Biometrics is a growing field these days, especially since Apple introduced Touch ID, and while early payments risks associated with multiple enrollments are causing some concern, the benefits far outweigh the pitfalls, according to Kimberly Little Sutherland, senior director for identity management at LexisNexis Risk Solutions.
With the use of beacons by retailers and brands to engage mobile shoppers reaching unprecedented levels this holiday season, a new report out today from inMarket forecasts that proximity marketing will impact $7.5 billion in spending by millennials during this period.
Online retailer Overstock.com is focused on both product and experience to drive mobile engagement and conversions this holiday season, including push notification exclusives, a daily coupon lottery and one-step purchasing.
Mcommerce Web sites have hit their stride, with leaders such as American Eagle Outfitters, Coach and QVC leading the way in taking a holistic approach while effectively layering in tactics for driving conversions, according to a new report from the e-tailing group.
Walmart and Target are doubling down on online/offline delivery and pickup services this holiday season as they compete for the business of busy, mobile-savvy shoppers, but more work is needed to fully meet omnichannel expectations.
BBVA Compass is leveraging interactive application notifications to enable instant rewards for credit card customers using its mobile wallet, which has more than 1 million downloads.
Mobile ticketing for public transportation continues to gain steam, with New Orleans having recently launched a citywide program and Chicago dipping its toes in the water by letting commuter rail riders use tickets on their smartphones.
Gift-buyers hunting for the best deals Thanksgiving weekend are increasingly relying on their mobile phones to provide assistance in a number of ways, a fact Walmart has clearly caught onto.
With no one company currently dominating person-to-person payments on mobile, Apple is reportedly hoping to extract the significant value that exists in this area for the right player.
Target mashes up mobile, social media, user-generated content and data analytics in two new innovations designed to elevate inspirational discovery on Target.com and Target Awesome Shop.