Author archive

Use of mobile doubles for researching and completing online purchases: report

October 21, 2014

In the past year, Internet shopping via a PC or laptop dropped from 78 percent to 63 percent, while the use of smartphones doubled from 8 percent to 15 percent and tablets from 5 percent to 10 percent, according to a new report from GfK.

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EBay’s mobile dominance at risk as growth fails to keep up

October 17, 2014

EBay needs to start adding more mobile customers if it is to keep up with mobile growth worldwide and hold onto its leadership role in the space.

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Walmart to boost mobile prowess as digital investment grows

October 16, 2014

Walmart’s intention to step up investment in digital and ecommerce initiatives is likely to include a heavy dose of mobile as the retailer builds on recent successes such as Savings Catcher and looks for new ways to transform the shopping experience for smartphone users.

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Twitter may have advantage over Facebook in mobile payments

October 15, 2014

The role of social media giants Twitter and Facebook in mobile payments is expanding even as Apple Pay’s launch looms.

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Smartwatch payments challenged by lack of consumer interest: report

October 14, 2014

While smartwatches are expected to give mobile payments a much-needed boost, a new report suggests that consumers are not exactly clamoring to pay for purchases using one of these devices.

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Mobile blurs distinction between customer acquisition, experience: BloomReach

October 10, 2014

LITCHFIELD PARK, AZ – A BloomReach executive at the Mobile Shopping Summit 2014 said that retailers should build more unified offerings to take advantage of how mobile is blurring the distinction between customer acquisition and customer experiences.

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Bloomingdale’s exec: Beacons need value-driven campaigns, consistent experiences

October 8, 2014

LITCHFIELD PARK, AZ – A Bloomingdale’s executive at the Mobile Shopping Summit 2014 said that beacon strategies require campaigns and education so that consumers know what to expect when they engage with the in-store technology.

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Pizza Hut exec: Apple Pay’s initial impact could be limited

October 7, 2014

LITCHFIELD PARK, AZ – Executives from several merchants at the Mobile Shopping Summit 2014 are split on Apple Pay’s near-term potential, citing both significant opportunities as well as challenges faced by the new payments scheme.

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Marriott seeks mobile contextual moments that matter

October 7, 2014

LITCHFIELD PARK, AZ – A Marriott International executive at the Mobile Shopping Summit 2014 said that figuring out what are the right contextual moments on mobile to engage with customers is a big lesson that needs to learned.

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Groupon launches standalone app for receipts-based offers

October 3, 2014

Groupon has launched its first standalone mobile application, Snap by Groupon, giving users a way to earn cash back for grocery purchases by snapping a picture of their receipt.

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