Author archive

Target innovates in-store beacon marketing with newsfeed-like content stream

August 6, 2015

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.

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Outback Steakhouse fires up app with wait list, payments features

August 6, 2015

The casual dining sector’s use of mobile continues to heat up, with Outback Steakhouse preparing to launch a new mobile application later this year that will enable diners to virtually check where they are on the waiting list as well as pay for meals at the table.

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Pei Wei expands Apple Pay acceptance following successful pilot

August 6, 2015

Fast-casual restaurant chain Pei Wei has expanded acceptance of Apple Pay to all of its nearly 200 locations following a successful pilot in 16 outposts last month, underscoring the growing demand for mobile payments among diners.

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62pc of retailers expect zero ROI from holiday mobile alerts: report

August 5, 2015

While 20 percent of consumers plan to shop on a tablet or smartphone during the upcoming holiday season, none of the retailers participating in a recent survey expect to see a high return on investment from mobile alerts and 62 percent expect the return will be zero.

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Polyvore acquired by Yahoo as social’s role in commerce grows

August 4, 2015

The announcement that Yahoo is acquiring Polyvore is the latest signal of the growing potential in social media to drive mobile conversions for retailers through both organic reach and paid placements.

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Mobile payments leap forward but fall short on benefits for merchants

August 3, 2015

Last week saw a number of significant mobile payments announcements as multiple platforms laid the groundwork for more seamless purchasing experiences but still fell short of mobile payments’ full potential.

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Mobile POS to quadruple reach as it grows beyond micro merchants: report

July 31, 2015

The installed base for mobile point-of-sale is growing at a compound annual growth rate of 32 percent as the technology extends its reach into businesses, big and small, across a variety of industries and geographies, according to a new report from 451 Research.

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Home Depot’s Project Color app paints best-in-class omnichannel experience

July 29, 2015

A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

July 28, 2015

Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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Suja Juice turns Instagram into top referral site for mobile sales

July 28, 2015

Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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