Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.
Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.
The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.
While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.
Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.
TD Bank is offering mobile-optimized Web pages for opening an account to meet the banking needs of on-the-go customers.
With a 3.6 percent coupon redemption rate for a recent mobile coupon campaign targeting competitors’ customers in Providence, RI, Dunkin’ Donuts is expanding the program to new markets.
Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.