Mobile’s influence on bricks-and-mortar sales rose to 28 percent in 2014, up from 19 percent the prior year, but the divide is growing between the digital functionality retailers provide and the experience consumers want, with mobile particularly affected, according to a new report from Deloitte.
In a new angle on how merchants are leveraging beacons, businesses in several Canadian cities have partnered with mobile parking payment application HotSpot to foot the bill for parking as a way to drive longer in-store visits and acquire new customers.
Credit card issuer First Bankcard recently updated its mobile application, providing quicker access to accounts via a four-digit PIN, with frequency of use increasing following the change.
IPhone owners are much more likely than Android smartphone owners to have made a purchase in-store at the checkout counter using their mobile phone within a 30-day period, according to a new report from Javelin Strategy & Research.
Macy’s new Backstage concept pairs two of the hottest trends in retail – off-price stores that sell high-profile brands at a discount and mobile marketing – a strategy that could help it reach impulse buyers with location-based marketing.
Bringing contactless mobile payments to bricks-and-mortar stores continues to be a challenging process plagued with technology difficulties, inexperienced store associates and an evolving landscape.
The United Nations Children’s Fund quickly initiated a mobile program to raise funds to help the survivors of the recent devastating earthquake in Nepal, and while text-to-give is still playing an important role for the nonprofit, its strategy is evolving with a bigger focus on social commerce, including $Cashtags from Square.
In Boston, 150 local merchants including Grindr, Patty Chen’s Dumpling House and Sofa Cafe are delivering offers to passersby via beacon technology and the Howler mobile application, driving 52 percent of recipients into a venue.
MasterCard is boosting the role of its Qkr! application in the growing mobile-ordering space by partnering with New York restaurant Streetbird Rotisserie to give customers the ability to order ahead and pay from their phones.
Merchants have only a cursory understanding of mobile transactions even as the volume continues to grow, making it challenging to assess the legitimacy of these transactions, according to a new report from Kount, CardNotPresent.com and The Fraud Practice.