Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.
Under Armour’s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis.
With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.
A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.
Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history.
Results are varied for digital buttons that streamline mobile shopping, with some winners and some losers. Watch this video for the full analysis.
Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.
While mobile shoppers are embracing one-click checkout buttons, retailers are likely to integrate only several out of a quickly growing number of options, suggesting not all will survive.
In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions.
In a potential threat to PayPal as mobile payments mature, early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, according to a new report from 451 Research.