Mobile gamers are very social – and very valuable to brands and publishers, according to a MocoSpace survey of 10,000 smartphone users of its mobile social network.
Coffee and baked goods chain Dunkin’ Donuts has introduced a new version of DunkinDonuts.com with the goal of making the Web site more mobile-friendly.
Apps, games, music and ebooks currently dominate mobile commerce, but mobile as a medium for sales of physical goods and services is growing, driven in the near term by mobile ticketing for events and travel, per Gridley & Co.
Canadian carriers Rogers Wireless and Telus have integrated Bango Inc.’s mobile payment platform into BlackBerry App World to enable carrier billing for applications.
Given the current legal and regulatory landscape, companies using mobile must proceed with caution to side-step potential state and federal landmines, including class action litigation.
While mobile food ordering is still nascent, quick-service and fast-casual restaurant chains that have launched mobile applications with ordering capabilities have boosted the frequency and average size of customers’ orders.
Investment banking giants Goldman Sachs and Oppenheimer are among the first brands advertising within the new Bloomberg Businessweek application for Apple’s iPad.
ShopSavvy claims that its mobile shopping assistant application has surpassed 16 million installations and 8 million active users across multiple smartphone platforms.
After launching its updated iPhone application in October, GrubHub saw a 330 percent increase in mobile food orders and expects that robust growth to continue.
The recently launched smartphone application from Whitbread’s Premier Inn has generated more than $1.6 million in total revenue in the three months since its January debut.