Retailers should be incorporating SMS into the their mobile commerce sites this holiday season to let consumers share, sign up for mobile loyalty programs and to remind users of abandoned shopping carts, according to industry experts.

A new study by Hipcricket points to the fact that mobile’s role in holiday shopping will be different and more important than past years, making it key for brands and retailers to have a sophisticated presence in the space.

Adult product marketer Adam & Eve is seeing 8 percent of its online orders generated via its mobile site that launched two weeks ago.

Online retailer BuyCostumes.com is getting into the spirit of Halloween by letting consumers buy costumes via a mobile version of its desktop site.

By reducing the number of elements on its mobile site, Sears has improved both the performance and variability of the destination, according to Keynote Systems Inc.

Mobile video advertising can be used for a lot more than just branding. The channel can be a vehicle that drives sales for retailers this holiday season.

See how Frisch’s Big Boy Restaurant was able to drive awareness of new products and in-store traffic via SMS.

Retailers must tailor their mobile Web sites specifically for the back-to-school shopper, using scrolling banners, coupons and mobile merchandising strategies to do so, according to industry experts.

NEW YORK – The Mobile Marketing Summit in New York’s National Museum of the American Indian attracted mobile executives from all over the world.

NEW YORK – Credit reporting agency Equifax is using a plethora of business-to-consumer mobile marketing tactics for acquisition and retention, an executive revealed during Mobile Marketer’s Mobile Marketing Summit.