Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates.
Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.
The growing chorus singing the praises of Apple Pay and calling 2015 the tipping point for mobile payments may be premature as ongoing challenges with fragmentation, availability and perception promise to dampen adoption.
While all fast food burger chains are struggling to some degree, Wendy’s appears to be faring better than most, thanks in part to the installation of a comment point-of-sale system in more than 2,600 locations, helping to drive the chain’s mobile rewards and mobile ordering aspirations.
Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.
Despite the introduction of Apple Pay and growing media focus on mobile payments, consumer interest in mobile payments did not grow very much between December 2013 and 2014, according to new research from 451 Research.
In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.
The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.
The momentum behind Apple Pay continues to build, with 750 banks and credit unions having already signed on and the service now being integrated into 200,000 vending machines, laundry machines and parking meters.
A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.