Author archive

WePay integrates Apple Pay, Android Pay into mobile Web shopping

March 17, 2017

WePay is expanding the ways that its customers can make payments on the mobile Web thanks to a new integration with two of the biggest names in the payments industry: Apple Pay and Android Pay.

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Loyalty programs tend to increase mobile visit frequency and spend: report

March 16, 2017

While retailers have long known that loyal consumers are better than new consumers, new research from Cardfree shows that mobile consumers tend to increase their frequency of visits to a retail page by two times, making them even more valuable.

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Visa partners with Stubhub to get young consumers into mobile payments

March 15, 2017

Visa is furthering the coverage of its mobile payment platform by partnering with one of the biggest names in ticketing, Stubhub, through the platform’s mobile application.

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The North Face uses geotargeting for new rain-themed Spotify campaign

March 15, 2017

The North Face is employing a unique weather-based geotargeting to promote the release of its newest waterproof coat by through a new branded song on the Spotify mobile application only in areas where it is raining.

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Chase Pay absorbs remnants of MCX’s CurrentC mobile payment platform

March 14, 2017

JPMorgan Chase has agreed to acquire the mobile payments technology from the Merchant Customer Exchange and absorb those resources into Chase Pay, cementing that MCX’s mobile payment program is no more.

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YouCam adds live streaming feature to augmented reality makeup app

March 14, 2017

Paul Mitchell, Ardell and Glamour are just a few of the brands that will soon be able to reach even more customers through YouCam’s new live streaming makeup service.

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5 tips for luxury brands to get ecommerce returns right

March 14, 2017

With the rise of ever-present mobile devices, ecommerce is becoming even more common.

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Movietickets.com, AT&T look to entice customers to purchase digital tickets

March 10, 2017

Movietickets.com and AT&T’s Ticket Twosdays program is tapping into theater chain Cinemark to extend mobile ticketing to even more customers, enticing them with rewards for mobile purchases.

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Digital food ordering accounts for 1.9B visits yearly: report

March 10, 2017

Digital food ordering is growing at a rapid rate, with an 18 percent growth since last year, according to a new report from The NPD Group.

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Stacy’s Pita Chips bridges offline retail and online marketing through Snapchat

March 9, 2017

Stacy’s Pita Chips is celebrating Women’s History Month with unique bags that come with a Snapchat code that leads to digital resources on them.

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