Author archive

JCPenney apps push mobile coupons in build-up to holiday season

August 24, 2010

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push.

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39pc of on-the-go consumers want location-based coupons: study

August 23, 2010

Thirty-nine percent of on-the-go consumers are interested in receiving coupons for nearby stores through mobile devices, according to JiWire.

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Barnes & Noble eyes ebook market share with updated app

August 23, 2010

Barnes & Noble is targeting greater market share for its nook ereader platform with an upgraded and rebranded iPhone application.

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Discover Financial, Firethorn partner for mobile gift card app

August 23, 2010

Qualcomm’s Firethorn Holdings has partnered with Discover Financial Services to create the transactional backbone for its new Swagg mobile gift card application.

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Retailer Magic Beans launches mobile self-checkout app

August 18, 2010

Children’s goods retailer Magic Beans is letting customers at its retail locations skip long lines and self-checkout via their mobile phones.

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Promotions of the moment a key feature for mcommerce sites: panelist

August 16, 2010

BALTIMORE – Retailers should prominently feature major promotions of the moment on their mobile commerce site’s homepage, per a QVC executive.

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Mobile commerce market worth $2.5B and growing: panelist

August 13, 2010

BALTIMORE – The mobile commerce market is worth $2.5 billion today, and will grow four times in the next couple of years, according to a Lazard executive.

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Jelly Belly ups conversion, bounce rates with smartphone shoppers

August 12, 2010

Candy maker Jelly Belly Candy Co. is improving conversion and bounce rates among smartphone users with the mobile-optimized Web site it launched.

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MGive orchestrates text-donation initiative for Pakistan flood relief

August 11, 2010

Mobile donations service mGive is helping charitable organizations raise money to fund relief efforts in the wake of devastating floods in Pakistan.

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Office supply merchants’ back-to-school mobile efforts incomplete

August 6, 2010

Few office supply retailers or manufacturers have implemented fully realized mcommerce strategies on their mobile-optimized Web sites this back-to-school season.

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