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Home Depot’s remodeled associate smartphone showcases mobile in-store prowess

February 11, 2015

Home Depot continues to show that it is a force to reckon with in leveraging mobile in-store to drive sales as the retailer introduces the next generation of a smartphone designed specifically for store associates.

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Fuel Rewards ramps up mobile to boost coalition loyalty program

February 10, 2015

Coalition loyalty program Fuel Rewards is boosting its mobile strategy with a redesigned application, card-linked offers, integrations with Passbook and Google Wallet as well as push notification and text messaging capabilities as it looks to drive marketer and consumer adoption.

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Why 2015 will not be the tipping point for mobile payments

February 9, 2015

The growing chorus singing the praises of Apple Pay and calling 2015 the tipping point for mobile payments may be premature as ongoing challenges with fragmentation, availability and perception promise to dampen adoption.

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Wendy’s outshines competition as common POS integration opens mobile opportunities

February 6, 2015

While all fast food burger chains are struggling to some degree, Wendy’s appears to be faring better than most, thanks in part to the installation of a comment point-of-sale system in more than 2,600 locations, helping to drive the chain’s mobile rewards and mobile ordering aspirations.

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Walmart is sweet on in-app promotions for Valentine’s Day

February 5, 2015

Mobile promotional activity around Valentine’s Day is reaching new heights this year, with savvy retailers such as Walmart aiming for a bigger piece of the upcoming holiday’s sales by leveraging smartphones to deliver utility, inspiration and context.

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Mobile payment adoption up 2 points as mass use remains elusive: report

February 4, 2015

Despite the introduction of Apple Pay and growing media focus on mobile payments, consumer interest in mobile payments did not grow very much between December 2013 and 2014, according to new research from 451 Research.

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Slyce acquires SnipSnap as image recognition advances in mobile shopping

January 30, 2015

In a reflection of the growing role that image recognition technology is playing in mobile shopping, visual product search company Slyce Inc. has acquired mobile couponing firm SnipSnap for $6.5 million.

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Super Bowl halftime show extends second-screen experience into shopping

January 29, 2015

The Super Bowl halftime show will be shoppable via smartphones and other devices for the first time this year, enabling viewers to purchase a Katy Perry item that will be unveiled during the program.

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Apple Pay accounts for nearly 80pc of Panera Bread’s mobile transactions

January 29, 2015

The momentum behind Apple Pay continues to build, with 750 banks and credit unions having already signed on and the service now being integrated into 200,000 vending machines, laundry machines and parking meters.

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Dunkin’ Donuts cracks the formula on loyalty with mobile’s help

January 28, 2015

A Dunkin’ Donuts executive said the company is “all in” on mobile following the success of its one-year-old DD Perks Rewards program as well as promising initial results from a mobile ordering test.

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