Mobile point-of-sale is being rolled out more broadly by retailers such as Coach this holiday season as marketers brace for showrooming and create compelling in-store experiences.
Mattel’s Fisher Price is making a hard push to reach millennial moms this holiday season through an integrated digital campaign that weaves mobile, digital and social together to dole out coupons.
Victoria’s Secret has updated its iPhone application with a design that mirrors the same cookie-cutter shopping experiences that a majority of retailers already have in place.
While Amazon, Staples and Walmart are getting mobile redirects from search results right, others are not and risk being downgraded in Google search results, according to a new study from Pure Oxygen Labs.
New York photo and video equipment store B&H Photo Video is making a big bet on mobile this holiday season with a new responsive Web site and two mobile applications.
Best Buy is beginning to make a turnaround after many assumed that showrooming would kill off the specialty electronics retailer. Although competitive pricing and a bigger focus on loyalty are steps in the right direction, the retailer is banking significantly on mobile to prove its worth this holiday season.
Office Depot is making a hard push into the mobile in-store experience that is centered around the company’s application serving up store-specific coupons tied to a check-in.
HSN is getting a leg-up on Black Friday this holiday season by offering consumers mobile-only offers for shopping on the company’s site and applications.
EBay has significantly updated its iPhone application with new sharing and personalized features that highlight the online heavyweight’s ambitions to own all parts of the shopping experience.
McDonald’s expansion of a mobile payment pilot in France to a nationwide rollout indicates that the fast food giant is seeing some traction for mobile payments internationally.