Retailer Lighting New York switched on mobile search results by shifting its focus from conversions to research.
We saw last week how print’s role for retailers is shrinking. What’s taking its place? Mobile, as this is where consumers’ eyeballs are increasingly focused. Watch this video for the full analysis.
Walmart is reportedly discontinuing price matching from a printed circular in 500 stores, but the retailer will continue to offer customers at these stores an in-application equivalent, an approach that could accelerate as more retailers recognize the benefits.
Pizza Hut in Asia plans to begin piloting a new in-store experience later this year that links a humanoid robot to MasterCard’s MasterPass digital wallet via a smartphone, enabling customers to place and pay for orders.
While the five largest banks in the United States continue to race forward in mobile banking, including all offering pre-login account balance information, Bank of America has pulled far ahead in product research and cross-selling on mobile, according to a new report from Forrester Research.
PayPal has grown since being spun off from eBay and continues to push ahead in mobile, but whether or not this is enough to remain competitive with Apple Pay and others is still unclear.
With nearly 66 percent of consumers conducting tasks on their smartphones while dining out and with mobile bookings expected to surge by 20 percent this summer, marketers need to look beyond simply having a mobile presence to leveraging data, personalization and partnerships so they can add value on mobile. Watch this video for the full analysis.
Mobile Minutes: Facebook trips Cheetah Mobile; Apple woos India; Samsung and Alipay; YouTube hurts music revenueMay 23, 2016
Today in mobile marketing – Facebook tweaks algorithm, tripping Cheetah Mobile; Apple woos India to spur weakening iPhone sales; Samsung to partner with Alibaba affiliate on mobile payments in China; YouTube blamed for fall in music revenues as vinyl sales outperform video streaming.
Security First Insurance increased online payments by 140 percent with a new application that includes contextually relevant hurricane tools and also delivered a 35 percent increase in lead generation.
MCX, the mobile payments platform backed by a consortium of big-name retailers, is reportedly putting a national rollout on hold, but it has likely missed the window of opportunity entirely.