Author archive

Is the pause in NFC hurting adoption?

July 5, 2013

A number of near field communication-enabled devices are hitting the market and many marketers are experimenting with their own mobile payment technology. However, consumer education about NFC is still rather low and although the technology is somewhat new, 2013 may not be the year of contactless payments.

Share on FacebookShare on LinkedInShare on Twitter

Marketing in the mobile shopping lifecycle

July 3, 2013

When it comes to mobile commerce, marketers have two primary objectives: acquire new customers and drive the current customer base back in-store.

Share on FacebookShare on LinkedInShare on Twitter

Is mobile failing at point-of-sale?

July 2, 2013

The overwhelming presence of antiquated point-of-sale systems and infrastructure is currently preventing mobile from realizing its full potential in-store.

Share on FacebookShare on LinkedInShare on Twitter

Retail and the future of touch marketing

July 1, 2013

The convergence of online and offline represents a big opportunity for retailers and brands that can see past the confusing threat of mobile showrooming.

Share on FacebookShare on LinkedInShare on Twitter

Groupon incentivizes app downloads with Target gift card offer

July 1, 2013

Groupon is encouraging consumers to download its mobile deals application by offering them a $10 Target gift card for $5.

Share on FacebookShare on LinkedInShare on Twitter

Free People expands mobile commerce efforts with shoppable iOS app

June 27, 2013

Free People has debuted a new mobile commerce application that lets fashion-savvy customers browse and shop the latest styles and trends.

Share on FacebookShare on LinkedInShare on Twitter

Delay in Passbook adoption hurts retailers in long-run

June 26, 2013

It has been almost a year since Apple’s initial launch of Passbook and only a few retailers have leveraged the technology to further their mobile commerce initiatives. There is no doubt loyalty will be a big influencer in mobile payment growth. However, by not harnessing Passbook, retailers are missing a big opportunity.

Share on FacebookShare on LinkedInShare on Twitter

Target leverages Facebook to bolster downloads for new mobile deals app

June 25, 2013

Target is using Facebook’s sponsored posts to get the word out about its new mobile application that gives consumers access to more than hundreds of exclusive discounts.

Share on FacebookShare on LinkedInShare on Twitter

Staples looks to revamp in-store experience with new omnichannel approach

June 24, 2013

Staples has unveiled its first omnichannel stores that combine the retailer’s online and mobile assets to provide a more in-depth shopping experience.

Share on FacebookShare on LinkedInShare on Twitter

Gilt Groupe launches mobile sales series to bolster revenue

June 21, 2013

Gilt Groupe is kicking off its Summer Must Haves mobile sales series and letting consumers shop exclusive looks and fashion items via its mcommerce applications.

Share on FacebookShare on LinkedInShare on Twitter