JCPenney apps push mobile coupons in build-up to holiday season
August 24, 2010Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.
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39pc of on-the-go consumers want location-based coupons: study
August 23, 2010Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.
Barnes & Noble eyes ebook market share with updated app
August 23, 2010Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.
Discover Financial, Firethorn partner for mobile gift card app
August 23, 2010Qualcomm’s Firethorn Holdings has partnered with Discover Financial Services to create the transactional backbone for its new Swagg mobile gift card application.
Retailer Magic Beans launches mobile self-checkout app
August 18, 2010Children’s goods retailer Magic Beans is letting customers at its retail locations skip long lines and self-checkout via their mobile phones.
Promotions of the moment a key feature for mcommerce sites: panelist
August 16, 2010BALTIMORE – Retailers should prominently feature major promotions of the moment on their mobile commerce site’s homepage, per a QVC executive.
Mobile commerce market worth $2.5B and growing: panelist
August 13, 2010BALTIMORE – The mobile commerce market is worth $2.5 billion today, and will grow four times in the next couple of years, according to a Lazard executive.
Jelly Belly ups conversion, bounce rates with smartphone shoppers
August 12, 2010Candy maker Jelly Belly Candy Co. is improving conversion and bounce rates among smartphone users with the mobile-optimized Web site it launched.
MGive orchestrates text-donation initiative for Pakistan flood relief
August 11, 2010Mobile donations service mGive is helping charitable organizations raise money to fund relief efforts in the wake of devastating floods in Pakistan.
Office supply merchants’ back-to-school mobile efforts incomplete
August 6, 2010Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.
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