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AXA Equitable expands mobile offerings to boost lead-generation initiatives

April 8, 2011

AXA Equitable Life Insurance Co. has launched financial applications for Research In Motion’s BlackBerry smartphones to enhance its customer service and boost its lead-generation initiatives.

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Sprint looks to beat rivals to the punch with NFC platform

April 7, 2011

Sprint Nextel Corp. is teaming up with handset manufacturers and payment networks to launch a near field communication platform to compete with its rivals’ Isis joint venture.

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Worldwide camera phone sales to exceed 1B this year: report

April 7, 2011

Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.

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Mobile, social bringing about huge sea change: analyst

April 6, 2011

NEW YORK – An analyst at appssavvy’s Social Media Summit said that mobile and social are bringing about the biggest sea change in consumers’ lives, and brands and retailers should take note of the ever-changing landscape.

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Amazon eyes NFC as next front in mobile commerce format war

April 5, 2011

With Amazon.com already a major player in mobile commerce via its mobile Web site and applications, the company is now rumored to be setting its sights on the increasingly competitive near field communication arena.

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Omaha Steaks debuts mobile site to drive sales among wider audience

April 5, 2011

Omaha Steaks has launched a new mobile Web site to enhance its various marketing channels and make it easier for consumers to purchase its food products while on the go.

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Olympic sponsors Samsung, Visa team up to power mobile payments

April 1, 2011

As part of their sponsorships of the London 2012 Olympics, Samsung Electronics and Visa will let consumers make mobile payments using the Samsung Olympic and Paralympic Games mobile handset.

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Regional restaurant chain la Madeleine claims mobile app boosted takeout business

April 1, 2011

Texas-based restaurant chain la Madeleine claims that its overall takeout business has increased 6 percent, driven by opening up new customer touch points for placing orders across online, social media, a call center and mobile.

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Battle lines being drawn in NFC arena

March 30, 2011

With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.

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Failed mobile transactions drive consumers to competitors: survey

March 29, 2011

Businesses may be losing customers due to poor mobile experiences, as 63 percent of all online adults surveyed said they would be less likely to buy from the same company via other channels if they experienced a problem with a mobile transaction.

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