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M&T Bank expands mobile banking for business clients

February 22, 2012

Financial institution M&T Bank Corp. has rolled out a line of mobile services to help its business clients conveniently manage their finances while on the go.


Speed generates 45pc of digital bids via mobile

February 22, 2012

Cable network Speed used SMS to let users place bids during a televised automobile auction.

Zoomingo helps shoppers find deals via location-based app

February 17, 2012

Mobile application Zoomingo is aiming to make shopping easier for tech-savvy shoppers looking for the best deals.

Less than one-third of retailers offer tablet-optimized mobile sites: study

February 17, 2012

Less than one-third of the top 100 retailers have a tablet-optimized mobile site, pointing to the growing tablet market and challenges that retailers are facing when creating mobile initiatives, according to a new study from Zmags.

Kate Spade strengthens mobile strategy with shoppable ad campaign

February 16, 2012

Liz Claiborne-owned brand Kate Spade is running mobile commerce-enabled ads as a way to drive sales for its new spring collection.

What dot-com companies’ move to bricks-and-mortar stores could mean for retailers

February 15, 2012

Dot-com companies including Google and Amazon are reportedly trying out physical retail stores as a way to attract new consumers. Could the shift to bricks-and-mortar stores be a sign of the times to come for online retail?

How mobile Web can cultivate loyalty

February 14, 2012

Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.

Benefit rewards New York shoppers via QR codes

February 14, 2012

Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.

Walgreens taps mobile check-ins for rewards, offers

February 13, 2012

Walgreens is ramping up its mobile strategy with several mobile check-in efforts that are geared at rewarding consumers who are shopping in-store.

L’Oreal drives in-store makeup sales via mobile app

February 13, 2012

L’Oreal is using a mobile app to let users find the nearest location and pick up their perfect makeup product.