Sears is combining two big mobile trends – real-world scavenger hunts and in-store activations – in the new Find Max game, enabling shoppers to search for clues and unlock prizes using the retailer’s shopping application.
The march towards a future where mobile and digital influence almost all transactions picked up speed last week. Watch this video for the full analysis.
Retailers looking for an upper hand on mobile this holiday season may want to boost their efforts to drive installs in September, when acquisition costs are at their lowest while install-to-purchase rates are still high, according to a new report from Liftoff.
Virgin America is maximizing ancillary revenue while providing positive brand experiences with live bidding for seat upgrades via the SeatBoost application.
Seeing a positive post or product review on social media impacts the decision to buy for more than three times as many people compared to those seeing a television ad, according to a new report from Influence Central.
Merchants should follow Amazon’s lead and build promotional events around their applications and loyalty programs. Watch this video for the full analysis.
For stores where Target is running Google local inventory ads for patio furniture so mobile users can see what is available nearby, patio revenues are significantly outpacing locations that do not have the ads.
On Amazon Prime Day this year, the ecommerce retailer’s mobile application drove twice as many orders from Prime members as last year and saw more than one million customers use the app for the first time, underscoring the synergy between apps, loyalty and promotions.
BillHero’s new Facebook Messenger chatbot gives users an easy, secure way to pay bills without having to leave the social media platform.
As leading banks, card networks and technologies angle for mobile payments might, Walmart Pay puts itself in play with the completion of its national rollout. Watch this video for the full analysis.