Author archive

Plato’s Closet messages loyal, potential customers via flok’s merchant network

June 14, 2016

Plato’s Closet is directly messaging customers through a third-party mobile application called Flok while leveraging a business companion app to manage these interactions, including accessing a news feed of messages and a map of nearby customers.

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Mobile commerce in review: Under Armour scores with services, data, commerce

June 13, 2016

Under Armour’s new application shows how merchants can deepen consumer relationships through mobile services and then reap the benefits with insights that will help sell products. Watch this video for the full analysis.

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Branding Brand acquires Waysay, bringing chat feeds to retailers’ apps

June 10, 2016

With interest in conversational commerce growing, mcommerce solutions provider Branding Brand has acquired Waysay, which helps retailers engage application users throughout the shopping journey.

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Smartphone-reliant shoppers would buy more with in-store mobile tools: report

June 9, 2016

A new segment of shopper is emerging who uses mobile devices more frequently and represents the greatest opportunity to increase revenue via a focused mobile in-store strategy, according to a new report from DMI.

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Under Armour taps 170M fitness users for new shopping app

June 8, 2016

Under Armour is bulking up on mobile by adding a shopping application to the brand’s array of fitness titles, providing more than 170 million users with a personalized experience based on their workout history.

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Mobile commerce in review: Buttoning up sales

June 6, 2016

Results are varied for digital buttons that streamline mobile shopping, with some winners and some losers. Watch this video for the full analysis.

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Kit and Ace’s new site drives mobile discovery by merging content, commerce

June 3, 2016

Apparel retailer Kit and Ace used the idea of sliding doors to merge content and commerce on its revamped ecommerce platform, hoping to better meet the needs of mobile users by making each side easily accessible at any point during a visit.

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Express checkout adoption strong on mobile as options proliferate

June 2, 2016

While mobile shoppers are embracing one-click checkout buttons, retailers are likely to integrate only several out of a quickly growing number of options, suggesting not all will survive.

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Salesforce buys Demandware as cloud-based commerce gains

June 2, 2016

In a reflection of the growing importance of ecommerce for large retailers and brands, Salesforce has acquired Demandware for $2.8 billion, paving the way for next-generation cloud-based applications and artificial intelligence solutions.

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Early mobile payments adopters prefer Apple Pay over PayPal

June 1, 2016

In a potential threat to PayPal as mobile payments mature, early adopters are extending their use of digital wallets to in-store use and expressing more satisfaction with solutions that support omnichannel payments, according to a new report from 451 Research.

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