Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
Mobile shopping application ShopSavvy has been revamped to put a bigger focus on product discovery to help both in-store and at-home users find new products.
Groupon reported yesterday that 45 percent of its North American transactions in March came from mobile as users increasingly look to the company for local offers when they are on the go.
With smartphone owners using their device both before and during physical retail shopping trips, mobile can be used to get customers to the store and help keep them there, according to a new report from Google.
Modell’s Sporting Goods is leveraging mobile in its stores to enable store associates to get out from behind the cash register and help customers on the floor complete a purchase.
Natural hair care products brand and retailer Carol’s Daughter has launched a mobile application to make it easier for customers to shop, get advice and interact with the brand.
Outdoor gear brand JanSport is leveraging QR codes and NFC to mobilize transit shelters around New York’s Union Square neighborhood and drive foot traffic into retailer Paragon Sports’ nearby location.
BBVA Compass Bank saw an uplift in credit card applications following the launch of a sports-themed campaign leveraging mobile and social media that encouraged users to share an image of themselves as a virtual bobblehead doll.
Mobile commerce applications are used by more British smartphone owners and for longer periods of time compared to their counterparts in the United States, France and Germany, according to a new report from Arbitron.
NEW YORK – A Walgreens executive at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that focusing on increasing mobile and tablet engagement levels helps drive the retailer’s overall digital engagement level.
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May 21, 2013