Author archive

First-time mobile app transactions jump across verticals: report

January 14, 2016

In a reflection of the growth in using smartphone applications to complete commerce-related transactions, first-time transactions increased across the banking, car ride and restaurant industries, according to a new survey from Verizon.

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Southwest Airlines streamlines in-app bookings via Rapid Rewards integration

January 14, 2016

Southwest Airlines is rewarding members of its frequent flyers program with an easier way to book a flight on mobile, showcasing how integrating loyalty with mobile convenience is an increasingly important strategy for brands.

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Big brands embrace convergence of IoT, wearables with commerce

January 12, 2016

One of the trends to emerge so far this year is the growing number of opportunities to drive sales from a myriad of smart devices in the home and elsewhere.

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Mobile commerce week in review: Store woes, IoT and wearable commerce

January 11, 2016

The new year kicked off with bad and good news for retailers, with signs of a potentially significant physical store contraction underway while omnichannel marketing grows, including emerging opportunities with the Internet of Things and wearables. For the full analysis, watch this video.

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Macy’s spurs omnichannel push as broad physical retail contraction looms

January 8, 2016

With Macy’s online sales growing at a brisk pace during the recent holiday shopping season while in-store sales contracted even more than expected, the retailer is scaling back its bricks-and-mortar business and reinvesting the savings to accelerate its omnichannel strategy in 2016.

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Tangerine unpeels secure chat for convenient banking transactions

January 8, 2016

Direct bank Tangerine claims to be the first in Canada to offer a new secure chat feature, enabling customers to conduct banking transactions via chat in real time.

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How mobile can streamline returns and exchanges for better omnichannel experiences

January 7, 2016

While mobile sales grew significantly during the 2015 holiday seasons, when it comes to returning or exchanging unwanted presents, most consumers still prefer in-store, challenging retailers that do not have a strong omnichannel infrastructure.

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Announcing the 2015 Mobile Commerce Awards winners

January 4, 2016

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

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Announcing the 2015 Mobile Commerce Awards winners

December 31, 2015

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

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Announcing the 2015 Mobile Commerce Awards winners

December 30, 2015

Retailers such as Starbucks, Walmart, Home Depot and Sephora accomplished amazing things on mobile this year, entertaining, informing and, of course, spurring sales, which is why they top the list of Mobile Commerce Awards winners this year.

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