones.
Hard Rock is aiming to connect with consumers and build loyalty via a new interactive mobile commerce site.
Papa John’s is turning to its email database to promote the company’s Papa Rewards program that lets consumers earn rewards every time they place an order, as well as track their progress via the free pizza meter.
Dunkin’ Donuts is turning to its email database to drive downloads of the company’s mobile payments application and educating consumers about the pros of paying with their smartphones.
Kate Spade’s Saturday brand is elevating its mobile commerce efforts with a new optimized site that lets fashion-savvy consumers shop the latest trends.