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Marriott seeks mobile contextual moments that matter

October 7, 2014

LITCHFIELD PARK, AZ – A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned.

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Groupon launches standalone app for receipts-based offers

October 3, 2014

Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.

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Hotels.com adds value to mobile bookings via smart watch integration

October 3, 2014

Hotels.com is enabling travelers using its mobile booking application to receive hotel notifications on their Android smart watches as a way to make traveling more seamless.

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Visuals are indispensable for converting millennial shoppers on mobile: report

October 2, 2014

Pictures and visuals are cited by 55 percent of millennials as the element of the mobile shopping experience they would not live without, according to a new report from Instart Logic.

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Walmart tests mobile-enabled click-and-collect grocery service

October 2, 2014

Walmart is testing a new same-day pick-up concept enabling customers to order groceries online or by mobile phone and retrieve their orders from a drive-up facility.

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Will PayPal lose its mobile stronghold as NFC payments gain?

October 1, 2014

EBay’s decision to spin-off PayPal – something company executives insisted was not in the works just months ago – reflects just how quickly mobile payments are heating up following Apple Pay’s launch, renewing enthusiasm for near-field communications technology.

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McDonald’s franchisee builds relationships via QR code-enabled daily sweepstakes

October 1, 2014

A McDonald’s franchisee in Germany recently drove 10,500 visits and developed mobile relationships with 8,600 customers by enabling users of the Myfavorito app to scan a QR code and spin a virtual lottery wheel for a chance to win daily prizes.

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Shopkick acquired amid growing importance of beacon-enabled shopping

September 30, 2014

In a significant sign of support for location-based mobile shopping, SK planet – a division of South Korea’s largest mobile carrier – has agreed to acquire loyalty application shopkick for approximately $200 million.

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Old Chicago’s football challenge gets mobile makeover to drive retention

September 29, 2014

Restaurant chain Old Chicago’s digitized football challenge has returned for a second season with a bigger mobile focus, helping to drive more than 50 percent of use from smartphones and tablets.

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Facebook fans spend almost 50pc more at grocery stores: report

September 26, 2014

A new report sheds some light on the question of whether or not social media engagement impacts retailers’ bottom lines, with the Facebook fans of one large regional grocery chain spending almost 50 percent more than non-fans.

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