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Patagonia breaks mobile ad campaign to engage ecofriendly consumers

April 22, 2011

Outdoor apparel company Patagonia Inc. is running a mobile ad campaign designed to raise money and awareness for environmental groups worldwide as part of the Earth Day 2011 celebration.

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Financial institutions must address security concerns in mobile banking and payments

April 21, 2011

With smartphones and tablets becoming increasingly important to consumers, financial institutions must get serious about security as mobile banking and payments explode.

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Best Buy taps mobile to activate national Buy Back campaign

April 20, 2011

Retail giant Best Buy is placing an iPhone application at the center of its national Buy Back campaign that is intended to convince consumers to upgrade to latest and greatest consumer electronics products.

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Half of US consumers shop with mobile devices: study

April 20, 2011

Fifty percent of consumers in the United States use a mobile device to navigate their hectic shopping experience, according to a study by Leo Burnett’s marketing services arm Arc Worldwide.

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NFC to ignite billions of dollars of incremental revenue: Razorfish

April 19, 2011

Near field communication has the potential to generate billions of dollars of incremental revenue from mobile marketing services alone, not even factoring in payments, which will be a watershed moment for mobile, according to Razorfish.

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Global tablet revenues to surpass $49B by 2015

April 19, 2011

Global tablet revenues will exceed $49 billion worldwide by 2015, with North America, Asia-Pacific and Western Europe leading the way as the most valuable regions for tablet vendors, according to Strategy Analytics.

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40pc of smartphone users have adopted location-based services

April 18, 2011

Marketers should refine their mobile geo-location tactics immediately as location-based services near the tipping point of consumer adoption, according to a report by digital marketing agency White Horse.

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American Express Serve to feature new mobile checkout service

April 15, 2011

Financial services giant American Express and mobile payment processor Payfone are partnering to launch a new mobile checkout service with worldwide reach.

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Orbitz for Business debuts mobile booking site targeting corporate travelers

April 15, 2011

Orbitz Worldwide Inc.’s corporate travel group Orbitz for Business has launched a mobile Web site that lets business travelers search and book travel from their smartphone.

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Shopping/retail app mobile ad revenue surges 40pc month-over-month: study

April 14, 2011

Shopping and retail applications experienced a 40 percent growth month-over-month in mobile advertising revenue, according to Millennial Media.

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