Groupon’s fortunes grow on basis of strong mobile positioning
June 18, 2013Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
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Quiznos enhances geotargeting with behavioral data to drive coupon redemptions
June 18, 2013Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Charles Schwab significantly increases tablet ad budget to drive investments
June 17, 2013Brokerage firm Charles Schwab is significantly increasing its investment in tablet advertising with a new campaign that aims to drive awareness for its financial consulting services.
82pc of ecommerce merchants not tracking mobile sales: report
June 14, 2013Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
American Express’ Serve gets responsive Web treatment as mobile’s importance grows
June 13, 2013In a reflection of the critical role that mobile plays for its digital prepaid card Serve, American Express is taking a mobile-first approach on a new responsive Web design strategy for the service.
Fruth Pharmacy enhances customer experience via mobile prescription refills
June 13, 2013Fruth Pharmacy has launched a mobile application that makes it easy for customers to refill prescriptions no matter where they are.
Boy Scouts embrace mobile POS to drive fundraising efforts
June 12, 2013The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.
Closing the impression-to-redemption loop – Mobile Marketer
June 12, 2013Mobile Marketer today – Closing the impression-to-redemption loop; Oreo mobile ad units drive double the interaction rate compared to banners.
QR code-enabled virtual stores support merchants’ mobile shopping strategies
June 11, 2013Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
Amazon expands mobile grocery ordering program to Los Angeles
June 11, 2013Amazon has expanded its online grocery service AmazonFresh into Los Angeles to further its mobile expansion.
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