Groupon’s fortunes are improving thanks almost exclusively to the daily deal site’s increasingly strong performance in mobile.
Quiznos is leveraging historical location data to deliver mobile ads with an offer to users who are likely to purchase a sandwich for lunch.
Brokerage firm Charles Schwab is significantly increasing its investment in tablet advertising with a new campaign that aims to drive awareness for its financial consulting services.
Ecommerce merchants have been slow to adapt to the growth in mobile, with 82 percent not knowing whether a purchase on their Web site comes from a mobile device or a PC, according to a new report from TransFirst and ControlScan.
In a reflection of the critical role that mobile plays for its digital prepaid card Serve, American Express is taking a mobile-first approach on a new responsive Web design strategy for the service.
Fruth Pharmacy has launched a mobile application that makes it easy for customers to refill prescriptions no matter where they are.
The Boy Scouts are going mobile, with scouts using a small accessory that plugs into a smartphone to process credit card payments for purchases of Camp Masters Popcorn.
Mobile Marketer today – Closing the impression-to-redemption loop; Oreo mobile ad units drive double the interaction rate compared to banners.
Retailers such as Walmart and Peapod continue to embrace QR codes to support virtual stores that highlight how easy it is for on-the-go consumers to purchase everyday items via their smartphones.
Amazon has expanded its online grocery service AmazonFresh into Los Angeles to further its mobile expansion.