While retailers are ramping up their Facebook and Twitter campaigns for the 2014 holiday season, when it comes to reaching the increasingly important mobile shopper, they would do well to not overlook social media sites such as Tumblr, Wanelo and We Heart It.
Not only did the volume of mobile bookings grew 20 percent in the first half of 2014 for online travel sites, but the average booking value was 21 percent higher on mobile for air and 13 percent higher for car rentals compared to desktop, according to a new report from Criteo.
The excitement around Apple Pay is helping to shine a new light on NFC-enabled mobile payments solution Softcard – previously known as Isis – which had been languishing, as evidenced by a new deal to support mobile payments and loyalty at Subway.
Macy’s is the latest retailer to fire back at Amazon with its own image recognition mobile application designed to simplify searching for items on its ecommerce site by submitting a photo of an item from daily life.
While big retailers such as Walmart and Best Buy are eschewing Apple’s new digital wallet in order to support retailer-driven alternative MCX, ultimately the winning vote will be cast by consumers, where Apple has the advantage.
Catalina has reached an agreement to acquire digital couponing company Cellfire, in a reflection of how quickly load-to-card offers have grown.
Coca-Cola’s Minute Maid and Heinz Co.’s Smart Ones are among a growing number of marketers updating their receipt-based promotions using mobile technology for a more seamless customer experience.
Mobile Marketing Summit New York Sept. 10: Lord & Taylor, NYT, Zappos, Beyond the Rack, GameStop, TwitterAugust 29, 2014
Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Lord & Taylor, Twitter, Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, DigitasLBi, Bottle Rocket and LivingSocial.
In the latest example of how social commerce is quickly gaining steam, Target and Nordstrom are betting the enthusiasm of Instagram users will translate to sales by making it easy to purchase products on display on the retailers’ social network profiles.
More than 40 local merchants near the popular Union Square area in New York, including TGI Fridays and Brother Jimmy’s, are participating in a new coalition that is leveraging the power of mobile technology to increase traffic, sales and loyalty.