Author archive

Buffalo Wild Wings bets on EMV to grow tablet payments

April 4, 2014

Buffalo Wild Wings plans to roll out a number of different in-restaurant and mobile initiatives in the next year, but is particularly focused on loading both entertainment and commerce into tablets to increase revenue.

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Tesco pivots iBeacon focus towards customer service. Will others follow?

April 3, 2014

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based technology’s capabilities.

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How the 5 biggest QSRs are leveraging mobile payments

April 2, 2014

McDonald’s, Starbucks, Burger King, Subway and Wendy’s have all kicked their mobile payment strategies into gear this year, but their different approaches point to how this space is still evolving.

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H&M misses out on immersive mobile video opportunity with spring campaign

April 1, 2014

H&M aims to build awareness and sales around a new spring collection, but a simple mobile experience keeps the campaign from reaching the same potential as the desktop and tablet effort.

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Stride Rite prioritizes geofencing, targeted ads for new mcommerce opportunities

March 31, 2014

SAN FRANCISCO — A Stride Rite executive at the ad:tech San Francisco 2014 conference listed several mobile ad formats that the brand is beginning to use as it ramps up its mobile strategy.

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How dayparting helps Taco Bell win at mobile

March 28, 2014

Mobile plays a key role in Taco Bell’s new launch of a 15-item breakfast menu with targeted messaging that leverages dayparting.

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Clorox Co. exec: Hone in on hyper-targeted segments for mobile success

March 27, 2014

SAN FRANCISCO — A Clorox Co. executive at the ad:tech San Francisco 2014 conference spoke about the importance of splitting up one demographic — such as millennial women — into multiple segments for better success with mobile.

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Universal McCann exec boasts location-based advertising beyond radius-targeting

March 27, 2014

SAN FRANCISCO – A Universal McCann executive at the ad:tech San Francisco 2014 conference touted mobile’s ability to go beyond location-based targeting to also include behavioral data.

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Buffalo Wild Wings ties real-time information, location into banner ads

March 26, 2014

Buffalo Wild Wings is mixing up its mobile advertising strategy with a banner ad campaign that pulls in real-time information and geofencing to spark up some engagement with March Madness fans.

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Gap capitalizes on iPad adoption to drive blogger-influenced sales

March 25, 2014

Gap’s new iPad advertising campaign shows retailers how to set up a commerce-enabled ad that emphasizes content to score conversions.

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