Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers.
BBVA has acquired Simple for $117 million as part of the financial institution’s focus on investing more heavily in the mobile and digital spaces.
Target is betting on branded mobile games to not only snag a group of devout consumers that are known for coming back repeatedly, but also drive in-store traffic through time-sensitive coupons.
With a number of different online coupon and offer services already available to consumers and restaurants, LiveDeal hopes to cut through the clutter by eliminating the voucher that is traditionally needed to redeem deals.
British grocer Waitrose is rolling out online ordering functionality within its mobile application, a feature that is already common in Europe but is still up-and-coming in the United States.
While most fast food giants are testing mobile payments at the point-of-sale to clear up in-store lines, McDonald’s Singapore is taking a page from the success of online delivery services to increase adoption.
As fast casual chains including Applebee’s and Chili’s are rolling out tablets to improve customer service and mobile ordering, Cheesecake Factory is one restaurant that will not be following suit.
Hunting gear retailer Cabela’s revealed plans last week to roll out two-click mobile checkout and focus on personalization to up the number of smartphone and tablet conversions.
Specialty retailer Express is rewarding Valentine’s Day shoppers with free movie tickets in exchange for texting in themed keywords after they shop.
Alex and Ani is rolling out mobile beacons in 40 of its retail stores to help consumers better understand the brand’s line of jewelry products.