Author archive

Mobile payments competition moves to OS as Microsoft eyes entry

April 9, 2015

Microsoft is reportedly developing a payments solution for Windows devices, making it the latest mobile operating system to push into the space and lending further support to proximity payments.

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Shopkick expands beacon in-store marketing with white label solution

April 8, 2015

With the presence of in-store beacons continuing to grow, shopping application shopkick is bringing its mobile engagement platform built around the technology to retailers as a white label solution for the first time via a new partnership with ShopperTrak.

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Macy’s app boosts omnichannel prowess with nearby pickup push

April 7, 2015

In a reflection of the growing overlap between shopping experiences on mobile applications and in stores, Macy’s is enabling users of its iPhone app to sort items by what is available at a nearby store for those who prefer to purchase from the app and pick up in store.

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Do next-generation micro-location solutions address a market need?

April 6, 2015

While businesses with physical locations continue to experiment with leverage beacons based on Bluetooth Low Energy technology to drive mobile engagement, some vendors are chatting up next-generation solutions already deployed in several markets that promise to address some of the earlier technology’s shortcomings.

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Marriott celebrates 1M mobile check-ins as smartphones transform experience

April 3, 2015

Mobile is transforming the hotel check-in experience, with 1 million Marriott International customers having checked in to their rooms on their mobile devices since the option was introduced nearly two years ago.

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Papa Murphy’s heats up revenue-driving SMS program with personalized messages

April 2, 2015

Pizza chain Papa Murphy’s is stepping up efforts to integrate mobile with in-store promotions via more personalized text alerts and incentivized calls to action at more than 1,400 locations.

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The North Face pinpoints mobile as rainmaker but storm clouds loom

March 31, 2015

While The North Face is likely to drive traffic into its stores with a new campaign that leverages how consumers use their smartphones throughout the day for checking the weather, the effort’s use of long codes could be risky.

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Burger King cooks up personalized experiences on new responsive site

March 31, 2015

Burger King in Canada is extending its focus on letting customers customize meals with a new mobile-friendly Web site featuring a personalized interactive nutritional calculator.

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Mobile should be hub of customers’ relationships with retailers: report

March 30, 2015

While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

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Retailers make little headway meeting shoppers’ mobile in-store expectations: Accenture

March 26, 2015

While physical and digital commerce are quickly converging, retailers in the United States have not made much progress in the past year meeting shoppers’ expectations for mobile capabilities and enhanced in-store experiences, according to two new reports from Accenture.

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