Author archive

QSRs’ ordering apps fall short of leveraging mobile’s full potential

April 4, 2014

While restaurants of all sizes are embracing mobile ordering, these strategies fall short in many cases of leveraging mobile’s full potential for social, entertainment and utility-based offerings that can drive engagement and loyalty with customers.

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Golden State Warriors enhance game day with beacon technology

March 25, 2014

National Basketball Association’s Golden State Warriors are integrating proximity technology into the team’s mobile application to enhance the game day experience at Oracle Arena.

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Express embraces mobile to remake the in-store experience

March 24, 2014

Express is opening a new Times Square location in New York, and making mobile a crucial part of the in-store experience with interactive iPads, charging stations and mobile point of sale.

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Duane Reade attacks allergy season with weather-based mobile coupons

March 21, 2014

Walgreens-owned Duane Reade has decided to leverage weather-forecasting service Poncho to deliver relevant coupons to New Yorkers within the service’s SMS and email weather alerts.

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Google Wallet distances itself from NFC with Sionic Mobile integration

March 21, 2014

Google Wallet users will now be able to access Google Wallet Instant Buy via Sionic Mobile’s ION Rewards application, getting rid of the wallet’s dependence on near-field communication and switching over to bar codes.

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NFC takes another blow as 7-Eleven, Best Buy shut it down

March 20, 2014

Best Buy and 7-Eleven have announced that they will be shutting down their near-field communications capabilities in their retail locations, pointing to further struggles for NFC-based mobile payments.

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Men’s Wearhouse employs app for omnichannel inventory management

March 20, 2014

Men’s Wearhouse has launched an omnichannel inventory program that enables employees to better serve customers via a new mobile application.

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Farmer Boys extends loyalty card’s reach via mobile app

March 19, 2014

Burger and breakfast chain Farmer Boys has decided to leverage mobile for its loyalty program while keeping a physical card to reach consumers of all ages.

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China bank’s mpayments ban throws a curveball at Alibaba, Tencent

March 18, 2014

Last week, the People’s Bank of China suspended the use of QR codes and virtual credit cards for mobile payments, adding new stumbling blocks to Tencent Holdings and Alibaba Group’s efforts in mobile.

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Foodland Super Market’s new app tops 19,000 downloads in 3 weeks

March 18, 2014

Foodland Super Market recently released a mobile application and has been seeing positive results in the first three weeks of its release.

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