Author archive

Citi addresses demands for easier mobile access with redesigned app

July 2, 2015

Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.

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Traditional retailers crush ecommerce giants in omnichannel shopping

July 1, 2015

Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.

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Barclays forgoes Apple Pay while boosting wearables-based contactless payments

June 30, 2015

As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.

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Rue La La sees increased smartphone app engagement with Apple Watch

June 29, 2015

While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.

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American Eagle Outfitters addresses on-demand mindset with in-app reservations

June 26, 2015

Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.

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Home Depot’s visual search beta highlights technology’s appeal beyond apparel

June 25, 2015

Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.

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Walmart tests Apple Watch app, suggesting broad market appeal

June 22, 2015

Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.

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Domino’s adds text to growing roster of mobile ordering capabilities

June 17, 2015

Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.

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Macy’s boosts promotional strategy on mobile with wallet enhancement

June 16, 2015

In reflection of how valuable mobile wallet users are, Macy’s is enhancing its own wallet, which was introduced last year, so as to better guarantee its place on shoppers’ smartphones in an increasingly crowded space.

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Walgreens prescribes telehealth expansion to additional platforms, geographies

June 11, 2015

Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.

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