Author archive

Philadelphia 76ers shoots first with integrated ticketing experience on StubHub

February 9, 2016

Professional basketball team the Philadelphia 76ers is launching a branded mobile-first ticketing experience on eBay’s StubHub as it looks to blend primary and secondary ticket purchasing into one convenient experience.

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Jack in the Box unleashes mobile coupon tied to 1M burger giveaway

February 9, 2016

Jack in the Box is pairing free food with mobile convenience to build excitement for a new menu item via a coupon offer that is also driving the conversation around a new marketing campaign.

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Mobile commerce week in review: Opportunities, challenges in offline sales

February 8, 2016

The significant opportunities as well as the ongoing challenges from mobile’s influence on offline sales was the big story last week in mobile retail. For the full analysis, watch this video.

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Whole Foods’ app-only digital coupons simplify in-store use

February 4, 2016

Whole Foods has introduced digital coupons that are exclusive to its iPhone and Android phone applications, enabling shoppers to show a bar code at checkout to automatically apply eligible discounts.

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47pc want real-time promotions – few retailers offer them: report

February 3, 2016

Substantially more shoppers want to use their smartphones while shopping compared with a year ago, but retailers are not moving fast enough to meet consumers’ increasingly sophisticated mobile needs, according to a new report from Accenture.

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Mobile’s influence on offline sales continues to grow: Forrester

February 2, 2016

More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.

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Mobile commerce week in review: Mobile wallets, loyalty, offers converge

February 1, 2016

Interest is growing in the power of the convergence of digital wallets, loyalty and coupons, with savvy retailers likely to make this a key focus in 2016. For the full analysis, watch this video.

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65pc redeem mobile coupons within five minutes: report

January 26, 2016

With 65 percent of convenience store shoppers who use mobile coupons redeeming offers within five minutes, savvy retailers are leveraging their loyalty programs and in-store signage to target consumers who are nearby or in their stores, according to a report released today by Koupon Media.

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How international grocery stores drive mcommerce with personalized app shopping

January 26, 2016

International grocery retailers such as El Corte Ingles and Cencosud are driving sales with mobile shopping experiences that more closely mimic the in-store experience by using dynamic personalized digital shelves.

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Mobile commerce week in review: Beacons and more beacons

January 25, 2016

Beacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.

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