Welcome to Mobile Retail News. Skip directly to: main content, navigation, search box.

Author Archive

Toys R Us continues to increase summer sales via bigger QR code push

May 21, 2012

Toys R Us is using QR codes to promote more than 20 of its large outdoor items and is letting consumers visualize how the product would work and look in their own backyards.


Bloomingdale’s enhances consumer shopping experience via mobile app

May 21, 2012

Department store chain Bloomingdale’s has rolled out an iPhone and Android application to let fashion-savvy consumers shop the latest trends, as well as check prices and read product reviews.

JCPenney pushes month-long sales via time-sensitive mobile campaign

May 17, 2012

Department store chain JCPenney is continuing to encourage consumers to shop via its mobile offerings through a new campaign that promotes the company’s latest products.

American Express pilots mobile offers service to deliver relevant, personalized deals

May 16, 2012

American Express has rolled out a new mobile offers service that recommends and ranks relevant merchant deals based on a cardmember’s spending history and location.

EBay adds on personalized features to drive mcommerce efforts

May 15, 2012

EBay has updated its Fashion iPhone application to not only let consumers browse by brand and pinpoint exactly what they are searching for within a category, but make the overall shopping experience easier.

Groupon goes back to basics with interactive mobile initiative

May 14, 2012

Daily deals giant Groupon once again is showing that mobile plays an integral role in its day-to-day initiatives by running an interactive mobile ad campaign that lets consumers browse ongoing deals, as well as sign-up to receive offers.

Aldo taps in-store mobile game to drive engagement

May 14, 2012

Aldo has introduced an in-store mobile game that offers consumers a chance to win up to $500 when they play.

HSN teams up with March of Dimes to roll out multichannel donation campaign

May 11, 2012

HSN has partnered with the March of Dimes for a new marketing campaign that aims to raise awareness and funds for organizations and lets consumers make donations via the retailer’s on-air, online and mobile mediums.

Citi exec: Mobile wallet is going to drive adoption

May 10, 2012

NEW ORLEANS – A Citi executive at the International CITI Wireless 2012 conference said that in order for the mobile wallet to succeed, it has to be simple, ubiquitous and compelling.

Visa exec: Digital wallet services will fundamentally transform commerce in near future

May 10, 2012

NEW ORLEANS – A Visa executive at the International CTIA Wireless 2012 conference said that there is no doubt that in the near future digital wallet services will fundamentally transform commerce and change the way consumers pay for goods and services.