Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.
Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.
Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.
Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behavior and become a leader in omnnichannel retailing, according to a new report from Interbrand.
With no clear leader in mobile payments, a rapidly growing number of merchants are planning branded payment apps threatening to cause consumer fatigue and a shakeout.
Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.
Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.
A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.
Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.
Online travel agency Travel Trolley has launched a fully bookable mobile site enabling on-the-go travelers to search and compare prices as well as book and pay for flights directly from their smartphones.