AXA Equitable Life Insurance Co. has launched financial applications for Research In Motion’s BlackBerry smartphones to enhance its customer service and boost its lead-generation initiatives.
Sprint Nextel Corp. is teaming up with handset manufacturers and payment networks to launch a near field communication platform to compete with its rivals’ Isis joint venture.
Camera phone sales will exceed 1 billion units worldwide for the first time in 2011, according to Strategy Analytics, which opens up many opportunities for marketers and retailers.
NEW YORK – An analyst at appssavvy’s Social Media Summit said that mobile and social are bringing about the biggest sea change in consumers’ lives, and brands and retailers should take note of the ever-changing landscape.
With Amazon.com already a major player in mobile commerce via its mobile Web site and applications, the company is now rumored to be setting its sights on the increasingly competitive near field communication arena.
Omaha Steaks has launched a new mobile Web site to enhance its various marketing channels and make it easier for consumers to purchase its food products while on the go.
As part of their sponsorships of the London 2012 Olympics, Samsung Electronics and Visa will let consumers make mobile payments using the Samsung Olympic and Paralympic Games mobile handset.
Texas-based restaurant chain la Madeleine claims that its overall takeout business has increased 6 percent, driven by opening up new customer touch points for placing orders across online, social media, a call center and mobile.
With Google, MasterCard and Citi reportedly teaming up to go head-to-head with the U.S. carriers’ Isis joint venture with Discover Card and Barclaycard, a war in the near field communication space is on the horizon.
Businesses may be losing customers due to poor mobile experiences, as 63 percent of all online adults surveyed said they would be less likely to buy from the same company via other channels if they experienced a problem with a mobile transaction.
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May 19, 2013