With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience.
EBay is doubling down in Latin America with new versions of the company’s mobile and Web platforms that play up local and tailored content.
TD Canada Trust gets a leg-up on competitors as the first North America bank to offer mobile payments across all three of Canada’s carriers.
OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.
Marketers are increasingly interested in incorporating location into mobile advertising campaigns for a holistic understanding of what a mobile user is looking for, according to a new study from xAd.
A new promotion with 7-Eleven and PepsiCo.’s Doritos provides some insight into how the convenience store chain may be positioning itself to grab a bigger role in mobile payments and loyalty.
Gap’s marketing campaign uses a combination of location-based advertising and user-generated content to get consumers into stores this summer.
Gannett-owned Key Ring is loading Bluetooth Low Energy into its application to better connect with smartphone-wielding grocery shoppers through hyper-targeted content and deals.
Mobile plays a key role in British retailer Selfridges’ biggest beauty event and issue-raising initiative ever with in-store digital signage and installations.
NEW YORK – A 1800Flowers executive at the 2014 MMA Forum pinpointed Amazon’s syndicated search as a big opportunity for retailers to reach shoppers, despite marketers’ notorious disdain for the online giant.