Starbucks Australia and Major League Baseball are among the first marketers to leverage MasterCard’s new in-application purchasing capabilities introduced today at Mobile World Congress in Barcelona.
The Host Card Emulation feature in Android KitKat for driving near-field communications mobile payments just got a big boost in the form of support from MasterCard and Visa, which could spell trouble for Isis.
Local merchants in Chicago such as La Fonda Latino Grill and Spoil Me Salon & Spa are participating in the pilot of a new mobile ad network enabling them to target public transportation riders with offers intended to drive in-store traffic.
With carriers ending support for premium SMS in mid-January, premium content providers and wireless carriers are exploring alternatives for monetizing mobile users, including direct carrier billing.
Target and Caribou Coffee are leveraging Pinterest to generate ideas for new product development, ensuring that they are quick to market with the latest trends while simultaneously creating the kind of brand advocates that can help generate buzz.
While MCX moved one step closer to bringing its proposed mobile payments solution to market this week with the announced Paydiant partnership, an actual launch date has still not been set.
Following Target’s recent data breach, the retailer announced plans to speed up its transition to the chip-based payment standard called EMV, a move that could give mobile payments a boost.
In the latest example of how smartphones are making over the fast food dining experience, Taco Bell plans to introduce mobile ordering at all locations later this year.
Sears is rolling out new mobile-driven service enabling customers to pick up their online purchases at any of its stores without leaving their car following a successful test.
Pointing to the wide appeal of mobile for loyalty programs, medical marijuana dispensaries in Colorado are the latest merchants to tap smartphones for driving repeat visits.