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Mobile commerce week in review: Boosting interactivity

April 11, 2016

Leading merchants such as Taco Bell, Target and others are jumping in with one-to-one relevant experiences, recognizing a significant opportunity to turn mobile engagements into sales. Watch this video for the full analysis.

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Home Depot’s mobile strategy flowers for springtime home improvements

April 8, 2016

Mobile is flowering this spring at Home Depot via an application update integrating installation and rental services, a seasonal promotion, enhanced fulfillment services and scaled-up in-store experiences, pointing to the growing role for smartphones in home improvements and gardening.

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In-store Wi-Fi should avoid one-size-fits-all approach: report

April 8, 2016

Millennial women are looking for personalized experiences on their smartphones when shopping in retail stores while men crave convenience, according to a new report from Euclid Analytics.

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Taco Bell boosts mobile ordering with chatbot commerce on Slack

April 7, 2016

In the latest sign that chatbot-enabled mcommerce is quickly ramping up, Taco Bell is testing a new Slack interface, called TacoBot, that enables users to order food directly within the messaging platform.

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Mobile coupon users more willing to switch brands: report

April 6, 2016

Almost half of mobile coupon users, or 44 percent, say they like to change brands often for the sake of variety, compared to just 30 percent of the general population, according to new data from GfK MRI.

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Retail winners more comfortable with mobile experimentation: report

April 5, 2016

Retailers with above-average sales growth are more aggressive than other retailers in trying different mobile strategies before settling on what works best, according to a new report from RSR Research.

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Mobile commerce week in review: Shop talk

April 4, 2016

Social media and messaging apps are increasingly becoming a key part of the shopping experience for consumers, whether they are researching, purchasing online or visiting a store. Watch this video for the full analysis.

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Native ads in retailers’ apps get more relevant with real-time data

March 31, 2016

A number of big retailers, including Macy’s, Target, Walmart and Staples, are offering more relevant native product listing ads on mobile, enabling brands to reach out to browsers based on real-time shopper data.

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Active in-store Wi-Fi engagements quickly escalating: report

March 29, 2016

Wi-Fi availability is nearing ubiquity across all retail sectors, representing a significant opportunity for brands, with merchants such as Whole Foods, Kohl’s and Walmart leading the way in terms of time spent connected, according to a Popwifi report coming out on Thursday.

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Mobile commerce week in review: Repurposing retail strategies for mobile

March 28, 2016

Merchants are aggressively repurposing tried-and-true retail strategies for mobile, but they need to be careful to build in real value or risk turning away shoppers with communications that come across as too broadly cast. Watch this video for the full analysis.

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