Author archive

Dick’s Sporting Goods scores mobile in-store goal with app update

July 1, 2016

Dick’s Sporting Goods is the latest bricks-and-mortar retailer to double down on integrating the mobile experience with its stores via an application update that introduces a new Stores section and an in-store mode pilot in select locations.

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Facebook, PayPal put bigger focus on mobile donations

July 1, 2016

Nonprofits’ mobile giving programs could get a boost as both Facebook and PayPal roll out new programs that make it easier for on-the-go millennials to donate to a charity.

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Shoppers prefer retailers’ payment apps to Apple Pay, Android Pay: report

June 30, 2016

Consumers are embracing mobile payment applications, with more than 25 percent of smartphone owners in the United States using these platforms at least once a month, according to new research from Parks Associates.

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American Eagle Outfitters focuses on image recognition in search bar

June 29, 2016

American Eagle Outfitters is the latest retailer to adopt image recognition technology and showcase it prominently in its application’s search bar to better meet the needs of younger shoppers.

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Mobile Minutes: Clinton’s technology agenda; China scrutinizes mobile; Line’s growth plan; smartphone media boom

June 29, 2016

Today in mobile marketing – Clinton rolls out wide-ranging technology agenda; China orders mobile app stores, providers to monitor users; Line, biggest tech IPO of the year, struggles to show its growth plan can work; Americans are watching less traditional TV as smartphone media usage booms.

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Macy’s adds in-store mode to app, solidifying hyperlocal strategy

June 28, 2016

In a significant enhancement to Macy’s smartphone application, it now boasts an in-store mode, creating a destination for on-premise shoppers and playing catch up with retailers such as Walmart.

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Mobile commerce in review: Keeping it simple

June 27, 2016

Merchants who get bogged down by mobile’s complexity are hurting conversions. Watch this video for the full analysis.

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Amazon makes it harder for retailers to ride Prime Day’s coattails

June 24, 2016

Amazon will once again unleash a barrage of eye-popping deals in July for its second annual Prime Day promotion and savvy retailers are preparing now for an expected surge in traffic even as the ecommerce giant takes steps to prevent competitors from riding on its coattails.

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Banana Republic Factory pilots mobile loyalty, chat to enhance in-store shopping

June 23, 2016

Banana Republic Factory is testing a mobile rewards program called Perks! at 40 stores to enhance the in-store shopping experience by engaging with customers via digital loyalty, chat and AI.

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MasterCard backs mobile startups tackling security, conversational commerce, money management

June 22, 2016

Six out of seven companies selected for MasterCard’s 2016 startup support program are in the mobile space, with the key areas of focus including cyber security, conversational commerce and personal money management.

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