Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.
Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.
The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.
Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.
Rite Aid has switched course on mobile payments and will now accept a variety of options, including Apple Pay, after previously holding out in order to support MCX, a consortium of retailers, including the drugstore chain, developing their own payments program.
Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.
Chili’s is blaming the transition to a new mobile loyalty program for disappointing sales during its more recent financial quarter while still calling the launch a success, underscoring both the challenges and opportunities with mobile loyalty.
While 47 percent of retailers increased their mobile marketing budgets this year, 73 percent still do not offer mobile access to their loyalty programs, according to a new report from Boston Retail Partners.
Wendy’s sees an opportunity to add personalized offers and national coupons to its mobile ordering and payments experience, underscoring the growing convergence between leveraging mobile to build customer loyalty and drive added convenience.
Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.