Marble Slab Creamery, MaggieMoo’s builds loyalty programs by 32,000 consumers
May 17, 2013Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.
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Chase offers best-in-class mobile banking: Keynote
May 16, 2013Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.
Blimpie expands mobile repertoire with gift cards
May 16, 2013Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Rite Aid furthers mobile initiatives via multifaceted digital campaign
May 15, 2013Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
AMC Theatres builds SMS program through incentivized summer campaign
May 14, 2013AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
Consumers are driving need for contextual mobile experiences: Token exec
May 14, 2013NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.
87pc of Auntie Anne’s, Coca-Cola campaign users saved promotion for later: Sparkfly exec
May 13, 2013NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted in a majority of participants choosing to save an offer for later redemption rather than using it on the spot.
Citi sets sights on international markets to cement mobile banking focus
May 9, 2013Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works.
HotelTonight incentivizes mobile photo sharing via app update
May 9, 2013HotelTonight is turning to its users to help create photo content for its iPhone application through a new feature that also awards consumers company credit for snapping pictures of their hotel stays.
River Island expands reach with mcommerce site
May 8, 2013British retailer River Island has launched a mobile commerce site as the company increasingly sees more users shopping and browsing via their handsets.
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