Author archive

4 ways to avoid the risks of responsive design – Mobile Marketer

August 13, 2014

Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.

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How some beacon programs are missing the mark

August 11, 2014

Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.

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Walmart’s price-comparison tool catapults app downloads to new heights

August 8, 2014

The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.

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Bookstores pilot bundling digital, print copies of the same titles

August 8, 2014

While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.

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Why retailers should pay closer attention to mobile-only shoppers

August 7, 2014

While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.

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Groupon taps Snapchat to add urgency to mobile offers

August 6, 2014

Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.

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Walmart.com’s latest overhaul drives more personalized omnichannel experiences

August 5, 2014

Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.

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TD Bank optimizes account openings on mobile for added convenience

August 5, 2014

TD Bank is offering mobile-optimized Web pages for opening an account to meet the banking needs of on-the-go customers.

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Dunkin’ Donuts’ winning mobile triple play: Geofencing, behavioral targeting and coupons

August 4, 2014

With a 3.6 percent coupon redemption rate for a recent mobile coupon campaign targeting competitors’ customers in Providence, RI, Dunkin’ Donuts is expanding the program to new markets.

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Fitocracy leverages text messaging for transparent referral program

August 4, 2014

Fitness tracking application and social network Fitocracy is readying a new referral program that leverages text messaging to reward users for inviting a friend onto the platform.

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