Author archive

Zatarain’s is first CPG brand to leverage beacons in-store – Mobile Marketer

April 2, 2014

Mobile Marketer today – Zatarain’s is first CPG brand to leverage beacons in-store; Comedy Central debuts first fully-programmed mobile app.

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Panera customizes take-out ordering experience via mobile

April 1, 2014

With up to 45 percent of its orders to-go, Panera is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of the restaurant with their food.

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Fundraising campaign puts beacons inside 275 eggs across New York

April 1, 2014

A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.

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McDonald’s widens support of mPOS to drive delivery sales

March 31, 2014

McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.

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PayPal international expansion of in-store mobile payments comes to Toronto

March 31, 2014

PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.

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71pc of airlines say mobile is future of airline payments: report

March 28, 2014

The number of airlines offering on-board mobile payments will increase from 5 percent to 36 percent in the next two years, according to a new report from WorldPay.

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Expedia.com overhauls site to better meet travelers’ mobile needs

March 28, 2014

Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.

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Babies “R” Us builds omnichannel prowess with print-to-Web mobile app

March 27, 2014

Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.

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With mobile role in question, Facebook turns sights towards virtual reality – Mobile Marketer

March 27, 2014

Mobile Marketer today – With mobile role in question, Facebook turns sights towards virtual reality; New York Times doubles down on mobile with dedicated editors, native ads.

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How Amazon is driving sales via mobile services for third-party sellers

March 26, 2014

Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.

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