Google is digging for mobile gold with a series of enhancements for Google Wallet that put the mobile payments solution into more direct competition with PayPal and Apple, but do not address its limited availability.
Financial services provider Fidelity Investments is making it easier for employees to access benefits and retirement savings plans managed by the company via a new smartphone application.
PayPal is offering to waive processing fees and provide free marketing to merchants as it looks to play a bigger role in how mobile and digital technology are transforming in-store purchasing. Competitors Square and Groupon are also making similar plays to win over merchants.
Realtor.com is ramping up its mobile strategy with a new application focused on rental properties for on-the-go access.
Outdoor gear and apparel retailer Moosejaw Mountaineering is seeing up to 70 percent of in-store transactions taking place via iPod touch devices used by store associates to interact with customers in the aisle.
In a sign of the growing role that mobile plays in the in-store shopping experience, more than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smartphone.
With Google Wallet’s head having recently left the company and speculation rampant that a rumored plastic Google Wallet card has been canceled, new questions are arising about just how well the search giant’s foray into mobile payments is faring.
Visa is leveraging location-based mobile offers as it looks to expand its platform and take on the competition in this space, including foursquare and Groupon.
Mobile commerce is growing, with 68 percent of smartphone and tablet owners having attempted to make purchases on their devices. However, problems during the payment process have forced 66 percent to abandon their transactions, according to a new report from Jumio.
Mobile shopping application ShopSavvy has been revamped to put a bigger focus on product discovery to help both in-store and at-home users find new products.
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May 20, 2013