This holiday season, Zappos is harnessing shoppers’ love affair with their smartphones to make it easy to shop anywhere and anytime via customer service-driven services such as Ask Zappos and curated collections.
In a reflection of the growing social commerce trend, Spiegel, Fair Indigo and Harley-Davidson Military Sales are among the retailers taking advantage of new capabilities enabling Facebook, Twitter and Pinterest users to shop from in-stream posts.
Office Depot is leading the way in mobile marketing with a new beacon-like strategy enabling shoppers to access offers and other content on their smartphones by connecting with the in-store sound system.
In a reflection of the growing importance of mobile loyalty to quick-serve restaurants, Dunkin’ Donuts DD Perks loyalty program has signed up 2 million members while the chain’s mobile payment and gifting application has surpassed more than 10 million downloads.
Amazon, which has been slow to jump onboard with social media, is making a bigger push into Instagram and Snapchat in time for the holiday shopping season, reflecting social’s growing influence on the customer journey.
Best Buy is driving holiday shoppers back to its stores for repeat visits through exclusive cash-back offers in the Ibotta mobile savings application.
In a reflection of how quickly marketers have embraced beacon technology, 18 percent report that they are using beacons today in tests or active deployments, according to new research from Adobe.
In a move that could pave the way for commerce-enabled ads, social messaging application Snapchat has teamed up with Square to offer peer-to-peer payments.
Following a successful pilot of iBeacon technology, Hudson’s Bay Co. will be rolling out the program to 50 Lord & Taylor stores in the United States and 90 Hudson’s Bay locations in Canada by the end of the month.
In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through mobile technology, location data and predictive analytics.