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Finish Line links real-time March Madness content to mobile shopping

March 19, 2015

The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.

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MasterCard tees up QkR mobile payments app at Arnold Palmer Invitational

March 18, 2015

MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network’s QkR mobile payments application.

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Waffle House reduces payment transaction times with tablet-based POS

March 18, 2015

Restaurant chain Waffle House has reduced transaction times for customers paying their bills by 79 percent since rolling out a tablet-based point-of-sale system.

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BMO Harris Bank builds largest network of mobile-enabled ATMs

March 17, 2015

BMO Harris Bank is taking mobile banking to the next level by enabling consumers to withdraw money from an automatic teller machine using their smartphone.

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Urban Decay’s mobile conversion jumps 150pc with Pinterest-like experience

March 16, 2015

Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.

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EBay exec: Merge user ID, customer insights to drive marketing efficiency

March 13, 2015

NEW YORK – An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.

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Build.com’s product finder app matches home improvement items from a photo

March 12, 2015

Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.

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Target, Fandango, Expedia jump in with Apple Watch apps

March 11, 2015

Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month.

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Apple Pay fraud reflects weakness with credit cards, not platform

March 9, 2015

Fraudulent purchases are a possible stumbling block in Apple Pay’s ascent that has been receiving a lot of attention recently, but the problem appears to lie more with how some banks issue credit cards than with any inherent weakness in the mobile payments platform.

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Zappos integrates Touch ID for significant improvement to mobile shopping

March 9, 2015

Amazon’s Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple’s Touch ID technology available to its application users.

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