While restaurants of all sizes are embracing mobile ordering, these strategies fall short in many cases of leveraging mobile’s full potential for social, entertainment and utility-based offerings that can drive engagement and loyalty with customers.
National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.
Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.
Walgreens-owned Duane Reade has decided to leverage weather-forecasting service Poncho to deliver relevant coupons to New Yorkers within the service’s SMS and email weather alerts.
Google Wallet users will now be able to access Google Wallet Instant Buy via Sionic Mobile’s ION Rewards application, getting rid of the wallet’s dependence on near-field communication and switching over to bar codes.
Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.
Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.
Burger and breakfast chain Farmer Boys has decided to leverage mobile for its loyalty program while keeping a physical card to reach consumers of all ages.
Last week, the People’s Bank of China suspended the use of QR codes and virtual credit cards for mobile payments, adding new stumbling blocks to Tencent Holdings and Alibaba Group’s efforts in mobile.
Foodland Super Market recently released a mobile application and has been seeing positive results in the first three weeks of its release.