The Las Vegas Hard Rock Hotel & Casino has tapped Cantor Gaming to power its on-site mobile gambling initiatives.

Trinity Mobile reported that 600,000-plus mobile boarding passes were sent out via text message in 2009, up from 50,000 in 2008.

Target has launched a nationwide mobile couponing initiative that lets consumers redeem discount offers by scanning a 2D bar code at the point of sale.

News Corp.’s Clear Channel Radio and General Electric have both debuted mobile-optimized online storefronts to expand their respective footprints and drive revenue.

An executive of Mobile Accord Inc.’s mGive discussed the most successful SMS donation program ever and the exploding mobile giving space in an exclusive interview.

Rap mogul Snoop Dogg is using the mobile channel to drive sales of his CDs, DVDs and ringtones, giving away free mobile video content and wallpapers and running a sweepstakes.

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales.

Contactless mobile payments mean a faster checkout resulting in more revenue from increased throughput and the loyalty of customers who prefer contactless to make purchases.

An NBC Universal executive discussed the company’s new mobile storefront and the tactics used to drive sales of mobile content related to its television properties.

NEW YORK – A Google executive revealed the company’s mobile strategy, detailed case studies and discussed the market potential during the keynote address at Mobile Marketing Day.