Author archive

Forrester’s Denée Carrington: Uber drives truly transformative mobile wallet experience

May 8, 2014

NEW YORK – A Forrester analyst at the 2014 MMA Forum admitted that not many mobile wallets available right now are blending commerce and context together seamlessly, although car transportation application Uber could be the exception.

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Campbell Soup Co. expands purchase-based mobile ad investments

May 8, 2014

NEW YORK – A Campbell Soup Co. executive at the 2014 MMA Forum said that a mobile advertising campaign from last year that targeted consumers who had previously bought Pace salsa is now being tested by several other brands.

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Amazon takes a stab at social shopping with Twitter-enabled commerce

May 6, 2014

Amazon hopes that the amount of product discovery and shopping taking place on Twitter from smartphones and tablets will translate into some sales with the launch of a new partnership that drives traffic to the online giant’s Web and mobile platforms.

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Cub Foods looks to bolster loyalty program offerings with mobile

May 6, 2014

Cub Foods has upped its mobile and digital initiatives around its My Cub Rewards program so that consumers can find and redeem deals more easily.

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Sephora exec: Pinterest shoppers 15X more valuable than Facebook

May 5, 2014

NEW YORK – A Sephora executive at the Mcommerce Summit: State of Mobile Commerce 2014 last week said that Pinterest’s lucrative sales leads was one of several factors in rolling out its own shoppable user-generated mobile platform earlier this year.

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Walgreens launches iBeacon pilot to bolster coupon personalization

May 2, 2014

NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2014 revealed that the company launched an iBeacon pilot program in several Duane Reade stores in New York earlier this week.

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BeddingStyle looks to differentiate mobile shopping with tailored promotions

May 1, 2014

Online linen retailer BeddingStyle’s new mobile site mixes up its promotions with specific offers meant to capitalize on the growth in smartphone and tablet shopping.

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Square pins mobile payment growth on non-swipe features

April 30, 2014

As Square looks to differentiate itself in an increasingly competitive mobile payment industry, the company’s launch of several new tools suggests that downplaying basic credit card swiping features will be key in winning over merchants.

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Papa John’s ups customer service efforts via QR codes, SMS

April 30, 2014

All 248 of Papa Johns’ locations in Britain are using QR codes and SMS to rake in real-time customer satisfaction information to help franchisees operate more efficiently.

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Victoria’s Secret capitalizes on in-app messages to drive repeat usage

April 29, 2014

Victoria’s Secret’s new iteration of its iPhone application plays up a message center where the brand will continuously push out content.

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