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Visa strengthens mcommerce reach via suite of mobile services

February 10, 2012

Visa Inc. has rolled out a suite of new mobile services that lets financial institutions offer their account holders the ability to monitor account history and balances.


DSW aims to increase shoe sales via QR code initiative

February 10, 2012

DSW is placing QR codes on its static magazine ads that lead consumers to the company’s commerce-enabled site where they can shop the latest looks.

Mobile traffic to Rockport.com has grown 76pc in past year

February 9, 2012

Adidas-owned Rockport.com’s traffic from mobile devices has grown 75.8 percent in the past year, proving that consumers are increasingly turning to their smartphones to browse and shop.

Macy’s promotes one-day sale via SMS

February 8, 2012

Macy’s is promoting its one-day sale and letting consumers shop limited-time deals via an SMS message the company sent out to its mobile database users.

Universal Pictures, Fandango boost advanced ticket sales via Super Bowl ad

February 8, 2012

Universal Pictures teamed up with Fandango during Super Bowl XLVI to engage football fans with an interactive TV ad that also promoted Fandango’s popular mobile ticketing applications.

L’Oreal bar code effort in NY taxis lets passengers shop looks

February 7, 2012

L’Oreal and Glamour are introducing a new shopping experience within New York taxicabs that lets consumers view how-to videos featuring Yves Saint Laurent and Lancome beauty products and buy them on the spot.

Pink Pepper lets consumers order takeout via QR codes

February 2, 2012

Los Angeles-based restaurant Pink Pepper is using QR codes on its menus and business cards that lead to a mobile-optimized page where consumers can order takeout.

Pizza Hut serves up mobile deals via targeted ad campaign

February 1, 2012

Pizza Hut is running a targeted mobile ad campaign that aims to drive the company’s mobile sales by encouraging consumers to order through their handset.

Restaurant.com serves diners restaurant deals through mobile app

January 25, 2012

Restaurant.com has rolled out an iPhone application that lets food lovers scan nearby dining options, buy a paperless savings certificate and redeem it for money off the bill.

Hy-Vee launches new mobile app to simplify grocery shopping

January 24, 2012

Midwestern supermarket chain Hy-Vee is letting consumers shop, create shopping lists and locate in-store products via a new mobile application.