Author archive

Lux Beauty Boutique drives 25pc sales increase with beacon-enabled app

April 24, 2014

Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.

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Mobile underpins Hooters’ first comprehensive loyalty program

April 23, 2014

Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.

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Why Target’s plan to dominate subscription-based retail falls flat without mobile

April 22, 2014

Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.

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Tangerine tests search-based YouTube videos to drive mobile banking adoption

April 22, 2014

Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.

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Gap prioritizes responsive Web as part of $300M digital investment

April 21, 2014

Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.

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Beacon, Wi-Fi marketing potential threaten the longevity of in-store check-ins

April 18, 2014

As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.

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How better Wi-Fi will help Burger King sell more burgers

April 17, 2014

Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.

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78pc of millennials want mobile options when picking a bank: report

April 17, 2014

Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.

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Steve Madden pins brand overhaul ambitions on unique commerce site

April 16, 2014

Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.

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Amazon, Facebook look to differentiate mobile payments with data

April 15, 2014

Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.

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