Amazon’s Zappos is reaching fitness fans directly through their workouts with a new integration in the MapMyFitness mobile application enabling users to track mileage for their shoes and make purchases.
Dunkin’ Donuts celebrated the two-year anniversary of its mobile application recently with a two-day sweepstakes that was promoted on Twitter.
Full-service restaurant chain Shari’s Café & Pies has launched a mobile rewards program to support a strategic shift from a focus on coupons to building loyalty.
Mobile Marketer today – 4 ways to avoid the risks of responsive design; Furniture retailers shrug off geofencing, prefer mobile Web over apps.
Most marketers are not ready today to deliver the kind of real-time contextualization necessary for beacon engagements that customers will find valuable, according to a recent brief from Forrester Research.
The addition of Walmart’s Savings Catcher feature to its mobile application earlier this week pushed the app to the top of the Lifestyle category on the Apple App Store for the first time.
While Barnes & Noble is partnering with Google for same-day book deliveries, independent bookstores are helping pilot a program bundling purchases of physical books with the same title in ebook format, as consumers embrace both mobile and print formats for reading.
While mobile-only shoppers make up only a small percentage of consumers, retailers would still be wise to understand their needs because not only are they growing but they can provide important insight into how multichannel shoppers’ needs are evolving.
Groupon, still struggling to redefine itself as more than a daily deals engine, is kicking off a new Snapchat partnership with a time-sensitive first-come, first-serve deal for a concert experience.
Mobile is a key focus of Walmart.com’s latest significant overhaul, which caters to the needs of the on-the-go shopper with more personalized product recommendations, an easier transition from digital to bricks-and-mortar and a three-step, single-page checkout process.