Author archive

Target’s Cartwheel drives 10pc more offer downloads via personalization

August 24, 2015

Target recently introduced personalized recommendations to Cartwheel, resulting in a more-than 10-percent increase in the number of offers downloaded per user.

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Walgreens’ new app anticipates users’ needs with intelligent messaging

August 21, 2015

Walgreens anticipates customers’ needs in the first redesign of its mobile application in several years, using widgets to bring forward contextual, timely messages on the home screen so users can get in and out as quickly as possible.

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Macy’s tests mobilized fitting rooms as in-store transformation continues

August 20, 2015

The fitting room is shaping up as the next frontier in the mobile transformation of in-store experiences, with Macy’s currently testing a program in one store and other retailers exploring similar strategies.

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Kohl’s in-app wallet drives 30pc of mobile traffic

August 17, 2015

Kohl’s is bullish on mobile’s role for the upcoming holiday season, with 30 percent of its mobile traffic being driven by a new wallet feature in its application and plans to bring a new click-and-collect service to mobile.

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Apple Pay momentum builds as holdout Rite Aid jumps in

August 12, 2015

Rite Aid has switched course on mobile payments and will now accept a variety of options, including Apple Pay, after previously holding out in order to support MCX, a consortium of retailers, including the drugstore chain, developing their own payments program.

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Retailers adapt social media for real-world, in-store sales impact

August 10, 2015

Big retailers such as Nordstrom, Victoria’s Secret and Lowe’s are increasingly bringing physical manifestations of social media into their stores to excite mobile-savvy shoppers and drive sales.

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Chili’s takes early stumble in transition to mobile loyalty

August 10, 2015

Chili’s is blaming the transition to a new mobile loyalty program for disappointing sales during its more recent financial quarter while still calling the launch a success, underscoring both the challenges and opportunities with mobile loyalty.

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73pc of retailers do not offer mobile access to loyalty: report

August 7, 2015

While 47 percent of retailers increased their mobile marketing budgets this year, 73 percent still do not offer mobile access to their loyalty programs, according to a new report from Boston Retail Partners.

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Wendy’s sees opportunity for personalized, national offers with mobile ordering

August 7, 2015

Wendy’s sees an opportunity to add personalized offers and national coupons to its mobile ordering and payments experience, underscoring the growing convergence between leveraging mobile to build customer loyalty and drive added convenience.

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Target innovates in-store beacon marketing with newsfeed-like content stream

August 6, 2015

Target jumps to the head of the class for in-store beacon marketing with a new program arriving this week in 50 stores that leverages the retailer’s application to alert shoppers to hyperlocal content accessible via a newsfeed-like stream.

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