Author archive

Target meets last-minute shoppers’ needs via mobile services, offers

December 18, 2014

During the final week of the holiday shopping season, Target is ramping up efforts to bring added convenience to last-minute shoppers via a variety of mobile services, including special offers, store pickup and gift cards.

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Etsy links online marketplace to social commerce

December 18, 2014

In a reflection of the growth in social commerce, retailers on Etsy can now sell their products in-stream on Facebook, Twitter, Pinterest and Tumblr.

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Apple Pay’s growth increases pressure on retailers to jump on board

December 17, 2014

Apple Pay continues to add more partners, including a number of new banks, which will drive perceived value for consumers and encourage more banks as well as retailers to jump on board.

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John Frieda triggers mobile experience with sound waves in mass merchant

December 15, 2014

John Frieda Hair Care is testing a mobile application that simulates a personal hair consultation for in-store shoppers and delivers a coupon by interacting with sound waves at bricks-and-mortar store locations.

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Priceline.com’s Express Deals integrates Apple Pay for even faster reservations

December 15, 2014

Priceline.com has integrated Apple Pay into its mobile application to streamline the reservation process for Express Deals, making it the first major online travel agency to adopt the new payment method, according to the company.

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Line crosses into real-world retail with NY pop-up store

December 12, 2014

Popular social messaging application Line has opened its first pop-up store in North America, bringing a selection of products based on characters that appear in the app and mobile-driven promotions to shoppers visiting New York’s Times Square.

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Miller Lite taps mobile to horn in on beer home deliveries

December 9, 2014

In a reflection of how mobile is driving the on-demand economy and disrupting traditional business models, Miller Lite is piloting the use of Promoted Tweets during football games to enable beer home deliveries.

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32pc say mobile emails are too small to interact with: report

December 9, 2014

Retailers continue to struggle to adjust to the growing use of smartphones for reading emails as evidenced by 32 percent of recipients who say the messages are too small to interact with on mobile, according to a new report that is being released tomorrow.

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Can in-store mobile save the day as retail foot traffic plummets?

December 8, 2014

With foot traffic to bricks-and-mortar retail locations dropping 11.4 percent in November, retailers are increasingly looking for ways to harness mobile to drive convenience and value for those shoppers who are showing up.

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Retailers fail at driving awareness of mobile payments: report

December 4, 2014

While adoption is growing of mobile payments applications, their impact is minimal so far this holiday season, in part because merchants are not making shoppers aware of the options that are available, according to a new report from Punchtab.

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