A number of near field communication-enabled devices are hitting the market and many marketers are experimenting with their own mobile payment technology. However, consumer education about NFC is still rather low and although the technology is somewhat new, 2013 may not be the year of contactless payments.
When it comes to mobile commerce, marketers have two primary objectives: acquire new customers and drive the current customer base back in-store.
The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.
The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming.
Groupon is encouraging consumers to download its mobile deals application by offering them a $10 Target gift card for $5.
Free People has debuted a new mobile commerce application that lets fashion-savvy customers browse and shop the latest styles and trends.
It has been almost a year since Apple’s initial launch of Passbook and only a few retailers have leveraged the technology to further their mobile commerce initiatives. There is no doubt loyalty will be a big influencer in mobile payment growth. However, by not harnessing Passbook, retailers are missing a big opportunity.
Target is using Facebook’s sponsored posts to get the word out about its new mobile application that gives consumers access to more than hundreds of exclusive discounts.
Staples has unveiled its first omnichannel stores that combine the retailer’s online and mobile assets to provide a more in-depth shopping experience.
Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.