Author archive

Home Depot’s Project Color app paints best-in-class omnichannel experience

July 29, 2015

A new mobile application from The Home Depot helps paint shoppers find the right shade and is the focal point of an effort to create a best-in-class omnichannel experience the chain says is an improvement on similar offerings from other marketers.

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Wearables to account for 20pc of mobile proximity payments by 2020: report

July 28, 2015

Payment transaction volume on wearables will reach $501 billion by 2020, growing at a compound annual growth rate of 177 percent and representing 20 percent of total mobile proximity transaction volume, according to a new report from Tractica.

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Suja Juice turns Instagram into top referral site for mobile sales

July 28, 2015

Organic beverage brand Suja Juice recently turned Instagram into an effective digital storefront by combining inspirational content with a buying mechanism, resulting in the social network becoming the top mobile referral site for mobile sales.

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Why Starbucks thinks retailers will want to become its partners on mobile

July 27, 2015

Starbucks said last week that regional and national retailers could become key marketing partners as the coffeehouse chain provides more clarity on its mobile ambitions, from using My Starbucks Rewards as a currency to scaling its ordering and delivery platform.

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Frank & Oak drives app engagement, sales with targeted push notifications

July 27, 2015

In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to drive sales and sign-ups more consistently throughout the month.

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Chipotle says mobile payments, not loyalty, will drive customer insights

July 24, 2015

While a number of food and beverage chains have embraced mobile loyalty, a Chipotle executive said this week that the company will buck the trend and lean on mobile payments – not loyalty – as a way to gather meaningful insights about its customers.

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Apple Store’s mobile traffic equals desktop for the first time

July 23, 2015

The Apple Store saw mobile traffic to its online stores during the company’s fiscal third quarter equal desktop traffic for the first time, driven by interest in the Apple Watch.

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Kohl’s integrates shopping cart across devices to minimize abandonment

July 23, 2015

Kohl’s newly updated iPhone application enables users to view items in the shopping cart that were previously added from desktop or a tablet, potentially diminishing the shopping cart abandonment rate during the upcoming holiday season when mcommerce is expected to spike.

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Retailers opt for simple implementation over truly customized mobile Web experiences: report

July 22, 2015

A recent audit of 500 leading mobile retail sites by Pure Oxygen Labs shows a significant jump in the number of sites using responsive design, surpassing the prevalence of dynamic serving – which many agree provides the better mobile experience.

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7-Eleven extends mobile utility to payments for everyday purchases

July 20, 2015

Convenience store chain 7-Eleven continues to build its prowess at leveraging mobile to simplify everyday purchases through a new partnership with the Pi mobile wallet application in Taiwan.

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