Author archive

Mobile commerce in review: Payments’ breakthrough contender?

July 11, 2016

As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis.

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JCPenney redesigns app for ease of use, adds same-day pickup

July 8, 2016

In a reflection of shoppers’ demands for easy-to-use shopping applications, JCPenney has simplified browsing and checking out while making its latest omnichannel service – Buy Online, Pick Up in Store Same Day – available to users.

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Walmart Pay’s transaction volume jumps 45pc with national rollout completed

July 7, 2016

The volume of transactions on Walmart Pay recently increased 45 percent week-over-week, following the completion of the mobile payments solution’s rollout to all of the chain’s stores in the United States.

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Sephora accelerates AR, AI sales tactics with new products, features

July 7, 2016

Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.

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Parents of college-bound kids earn A in mobile shopping: report

July 6, 2016

Approximately 42 percent of parents with children heading off to college for the first time plan to do 25 percent of their shopping on mobile, significantly outpacing parents of younger children, according to a new report from Rubicon Project.

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EBay bets on Google’s AMP for faster mobile Web browsing

July 6, 2016

Recognizing the increasingly important role that mobile search plays in the shopping journey, eBay is leveraging Google’s Accelerated Mobile Pages framework to deliver simple, accessible and fast browsing experiences when shoppers click on a link in an external platform.

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Mobile commerce in review: The inside track on sales

July 5, 2016

Macy’s and Dick’s Sporting Goods clearly get it – that smartphones have a huge influence on sales at their stores, increasingly making applications with an in-store mode a must-have. Watch this video for the full analysis.

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Dick’s Sporting Goods scores mobile in-store goal with app update

July 1, 2016

Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.

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Facebook, PayPal put bigger focus on mobile donations

July 1, 2016

Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.

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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

June 30, 2016

Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.

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