Author archive

Amazon, First Data enter quickly expanding mobile gift cards space

July 31, 2014

The gift card portion of mobile wallets is growing quickly, with both Amazon and payment processor First Data entering the market, following closely on the heels of Google Wallet.

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US Bank tests iPad app for credit card applicant acquisitions

July 30, 2014

U.S. Bank is testing a new mobile application in partnership with the Minnesota Twins that leverages the camera on an iPad to speed up credit card applications for baseball game attendees.

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Lord & Taylor unites beacons, popular apps and brands for in-store appeal

July 29, 2014

Lord & Taylor is partnering with brands such as Michael Kors and Alex and Ani to deliver content and offers to in-store shoppers via iBeacon technology on their smartphones when they are nearby different departments.

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Starbucks and Apple: Mobile payments’ sleeping giants?

July 28, 2014

With Starbucks looking to bring its mobile payments platform to other retailers and the rumor mill around an Apple mobile payments solution kicking into high gear again, the mobile payments wars may just be beginning.

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Visa bolsters tokenization to calm security concerns around mobile payments

July 25, 2014

With recent surveys showing that security concerns are one of the biggest holdups in mobile payments adoption, Visa is hoping a soon-to-be released tokenization service will resonate with both consumers and merchants.

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Mobile Marketing Summit New York Sept. 10: NYT, Amazon’s Zappos, Beyond the Rack, GameStop, Bloomberg, Pandora

July 25, 2014

Registration is open for the fifth annual Mobile Marketing Summit: Holiday Focus 2014 New York conference Wednesday, Sept. 10 featuring speakers from Amazon’s Zappos, Beyond the Rack, GameStop, New York Times, Bloomberg, Pandora, DigitasLBi and LivingSocial. Must-attend New York event for brands, marketers, retailers, agencies and publishers.

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Apple Passbook used more frequently than other digital wallets: report

July 23, 2014

New research being released today reveals that, among digital wallet users, Apple’s Passbook is used more frequently than PayPal or Google Wallet, pointing to the significant potential a more complete wallet offering from Apple would have.

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EBay, Fandango leverage Amazon Fire phone’s features to streamline shopping

July 23, 2014

EBay and Fandango, among the first merchants to build apps for Amazon’s Fire smartphone, are using the phone’s unique features to eliminate the number of taps and swipes between search, browse and purchase for a more streamlined shopping experience.

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Target fires back at Amazon with its own image recognition app

July 22, 2014

Target is answering Amazon’s image recognition application with its own offering, hoping to take back control of showrooming activity while providing shoppers with the kind of mobile-enabled omnichannel shopping experiences they want.

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Azek builds 3D iPad app for immersive decking shopping

July 22, 2014

Decking 
building manufacturer Azek has launched an augmented reality iPad application for an immersive 3D experience to help consumers bring their ideas to life before making a purchase.

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