Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.

Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.

Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

Because 82 percent of shoppers use their mobile phone while in the store, marketers need to develop a mobile presence for the 2010 holiday buying season.

TD Bank is streamlining its customer service operations via mobile applications for Apple’s iPhone and Google’s Android-powered devices.

Swanson Health Products has opened up a new sales channel with the launch of a mobile Web site that lets consumers buy affordable vitamins and health food products right from their mobile devices.

Intuit has partnered with Mophie to help small businesses get everything they need in one package to start processing credit cards via Apple’s iPhone.

Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

NEW YORK - Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

This year has opened up consumers’ minds to using mobile for doing research, gathering opinions and making purchases, according to a Steve Madden executive.