NEW YORK – A Forrester analyst at the 2014 MMA Forum admitted that not many mobile wallets available right now are blending commerce and context together seamlessly, although car transportation application Uber could be the exception.
NEW YORK – A Campbell Soup Co. executive at the 2014 MMA Forum said that a mobile advertising campaign from last year that targeted consumers who had previously bought Pace salsa is now being tested by several other brands.
Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms.
Cub Foods has upped its mobile and digital initiatives around its My Cub Rewards program so that consumers can find and redeem deals more easily.
NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.
Online linen retailer BeddingStyle’s new mobile site mixes up its promotions with specific offers meant to capitalize on the growth in smartphone and tablet shopping.
As Square looks to differentiate itself in an increasingly competitive mobile payment industry, the company’s launch of several new tools suggests that downplaying basic credit card swiping features will be key in winning over merchants.
All 248 of Papa Johns’ locations in Britain are using QR codes and SMS to rake in real-time customer satisfaction information to help franchisees operate more efficiently.
Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.