Hooters’ promotion encouraging consumers to play hooky and watch the college basketball tournament games at a nearby outpost includes for the first time a way to redeem offers from a mobile device.
McDonald’s chalked up a 65 percent offer redemption rate through mobile devices during a seven-week campaign that ran this winter in Switzerland.
Mobile is a key part of the feature set and marketing behind the new American Express EveryDay Credit Card, which is targeted at on-the-go moms who depend on their smartphones to help manage their busy lifestyles.
With mobile ordering for take-out food growing quickly, competition in the space is heating up as GrubHub Seamless files for an initial public offering while Foodler strengthens its loyalty positioning via a new integration with mobile rewards and payments platform LevelUp.
Following efforts to build a database of mobile opt-in users it can send offers to, hardware store chain Ace Hardware has been actively remarketing to the list, helping it determine that the lifetime value of these customers is $183.60.
When it comes to the purpose of their mobile strategies, 49 percent of retailers pinpoint driving sales to the store as a priority compared to only 41 percent who said providing a new selling channel is the purpose, according to a new report from RSR Research.
Convenience store chain 7-Eleven is putting an extensive push behind getting mobile coupons into consumers’ hands to drive trial for the new Diet Coke Cherry flavored Slurpee.
SpartanNash, which operates 88 pharmacies in the upper Midwest, will launch a mobile pharmacy application this summer, enabling customers to refill prescriptions, receive pickup and dosage reminders and manage accounts for their families.
Dunkin’ Donuts is using a mobile offer for free coffee to help make customers aware of the location services inside its application and to support its sponsorship of basketball team Orlando Magic.
Staples is testing an SMS program to see how customers respond when they receive offers on their phones as part of a broader strategy to cater to mobile shoppers both in-store and online.