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Nine West pushes fall collection with 2D bar codes

September 1, 2010

Jones Apparel Group-owned Nine West has invested in 2D bar codes for the launch of its Fall 2010 Vintage America Collection featuring Joss Stone.


IPhone user digital couponing behavior different from Android

September 1, 2010

Android users are manly-scented, pork-eating, news-reading bird lovers, according to Coupons.com.

Virgin America taps mobile social network for loyalty play

September 1, 2010

Virgin America is using mobile social network Loopt Star to spice up the deals for its new service from California to Cancun and Los Cabos, Mexico.

Mobile coupons key for optimizing sales this holiday season: study

September 1, 2010

Because 82 percent of shoppers use their mobile phone while in the store, marketers need to develop a mobile presence for the 2010 holiday buying season.

TD Bank rolls out mobile banking apps to streamline customer service

August 31, 2010

TD Bank is streamlining its customer service operations via mobile applications for Apple’s iPhone and Google’s Android-powered devices.

Swanson Health Products bolsters sales strategy with mobile commerce

August 31, 2010

Swanson Health Products has opened up a new sales channel with the launch of a mobile Web site that lets consumers buy affordable vitamins and health food products right from their mobile devices.

Intuit partners with Mophie to help SMBs process mobile payments

August 31, 2010

Intuit has partnered with Mophie to help small businesses get everything they need in one package to start processing credit cards via Apple’s iPhone.

OfficeMax ingratiates loyalty members with mobile rewards

August 30, 2010

Retailer OfficeMax has rolled out an iPhone application to enhance benefits for its MaxPerks Loyalty members and improve the shopping experience for consumers.

Saddleback Church builds sense of community with mobile

August 27, 2010

NEW YORK - Saddleback Church has a 360-degree mobile strategy in place that it uses to build a sense of community and increase charitable donations.

Why retailers need to be mobile for the 2010 holidays

August 5, 2010

This year has opened up consumers’ minds to using mobile for doing research, gathering opinions and making purchases, according to a Steve Madden executive.