Cellit, a provider of mobile marketing services, has launched the iWidgit, a handheld mobile coupon redemption system for easier point-of-sale integration.

ShopRite, Safeway and Kroger along with other grocery chains are serving mobile coupons via Verizon Communications Inc.’s new free digital coupon service.

Hearst Communications Inc.’s Esquire magazine has partnered with Scanbuy to let consumers buy items via mobile devices and 2D bar codes.

StoneRaven Media’s CardRaven has launched an iPhone application that lets consumers buy and send a physical greeting card from their smartphone.

Sidebar has launched an application for several models of Research In Motion’s BlackBerry to reach what it calls a sophisticated audience.

Alice.com, a consumer packaged goods online retailer, has launched an iPhone application to provide a more convenient experience to its consumers.

A new survey from the Mobile Marketing Association and Luth Research found that 17 percent of all adults in the United States currently use mobile banking, a sign that consumers are embracing the service.

Mobiata and Farelogix have partnered to let airlines market and sell products and services to on-the-go consumers to address buying behavior and demand.

Pop star Justin Bieber has tapped mobile to keep connected to his widespread fan base and drive sales of ringtones and full-track downloads.

In 2010, application stores will exceed 4.5 billion downloads and consumers will spend $6.2 billion in them, according to a Gartner Inc. forecast.