Author archive

7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

July 3, 2014

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

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Pepsi’s in-store displays deliver mobile offer with 48pc conversion rate

June 27, 2014

Pepsi Bottling saw a conversion rate of 48 percent on a $5-off offer for hockey tickets that was accessible when in-store shoppers scanned or tapped their smartphones against display units.

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Waffle House targets NASCAR fans with unique mobile loyalty app

June 26, 2014

Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.

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El Centro nonprofit drives mobile donations via responsive design

June 24, 2014

Social services nonprofit El Centro, which serves the Hispanic community in Kansas City, KS, is betting on the mobile Web to drive donations via a new responsive design site.

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Walmart ramps up mobile in-store program with Stylr app acquisition

June 18, 2014

In a reflection of Walmart’s strong focus on leveraging mobile to enhance the in-store experience, the big box retailer’s @WalmartLabs has acquired location-based shopping application Stylr.

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Eat24 exec: Google Wallet Instant Buy for iOS apps a game changer

June 16, 2014

Google Wallet’s streamlined mobile checkout solution Instant Buy is now available on iOS applications for the first time, a development early adopters such as Eat24 say could finally make Google Wallet a bigger focus for consumers.

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Priceline acquires OpenTable as competition heats up for online engagement

June 16, 2014

Priceline’s $2.6 billion deal to acquire online restaurant reservation service OpenTable is the latest example of how Internet travel services are looking for a competitive advantage as mobile bookings continue to grow.

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What to expect at Nonprofit Mobile Day 2014

June 16, 2014

With mobile’s importance continuing to grow for nonprofits, executives from organizations that are leading the way, including UNICEF, The Nature Conservancy and Goodwill, will convene at the fifth annual Nonprofit Mobile Day to discuss how they are leveraging mobile to drive marketing and fundraising efforts.

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Lowe’s strives for competitive advantage with life-size augmented reality experience

June 13, 2014

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

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Toys “R” Us reports 23K Isis transactions in first three months

June 12, 2014

Pointing to how near field communication mobile payments continue to grow, Toys “R” Us recently reported that it has seen 23,000 individual transactions in the first three month since becoming an Isis merchant.

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