Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.
Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.
Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.
NEW YORK – A Sparkfly executive at the 2013 MMA Forum said that a mobile advertising campaign last year with Auntie Anne’s, Coca-Cola and Millennial Media resulted in a majority of participants choosing to save an offer for later redemption rather than using it on the spot.
Financial institution Citi is rolling out its iPad application internationally to reach new groups of consumers and show them how mobile banking works.
HotelTonight is turning to its users to help create photo content for its iPhone application through a new feature that also awards consumers company credit for snapping pictures of their hotel stays.
British retailer River Island has launched a mobile commerce site as the company increasingly sees more users shopping and browsing via their handsets.