Citi’s brand-new iPhone application takes a significant step forward in further streamlining mobile banking with the integration of Touch ID and Apple Watch.
Ecommerce retailers such as Amazon and eBay are doubling down on mobile-driven omnichannel shopping experiences, but struggle to deliver the same level of convenience that traditional retailers can harness and which smartphone-equipped shoppers are demanding.
As Apple Pay gears up to launch in Britain in July, Barclays Bank – one of the region’s major financial institutions – remains an important holdout while ramping up its own wearables-based contactless payments strategy.
While it is still early days for Apple Watch applications, flash sales retailer Rue La La reports increased engagement with its smartphone app as a result of the watch, promising news for the numerous merchants who quickly jumped onboard with smartwatch offerings.
Users of American Eagle Outfitters’ application are getting first crack at trying a new service enabling items to be reserved online and then tried on in-store, reflecting the growth in mobile-enabled omnichannel shopping experiences.
Home Depot’s iPhone application recently began offering visual search in beta, reflecting how the omnichannel strategy continues to grow and is starting to expand beyond its initial use by apparel retailers into other categories.
Mass merchant giant Walmart has introduced an Apple Watch application, suggesting that the device could have a broad market appeal while cementing the retailer’s role as a leader in mobile retail.
Domino’s is expanding its text marketing program with the addition of ordering capabilities, making SMS the latest in a growing list of new ordering platforms that are driving incremental sales for the chain.
In reflection of how valuable mobile wallet users are, Macy’s is enhancing its own wallet, which was introduced last year, so as to better guarantee its place on shoppers’ smartphones in an increasingly crowded space.
Walgreens is expanding a telehealth pilot that launched late last year on smartphones, bringing it to additional locations as well as adding desktop and tablet functionality.