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Toys R Us taps QR codes for easy navigation to Thanksgiving deals

November 10, 2014

Toys “R” Us is addressing consumers’ pain points around holiday shopping, with mobile playing a key role streamlining both the in-store and online experiences.

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Mobile sales to top $1B on Thanksgiving, Black Friday combined: Adobe

November 7, 2014

Mobile is expected to account for 31 percent of online sales on Thanksgiving, up from 21 percent last year, for a total of $418 million, according to new research from Adobe.

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Softcard pilot results point to loyalty benefits from NFC payments

November 7, 2014

Softcard users in Salt Lake City, UT, are three-and-a-half times more likely to engage with offers and four times more likely to use loyalty cards than the national average, according to new results from the near-field communications payments provider.

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Urban Outfitters’ Free People relaunches mobile site to tackle declining results

November 6, 2014

Urban Outfitters brand Free People hopes to turn around dropping mobile Web conversions and page views with a recently revamped site boasting bigger and more visuals, off-screen navigation and a streamlined checkout while simultaneously reducing code volume to minimize the impact on performance.

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How eBay, Etsy, and Overstock.com win in social commerce: report

November 6, 2014

Social commerce is growing, with a 60 percent year-over-year increase in revenue originating from social sites such as Pinterest, Wanelo, Polyvore and Houzz, according to a new report from Kenshoo and DataPop.

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Burger King bets on PayPal, digital cards for mobile payments, offers

November 5, 2014

In a bet that near-field communications mobile payments may still not be ready for prime time, Burger King has opted to power its application with PayPal’s cloud-based, PIN-driven solution.

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Retailers’ promotional strategies get mobile makeover with bigger lifecycle focus

November 4, 2014

As retailers’ grasp of mobile becomes more sophisticated, many are looking beyond free-shipping offers and other transaction-driven promotions to deliver more personalized content to not only drive sales but also encourage a variety of mobile behaviors throughout the purchase cycle.

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Amazon voice search leads the way in mcommerce despite flawed experience

November 3, 2014

While Amazon’s introduction of voice search in its iPhone application is an important example of where mcommerce may be headed, the solution falls short at providing a strong user experience with too many irrelevant results.

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How Starbucks is leveraging mobile to drive holiday foot traffic

November 3, 2014

As holiday shopping continues to evolve away from malls and bricks-and-mortar retail locations to mobile-enabled online shopping, Starbucks is fighting back with a new holiday strategy that includes a big emphasis on gift cards and the opportunity to win Starbucks for life.

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River Island extends mcommerce reach with Kindle app

October 31, 2014

Fashion retailer River Island has launched a Kindle version of its mcommerce application, making it one of the first major retailers to extend its reach to the Amazon-owned platform.

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