Online retailer Fab.com is shying away from its original focus on flash sales with a revamp for its mobile applications with features that help consumers wade through inventory quickly.
Mobile payments service Tabbedout is expanding the number of ways that consumers can pay for their restaurant and bar tabs by integrating Google Wallet into its application.
Dairy Queen is running a mobile advertising campaign to lure consumers in-store to try an Orange Julius smoothie.
Google is tying Google Offers into a refresh of its mobile Maps products, pointing to the opportunities and challenges for location-based services to break through the local deals space.
Marble Slab Creamery and MaggieMoo’s Ice Cream and Treatery recently ran a pilot program to drive in-store traffic through mobile promotions.
Chase has topped the list of financial institutions that provide the most comprehensive mobile banking offerings for the third consecutive time, according to a new report from Keynote.
Sandwich chain Blimpie is streamlining the gift-buying experience with a new mobile initiative that lets consumers send and receive gift cards via their handsets.
Rite Aid is marrying its digital, social and mobile efforts with a new campaign this summer that lets beauty fans snap and upload pictures of their nail designs for the chance to win prizes.
AMC Theatres is using mobile coupons and incentives to help the company boost opt-ins to its SMS program this summer.
NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new precepts to uphold with mobile.
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May 22, 2013