Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.
Hooters today launches one of its biggest loyalty and mobile efforts to date, with a rewards-based application and program that incentivizes in-store traffic with sweepstakes and customized offers.
Target is expanding its online subscription service to include more than 1,000 new products, but is likely struggle to scale in an already crowded market without a solid mobile component.
Tangerine claims to be the first Canadian bank to run contextual pre-roll ads on YouTube for a campaign that centers around mobile banking, showing the growing opportunities for banks to leverage media in acquiring new customers.
Gap is betting on responsive design as part of a three-year digital investment that also includes mobile point-of-sale and in-store pick-up.
As retailers look to gain a stronger footing in mobile with branded, standalone applications, the role of third-party check-ins is under increasing pressure to evolve as brands embrace newer forms of in-store engagement such as beacons.
Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses.
Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue.
Steve Madden looks to get off on the right foot with a new mobile and Web site that has an unusually heavy focus on user-generated content for a commerce site.
Facebook and Amazon both bring a lot to the mobile payment industry in terms of data, but it remains to be seen how each will fare in winning over consumers and retailers to use their services versus an already-established competitor.