Author archive

Shoppable YouTube videos blend mobile inspiration, mcommerce for Williams-Sonoma

June 5, 2015

Williams-Sonoma, in partnership with Visa Checkout, is blending mobile video with shopping, making it easy for on-the-go consumers to purchase showcased products by clicking directly from a video.

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Has Google finally hit on a winning mobile payments strategy?

June 1, 2015

Google unleashed a series of mobile payments initiatives at its annual developer conference last week – including a hands-free payments pilot with McDonald’s and Papa John’s – as the technology giant looks to ride Apple Pay’s momentum and guarantee its own leadership role in Android-based transactions.

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Blue Star Jets promises Uber-like experience with private jet booking app

May 29, 2015

On-demand private jet charter company Blue Star Jets has launched a mobile application to offer on-the-spot bookings with access to and from any airport in the world.

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Walmart boosts omnichannel push with click-and-collect in China

May 28, 2015

Walmart is putting some muscle behind its omnichannel strategy with the launch of a Walmart To Go pilot in China, including a new mobile shopping application for groceries, mobile payments, self-pick-up and home-delivery options as well as a dedicated team in each bricks-and-mortar store responsible for app orders.

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Omni Hotels adds flexibility to mobile booking with courtesy hold

May 28, 2015

In a reflection of how mobile is increasingly being used to research travel plans in advance, Omni Hotels & Resorts claims to be the first luxury hotel brand to offer a 24-hour courtesy hold for reservations made through mobile devices.

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Dunkin’ Donuts tries to freeze out competition with Coolatta mobile game

May 27, 2015

Dunkin’ Donuts addresses consumers’ summertime infatuation with baseball, cool drinks and free stuff in a new mobile game giving residents of Massachusetts and New Hampshire a chance to win daily prizes by “scratching” off a virtual Mango Passion Fruit Coolatta drink.

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Is app-free mobile loyalty the way of the future?

May 26, 2015

Mobile loyalty applications can provide a rich user experience, but their proliferation threatens to make them as unappealing to consumers as the physical cards they seek to replace, causing some marketers to explore alternatives such as wallet-based programs, which have a more limited set of benefits.

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Home Depot’s mobile checkout drives customer satisfaction during busy periods

May 21, 2015

Not only is Home Depot experiencing strong in-store traffic and sales so far this year, the chain’s customer service scores are also on the rise, a positive trend attributed, in part, to the use of in-store mobile devices by store associates.

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Can Google change mobile shopping behavior with a buy button?

May 19, 2015

In potentially significant news for mcommerce and Google, the search giant is reportedly preparing to add buy buttons to sponsored search results on smartphones, a move that could create a new mobile shopping experience while helping drive up cost-per-click rates.

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Lilly Pulitzer’s in-store experience blooms with mobile-enabled omnichannel push

May 18, 2015

Apparel brand and retailer Lilly Pulitzer is equipping store associates with tablets as part of a new push to improve the in-store experience and offer omnichannel capabilities, including mobile payments, with a goal of providing a customized shopping experience.

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