Capital One is letting customers on Apple iPhones use the bank-holding company’s revamped mobile application to personalize how they manage their finances with a single sign-in for all accounts and easier cross-account movement.
American Express seeks to bring even more convenience to mobile payments with its Amex Express Checkout system that allows its millions of members to automatically make online purchases via a platform that needs only their existing login information.
MasterCard’s plan to let consumers purchase items with a selfie via a biometric application points to the potential for a photo taken with a mobile camera to help combat fraud and drive mcommerce.
Snapchat’s photo-sharing service is joining 7-Eleven’s social media mix for the convenience retailer’s annual Slurpee giveaway and birthday celebration, a blend of the public’s love of free items with an aggressive rewards strategy in a mobile-optimized environment.
McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.
Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.
The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university’s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.
Financial brands should consider adopting biometrics data-protection technology to avoid losing customers to a lack of convenience and security as usernames and passwords fall out of favor.
Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.