Author archive

Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

April 18, 2014

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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How better Wi-Fi will help Burger King sell more burgers

April 17, 2014

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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78pc of millennials want mobile options when picking a bank: report

April 17, 2014

Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.

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Steve Madden pins brand overhaul ambitions on unique commerce site

April 16, 2014

Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.

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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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PayPal tries fingerprinting to cement smart watch-triggered sales

April 14, 2014

As Apple is slowly easing its way into fingerprinting, PayPal is going in big with the form of payment technology by enabling commerce from devices strapped to consumers’ wrists.

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Best Western moves towards one-click mobile checkout goal with Google Wallet

April 14, 2014

Best Western’s new mobile payment offerings puts the hotel brand one step closer towards its goal of cutting down the checkout process to one step.

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Google’s lofty mobile payments goals face significant threat from retailers

April 11, 2014

Google continues to move away from near-field-communication with a bigger bet on a cloud-based system that makes mobile payments accessible to more marketers even though retailers are still skeptical on the Internet giant’s intentions.

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Why Urban Outfitters wagers on Wanelo for mcommerce

April 10, 2014

When it comes to which social media platforms to bet on, Urban Outfitters thinks outside the box with a new application update that heavily plays up the retailer’s growing fan base on Wanelo.

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American Express, Coupons.com court retailers with new digital offerings

April 10, 2014

New programs from American Express and Coupons.com are the latest examples of how retailers are stepping up their mobile and digital initiatives to please consumers who are increasingly demanding paperless coupons and offers.

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