Author archive

Physical assets underpin mobile’s next phase of in-store growth

May 27, 2014

With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience.

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EBay locks in on Latin America to capitalize on growing mobile adoption

May 19, 2014

EBay is doubling down in Latin America with new versions of the company’s mobile and Web platforms that play up local and tailored content.

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TD Canada Trust taps NFC to scale Canadian mobile payments

May 19, 2014

TD Canada Trust gets a leg-up on competitors as the first North America bank to offer mobile payments across all three of Canada’s carriers.

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Travel, hospitality brands hop on board with Google Glass

May 16, 2014

OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.

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One-third of mobile campaigns leverage location for in-depth user understanding: report

May 15, 2014

Marketers are increasingly interested in incorporating location into mobile advertising campaigns for a holistic understanding of what a mobile user is looking for, according to a new study from xAd.

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7-Eleven looks to nail mobile check-ins to build 360-degree digital strategy

May 14, 2014

A new promotion with 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.

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Gap wagers on location-based ads, Instagram to drive summer foot traffic

May 13, 2014

Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.

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Gannett marries up shopping app and beacons for in-store engagement

May 12, 2014

Gannett-owned Key Ring is loading Bluetooth Low Energy into its application to better connect with smartphone-wielding grocery shoppers through hyper-targeted content and deals.

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Selfridges bets on Google+ to spur in-store engagement

May 12, 2014

Mobile plays a key role in British retailer Selfridges’ biggest beauty event and issue-raising initiative ever with in-store digital signage and installations.

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1800Flowers exec: On mobile, Amazon’s syndicated search resolves retailers’ gripes

May 9, 2014

NEW YORK – A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazon’s syndicated search as a big opportunity for retailers to reach shoppers, despite marketers’ notorious disdain for the online giant.

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