Author archive

Hilton app simplifies booking a room with a view via Google Maps

May 12, 2016

Hilton Worldwide is boosting the appeal of in-application booking by enabling users to see a hotel’s surroundings and a room’s potential view through a new integration with Google Maps.

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Kayak lands on Amazon Alexa, bringing voice search to travel discovery

May 12, 2016

Travel search engine Kayak has launched voice-enabled travel search on Amazon Alexa, underscoring the interest in the platform and the potential for natural language processing to support research for products and services.

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Close to 90pc of coupon searches come from mobile for some: report

May 11, 2016

At the end of April, 59 percent of all online searches containing the word “coupon” originated on a smartphone or tablet, while leading bricks-and-mortar retailers saw significantly higher shares, according to a new report from Hitwise, a division of Connexity.

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Beacon data predicts store visits, supporting timely offers

May 10, 2016

The use of beacons is extending beyond delivering in-store promotions to predict when a shopper is most likely to visit a store so an offer can be sent in advance, resulting in a verified sales lift, according to new data released today by inMarket and Crescendo Collective.

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Small NJ merchants drive cross-selling opportunities via beacons

May 10, 2016

A group of small merchants in New Jersey is leveraging beacons and a mobile application to deliver relevant offers to customers at nearby businesses, driving cross-selling opportunities.

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Lush Cosmetics’ app mobilizes store experience with shop-by-mood, social commerce

May 9, 2016

British beauty brand and retailer Lush Cosmetics today launches its first mobile application for the United States, recreating the store experience through the ability to shop by scent or mood and purchase directly from social content.

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Staples adds 100 businesses to Easy System in smart-ordering push

May 6, 2016

NEW YORK – A Staples executive at the Mcommerce Summit: State of Mobile Commerce 2016 said the new Easy System smart-ordering platform will soon add an additional 100 businesses as the retailer ramps up efforts to leverage next-generation retail technology such as artificial intelligence.

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True Religion adds on CRM, beacons for next-generation Apple Watch clienteling

May 4, 2016

True Religion has integrated customer relationship management and clienteling capabilities into its Apple Watch application for store associates, delivering a holistic view of shopper history and loyalty program data when customers walk in the store.

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JCPenney spins millennial-friendly major appliance sales with in-app purchasing

May 3, 2016

JCPenney has started offering in-application purchases for major appliances in select markets, taking the chain’s efforts to lure back customers by reintroducing a long-absent product category to mobile for the first time.

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Mobile payments lag in travel sector, tablets still a big driver

May 3, 2016

While 32 percent of overall online payments were made on a mobile device in the first quarter of 2016, in the travel sector, the share drops to 15 percent, pointing to an opportunity to extend the reach of smartphones in the travel experience, according to a new report from Adyen.

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