Author archive

Capital One puts money on simpler sign-in for mobile customers

July 13, 2015

Capital One is letting customers on Apple iPhones use the bank-holding company’s revamped mobile application to personalize how they manage their finances with a single sign-in for all accounts and easier cross-account movement.

Share on FacebookShare on LinkedInShare on Twitter

American Express aims to simplify mobile payments with express checkout

July 10, 2015

American Express seeks to bring even more convenience to mobile payments with its Amex Express Checkout system that allows its millions of members to automatically make online purchases via a platform that needs only their existing login information.

Share on FacebookShare on LinkedInShare on Twitter

MasterCard pictures selfies at forefront of mcommerce, crackdown on payments fraud

July 9, 2015

MasterCard’s plan to let consumers purchase items with a selfie via a biometric application points to the potential for a photo taken with a mobile camera to help combat fraud and drive mcommerce.

Share on FacebookShare on LinkedInShare on Twitter

7-Eleven updates annual Slurpee promotion with Snapchat geo-filters

July 9, 2015

Snapchat’s photo-sharing service is joining 7-Eleven’s social media mix for the convenience retailer’s annual Slurpee giveaway and birthday celebration, a blend of the public’s love of free items with an aggressive rewards strategy in a mobile-optimized environment.

Share on FacebookShare on LinkedInShare on Twitter

McDonald’s cooks up mobile payments in China, following KFC

July 7, 2015

McDonald’s plan to begin testing mobile order-and-pay at some of its restaurants in China is part of an endeavor to connect the online and in-store experience to reach consumers who are increasingly embracing mobile applications.

Share on FacebookShare on LinkedInShare on Twitter

Nike mobile raffle takes a run at illicit sneaker trade

July 2, 2015

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory.

Share on FacebookShare on LinkedInShare on Twitter

Sports World Chicago’s sales double play assisted by micro-targeting

June 29, 2015

Sports World Chicago is driving both online and in-store sales while boosting social followers through its micro-targeting of Chicago sports fans at home and on the road.

Share on FacebookShare on LinkedInShare on Twitter

Iowa Hawkeyes play fair with merchants, fans in mobile rewards

June 29, 2015

The University of Iowa has launched Hawkeye Rewards, a mobile loyalty program supporting the university’s sports teams and enabling consumers to earn and redeem points on the spot at participating merchant locations.

Share on FacebookShare on LinkedInShare on Twitter

Betting on biometrics a thrifty idea for financial brands

June 26, 2015

Financial brands should consider adopting biometrics data-protection technology to avoid losing customers to a lack of convenience and security as usernames and passwords fall out of favor.

Share on FacebookShare on LinkedInShare on Twitter

Johnson & Johnson focuses on social in photo app update

June 25, 2015

Johnson & Johnson’s update of its Donate a Photo application, which now offers donations in exchange for photo submissions through Facebook and Twitter, points to the importance of using social to engage mobile givers on the go.

Share on FacebookShare on LinkedInShare on Twitter