Vendo Concepts LLC has launched the iGiftGiver, an iPhone application designed to help consumers search for the perfect present without going from store to store.

Thumbplay Inc. has partnered with 20 new content providers including Beggars Group, Merge Records and Redeye Distribution, bringing its number of available tracks to more than 8 million.

Pearson Education has released its first iPhone and iPad applications – ebooks that let consumers buy additional content chapters within the application.

In another sign of mobile payments taking off, Mobile First Inc. has announced its new payment processing services for developers and providers of online games, social networking applications and virtual currency platforms.

Consumers can access Adspace Network Inc.’s Today’s Top Ten, editorial content about deals at local malls previously accessible on Smart Screens at retail locations, via a new mobile Web site.

To keep up with consumers’ increasing dependence on their mobile phones, Target is letting customers use their wireless devices as gift cards.

Conde Nast’s Teen Vogue is letting consumers create their own lookbooks and buy items recommended by the publication via a new application.

Beam Global Spirits & Wine Inc. has integrated mobile donations into its new Jim Beam Bourbon campaign to salute the American troops.

MixMobi has launched a mobile coupon platform that lets retailers use text messaging, RSS, email and social media networks such as Twitter and Facebook to create offers and send them to all mobile devices.

The Progressive Group of Insurance Companies has launched an iPhone application and a mobile Web site that let consumers pay for their insurance via their handsets.