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Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, Twitter

August 28, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.

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Macy’s drives mcommerce with live shopping during Fashion Rocks

August 27, 2014

Macy’s is partnering with Fashion Rocks for its fall marketing campaign, with mobile playing a key role by enabling live shopping during the event for the first time.

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Burger King ups ante on promoting apps with smartphone offer

August 26, 2014

In a reflection of just how important young, mobile-savvy consumers are for quick-service restaurants, Burger King is offering a free Android phone to support the national launch of its mobile coupon application.

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CVS Caremark bets on mobile innovation to extend stores’ reach

August 26, 2014

CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty.

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Zappos boosts shoe sales with native integration in MapMyFitness app

August 18, 2014

Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.

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Dunkin’ Donuts celebrates app’s anniversary with Twitter sweepstakes

August 18, 2014

Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.

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Shari’s slices into mobile for shift toward building loyalty

August 13, 2014

Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.

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4 ways to avoid the risks of responsive design – Mobile Marketer

August 13, 2014

Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.

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How some beacon programs are missing the mark

August 11, 2014

Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.

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Walmart’s price-comparison tool catapults app downloads to new heights

August 8, 2014

The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.

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