The Finish Line is tying together real-time, mobile-optimized content with personalized product selections to drive engagement and sales with on-the-go basketball fans during the NCAA March Madness tournament.
MasterCard continues to raise awareness of its mobile payments capabilities at PGA Tour golf events, with attendees at the Arnold Palmer Invitational the first to get the chance to use the card network’s QkR mobile payments application.
Restaurant chain Waffle House has reduced transaction times for customers paying their bills by 79 percent since rolling out a tablet-based point-of-sale system.
BMO Harris Bank is taking mobile banking to the next level by enabling consumers to withdraw money from an automatic teller machine using their smartphone.
Cosmetics brand and online retailer Urban Decay is an early adopter of a new visual shopping experience for the mobile Web, enabling users to click, tap and swipe their way to a more relevant product selection, with initial results driving a 150 percent higher conversion rate.
NEW YORK – An eBay executive at the sixth annual Mobile Marketing Day conference said that marketers are beginning to crack the formula for attaching identity to user data, enabling them to learn more about the customer purchase cycle and what influences it.
Online home improvement retailer Build.com is making it easier for shoppers to identify their favorite home décor items on the go by submitting a photo using the new Smarter Product Finder mobile application.
Leading mobile merchants such Target, Fandango, Expedia, eBay and Citi recognize an opportunity to extend the convenience of smartphone applications by having Apple Watch apps available when the device launches next month.
Fraudulent purchases are a possible stumbling block in Apple Pay’s ascent that has been receiving a lot of attention recently, but the problem appears to lie more with how some banks issue credit cards than with any inherent weakness in the mobile payments platform.
Amazon’s Zappos, already a leader in mobile shopping convenience, continues to focus on streamlining the experience even more, which is why it is the latest retailer to make Apple’s Touch ID technology available to its application users.