Author archive

How Walgreens frames mobile for photo-ordering success

July 14, 2014

Today, 40 percent of Walgreens’ digital print orders come from mobile devices, pointing to how the chain has quickly ramped up its photo-editing and ordering capabilities over the past couple of years in response to the significant role smartphones play in how consumers take and store photos.

Share on FacebookShare on LinkedInShare on Twitter

JackThreads mobilizes pop-up shops for personalized shopping experiences

July 14, 2014

Online men’s apparel retailer JackThreads, which has been known to set up temporary physical locations to drive real-world sales, is mobilizing the concept of a pop-up shop for a more personalized experience.

Share on FacebookShare on LinkedInShare on Twitter

39pc of leading retail mobile sites lose sales because of redirects

July 11, 2014

Many of the top 500 eretailers use unique m-dot sites that redirect users an average 3.03 times before landing on the right site, resulting in poor user experiences that are costing these retailers sales.

Share on FacebookShare on LinkedInShare on Twitter

90pc identify smartphone as easiest-to-use in-store shopping device

July 10, 2014

Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and Key Ring identified smartphones as the easiest-to-use device for shopping in a physical store.

Share on FacebookShare on LinkedInShare on Twitter

Email drives 27pc of sales on mobile, social just 0.6pc: report

July 9, 2014

Email marketing is playing a much bigger role in driving sales on mobile phones than social media, according to a new report from Custora.

Share on FacebookShare on LinkedInShare on Twitter

7-Eleven’s Coca-Cola promotion taps mobile for a unified experience

July 3, 2014

Coca-Cola and 7-Eleven have teamed up for the convenience store chain’s largest-ever in-store promotion that links mobile with World Cup fever to drive sales for exclusive merchandise and brand engagements.

Share on FacebookShare on LinkedInShare on Twitter

Pepsi’s in-store displays deliver mobile offer with 48pc conversion rate

June 27, 2014

Pepsi Bottling saw a conversion rate of 48 percent on a $5-off offer for hockey tickets that was accessible when in-store shoppers scanned or tapped their smartphones against display units.

Share on FacebookShare on LinkedInShare on Twitter

Waffle House targets NASCAR fans with unique mobile loyalty app

June 26, 2014

Restaurant chain Waffle House is partnering with Smithfield and Richard Petty Motorsports on a mobile application giving fans of racing and waffles a way to earn rewards by doing what they love.

Share on FacebookShare on LinkedInShare on Twitter

El Centro nonprofit drives mobile donations via responsive design

June 24, 2014

Social services nonprofit El Centro, which serves the Hispanic community in Kansas City, KS, is betting on the mobile Web to drive donations via a new responsive design site.

Share on FacebookShare on LinkedInShare on Twitter

Walmart ramps up mobile in-store program with Stylr app acquisition

June 18, 2014

In a reflection of Walmart’s strong focus on leveraging mobile to enhance the in-store experience, the big box retailer’s @WalmartLabs has acquired location-based shopping application Stylr.

Share on FacebookShare on LinkedInShare on Twitter