NEW YORK – Credit reporting agency Equifax is using a plethora of business-to-consumer mobile marketing tactics for acquisition and retention, an executive revealed during Mobile Marketer’s Mobile Marketing Summit.

ShopText has partnered with AOL Shortcuts to expand the network of retailers where consumers can send coupons to be added to loyalty shopper cards.

Sallie Mae has rolled out new mobile features for its banking customers to help account holders manage their money conveniently while on the go.

With budgets in the hundreds of thousands and now in the millions, mobile advertising is proving to be the fastest-growing ad vehicle across all channels – that much is obvious in our first State of Mobile Advertising 2011 Classic Guide.

A Wall Street Journal article regarding Isis, the joint venture by Verizon Wireless, AT&T Mobility and T-Mobile, has stirred up a lot of buzz around the industry. However, Isis claims that the Journal article is profoundly inaccurate.

During its first-quarter earnings call, MasterCard Inc. President/CEO Ajay Banga said that mobile is a fast-moving space for his company and that the financial giant hopes to create new revenue streams via the medium.

EBay Inc.-owned PayPal has acquired mobile payments start-up Fig Card to further its strategy of being at the center of the new mobile-focused retail landscape and driving innovation in mobile payments.

Foot Locker Inc. has upgraded its mobile Internet destinations for Foot Locker, Lady Foot Locker, Kids Foot Locker, Footaction, Champs Sports and CCS to provide customers with an optimal cross-channel experience.

While the growth in smartphones is paralleled by more consumers using the mobile Internet, there is a significant gap in mobile performance between leading Web sites such as QVC and other sites, according to Gomez.

EBay Inc. is relying on mobile marketing to make consumers aware that they can be on the go and shop for anything they are inspired by while they are mobile.