Mobile Marketer today – Zatarain’s is first CPG brand to leverage beacons in-store; Comedy Central debuts first fully-programmed mobile app.
With up to 45 percent of its orders to-go, Panera is planning the chain-wide roll-out of a mobile ordering system designed to help take-out customers quickly get in and out of the restaurant with their food.
A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.
McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service.
PayPal continues to extend its mobile payments prowess, with more than 50 cafes, food trucks and restaurants in Toronto now enabling customers to pay for purchases via the PayPal application.
The number of airlines offering on-board mobile payments will increase from 5 percent to 36 percent in the next two years, according to a new report from WorldPay.
Expedia.com’s most significant redesign in over a decade recently debuted to address mobile’s growing role for travelers and boasts faster page loading, smart recommendations and responsive design.
Toys “R” Us continues to make mobile a key part of its omnichannel shopping experience with a new mobile application that makes it easy for parents to engage with the Babies “R” Us print catalog to find out more about specific products and purchase items directly from its Web site.
Mobile Marketer today – With mobile role in question, Facebook turns sights towards virtual reality; New York Times doubles down on mobile with dedicated editors, native ads.
Amazon is leveraging mobile to address one of its weak points – product-related content – as it looks to do a better job of guiding smartphone shoppers along the path to completing a purchase.