LAS VEGAS – A Target executive at the CTIA 2013: Mobile Marketplace conference said that data and personalization will be key drivers in bolstering the mobile shopping experience across a variety of platforms.
Gilt Groupe has unveiled its redesigned Android application with improved image quality, faster speed and new checkout functionality.
Applebee’s is enticing consumers to visit its locations through a new location-based mobile advertising campaign that incorporates menu items, a store locator and gift cards to bolster engagement.
NEW YORK – A Macy’s executive at the 2013 MMA Forum said that over the years, mobile has made a significant impact in the retailer’s day-to-day initiatives, including its mobile application, QR code, augmented reality and real-time buying efforts.
NEW YORK – A Home Depot executive at the 2013 MMA Forum said that mobile opens an array of opportunities for the company and is an effective way for consumers to shop its 400,000-plus product inventory.
EBay is using its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales.
Macy’s is turning to Apple’s iAd network to promote its Mother’s Day sale, as well as let consumers store a savings pass to their mobile device to redeem in-store.
Toys “R” Us has launched a new mobile application for iPad and Android tablets that centers around its mascot Geoffrey the Giraffe and endeavors to build brand awareness.
Jersey Mike’s Subs is tapping into the mobile ordering space with plans to launch an iOS and Android application.
Starwood Hotels & Resorts has teamed up with Keynote to solidify its place in mobile and further reach consumers in an interactive way.
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May 24, 2013