Author archive

Marsh Supermarkets pioneers iBeacon-Apple Watch integration

January 12, 2015

Marsh Supermarkets will launch the first-ever Apple Watch iBeacon experience this spring as part of a bigger commitment to enabling in-store engagement via mobile devices.

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Target reaps rewards of mobile push as holiday traffic hits 60pc

January 9, 2015

With more than 60 percent Target.com traffic coming from mobile in November and December as well as Black Friday weekend mobile purchases coming in two times higher than in 2013, the mass merchant proves that when retailers build strong mobile experiences, shoppers will come.

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L’Oreal, Barilla launch mobile receipts promotions at Walmart

January 9, 2015

As mobile receipts-based promotions begin to mature, early adopters are taking the strategy to the next level by integrating with their loyalty initiatives and using it to measure the return on investment for different media channels.

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Mobile video plays reach 25pc for ecommerce brands: report

January 8, 2015

Some of the largest ecommerce brands are seeing 25 percent of ecommerce video plays coming from mobile devices, up from 19 percent a year ago, a new analysis by Liveclicker shows.

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Shopping app sessions grow 174 percent: report

January 7, 2015

Sessions in shopping applications increased by 174 percent in 2014 compared to a 76 percent increase for overall app usage, according to a new report from Yahoo’s Flurry Analytics.

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Macy’s is 2014 Mobile Retailer of the Year

January 5, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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TrueCar’s mobile traffic jumps 90pc as big purchases accelerate

January 2, 2015

TrueCar’s mobile traffic continues to grow at quick pace, with more than a 90 percent jump in December, pointing to how car buyers are increasingly turning to smartphones and tablets to make a purchase.

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Macy’s is 2014 Mobile Retailer of the Year

January 2, 2015

Macy’s has been named 2014 Mobile Retailer of the Year, the highest accolade in mobile commerce and retail. The honor tops the Mobile Commerce Awards handed out each year for outstanding work that moved the mobile commerce needle for retailers, financial services firms and marketers. Here is the list of all the 2014 honorees.

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Why Hershey Co. chose SMS – not beacons – for in-store engagement

December 30, 2014

Despite the buzz surrounding beacons, The Hershey Co. is opting to leverage SMS text messaging to activate in-store shoppers and deliver a coupon.

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Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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