GrubHub is finishing off its first-ever week-long Snapchat scavenger hunt in which it randomly gave away free grub while engaging with consumers on the increasingly popular channel.
When booking a hotel, almost three-quarters of travelers look to a hotel’s Web site and mobile application to make a decision, according to a recent report from Magnani Caruso Dutton.
SAN ANTONIO, TX – An Alex and Ani executive at eTail West 2014 said that the company leverages data from all of its channels to create personalized, customized experiences for consumers.
SAN ANTONIO, TX – A Tilly’s executive at eTail West 2014 said that implementing mobile features such as autosuggest and product recommendations increased conversion rates on the channel as well as time spent on the site.
SAN ANTONIO, TX – An American Eagle Outfitters executive at eTail West 2014 said that the retailer is working to move beyond loyalty to connect and track consumers across channels.
SAN ANTONIO, TX — Two Crocs executives at eTail West discussed their recent move to a mobile-specific site and how the shoe retailer quickly earned back the money they invested in the medium.
While mobile wallets have attracted consumer interest, they are failing to yield true adoption, with just 16 percent of mobile device owners having made an in-store purchase with their phone in the past three months, according to a new report from Yankee Group.
UNICEF and Giorgio Armani are tapping into consumers’ attachment to smartphones to raise awareness and money for the Tap Project, which provides clean water in countries such as Belize and Cameroon, and the campaign has gone viral, attracting more than 1.4 million unique visitors.
As the mobile wallet competition continues to heat up, Chase has decided to throw its hat in the ring with a checkout solution, but it remains to be seen if there is any space for more services.
Hotels.com has made mobile booking faster and easier with an update for its iPhone and iPad applications.