One of the key mobile insights that has emerged for Walmart in the wake of the Thanksgiving holiday weekend is the significant role mobile is playing for in-store shoppers, who used their smartphones to browse special offers and shop online from the retailer.
American Eagle’s mobile application was named the leader among fashion retailers in a new report from Plastic Mobile based on how it incentivizes users with mobile-exclusive promotions, features and push notifications.
Tablet users accessing both Best Buy and Sony Style’s Web sites experienced high error rates on Cyber Monday because pages were not optimized for tablets, according to new data from Keynote.
Mobile sales reached 26 percent of online sales on Thanksgiving Day – the highest percentage for the weekend and Cyber Monday – making it one of the big mobile success stories so far this holiday season. Another win is paid search, with the percentage of clicks coming from mobile devices rushing past last year’s numbers to top out at 44 percent.
With a growing number of customers opening email from smartphones, specialty retail chain Ashley Stewart is making email coupons easier to save and redeem by integrating them with Passbook, Google Wallet and the SnipSnap mobile application.
EBay wants to scale up its Connected Glass program at the national and even international level, enabling consumers around the world to touch a glass window and shop products, with purchases completed from a mobile phone.
Coffeehouse chain Caribou Coffee is one of a still small but growing number of merchants to recognize the power of mobile to reinvigorate their gift card strategy by making them easier to purchase, send and redeem.
Digital catalog aggregator Catalog Spree recently tested URL links in emails that drove users online against links that dropped consumers directly into its mobile application, with the app links delivering a 6X increase in mobile engagement.
While many retailers have a mobile application at this point, few provide enough value to keep shoppers coming back. Some retailers are integrating apps with their loyalty programs to enhance relevancy, others are shifting focus to the mobile Web.
Sears and Kmart are leveraging mobile to give members of the Shop Your Way loyalty program early, online access to Black Friday specials days before in-store shoppers.