Author archive

Walmart plays catch-up in mobile pharmacy with new app features

April 15, 2014

Mobile is the latest weapon in Walmart’s arsenal as it continues to build a pharmacy business and compete with leading drugstore chains.

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Kohl’s teases new Peter Som line via shoppable social video

April 14, 2014

Kohl’s is making shoppable social video on Google+ and YouTube a key part of its strategy to introduce a new limited-edition line of clothing from design Peter Som.

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Total Gym drives conversions by tailoring on-site chat for mobile

April 11, 2014

Online retailer and infomercial brand Total Gym Fitness is seeing higher conversions from mobile browsers who interact with brand representatives via chat on its mobile site.

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Mobile helps Macy’s increase brand value more than 300pc

April 10, 2014

Macy’s increased its brand value by 383 percent in the past year in part by how quickly it has responded to shoppers’ new digital behavior and become a leader in omnnichannel retailing, according to a new report from Interbrand.

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Payment apps headed toward shakeout as merchant offerings multiply

April 9, 2014

With no clear leader in mobile payments, a rapidly growing number of merchants are planning branded payment apps threatening to cause consumer fatigue and a shakeout.

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Denny’s app drops geo-targeting in favor of customization, gaming

April 8, 2014

Denny’s recent application update pivots the brand away from a previous geo-targeted approach with a bigger focus on personalization and gaming to drive user engagement and value.

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Subway takes bigger bite of mobile ordering with New York expansion

April 7, 2014

Subway joins the quickly blossoming list of quick-service restaurants making a bigger push into mobile by enabling customers to place orders via an application on their smartphones.

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Ace Hardware finds high-value mobile offers are most popular

April 7, 2014

A group of independently owned Ace Hardware stores saw an overall redemption rate of 14.45 percent for mobile promotions sent during the third and fourth quarters of 2013.

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Kangaroo Express kicks annual promotion into high gear via mobile app

April 3, 2014

Convenience store chain Kangaroo Express is kicking its fourth annual Roo Cup promotion into high gear via mobile, enabling consumers to reserve a refillable beverage cup, receive special offers and enter to win prizes from their phones.

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Travel Trolley crafts mobile site to reach prospective customers

April 2, 2014

Online travel agency Travel Trolley has launched a fully bookable mobile site enabling on-the-go travelers to search and compare prices as well as book and pay for flights directly from their smartphones.

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