Macy’s new tablet-optimized digital catalog highlights the potential that retailers have with bigger devices in building a comprehensive, interactive shopping experience.
British online retailer ASOS is making a harder push into the United States market with a new application that lets consumers shop and access additional brand content.
SAN ANTONIO, TX – A 1800Flowers executive at eTail West 2014 indicated that initial tests around mobile fingerprinting were successful to the extent that the brand may have underinvested in the technology.
SAN ANTONIO, TX – A QVC executive speaking at eTail West 2014 explained how the multichannel retailer tackles social shopping with a controlled Web and mobile platform.
SAN ANTONIO, TX – A Build-A-Bear executive at eTail West 2014 cited mobile as the medium that will either keep its efforts around in-store pickup and site-to-store shipping together or cause them to fall apart.
SAN ANTONIO, TX – A HelloWorld executive at eTail West 2014 mentioned two recent campaigns from Old Navy and Gap that give marketers insight into how to pull off integrating mobile into the in-store experience.
SAN ANTONIO, TX – A Moosejaw executive at eTail West 2014 said that since rolling out mobile point-of-sale 18 months ago, the outdoor gear retailer is now seeing mobile hit 40 percent of the company’s revenue.
SAN ANTONIO, TX — A Staples executive at eTail West 2014 spoke about the varied ways that the retailer is optimizing the mobile checkout with accordion style performing well so far.
SAN ANTONIO, TX – A Beyond the Rack executive at eTail West 2014 explained why tablet experiences are the brand’s next big push given how the device owners generate the best revenue per visit.
Sephora continues to make content a key part of its strategy to create a mobile and social powerhouse, as evidenced through a new application feature that centers around the retailer’s loyalty program.