Author archive

How Greekgear drove a 33pc lift in mobile conversion

August 4, 2016

Online retailer Greekgear has seen a 33 percent increase in its mobile conversion rate and a 10 percent mobile conversion lift for pay-per-click campaigns after refocusing its Web site for smartphone users and doubling down on mobile text and display ads on Google, including using location targeting.

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Barclays expands use of voice security for phone banking convenience

August 3, 2016

Following a successful trial of voice security technology, Barclays is now rolling it out to all customers, enabling them to avoid passwords for added convenience.

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Baskin-Robbins’ triple-scoop app encompasses payments, offers, personalization

August 2, 2016

Ice cream shop chain Baskin-Robbins is borrowing from sister company Dunkin’ Donuts with a new application that loads virtual, reloadable cards for completing purchases.

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NoBull focuses on video to drive mobile conversions

August 2, 2016

Fitness footwear and apparel online retailer NoBull is kicking up its mobile video strategy as it looks to take advantage of the merging of commerce and content.

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Mobile commerce in review: Deeply integrated in-store experiences

August 1, 2016

The success of Pokemon Go has exposed the potential for retailers to gamify the in-store experience using smartphones. Watch this video for the full analysis.

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Amazon revamps in-app menu for easier access, navigation

July 29, 2016

Amazon’s menu on its iPhone application has a new design to make it easier to use, including the ability to swipe left for easy access and a new settings section where users can easily see notifications from the online retailer.

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Sears borrows from Pokemon Go for app-based in-store scavenger hunt

July 27, 2016

Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.

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Mobile commerce in review: The future gets closer

July 25, 2016

The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.

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Why September is the best month for acquiring mobile customers

July 22, 2016

Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.

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Virgin America turns seat upgrades into live auction via SeatBoost app

July 21, 2016

Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.

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