Author archive

Pinterest Shop the Look builds up commerce initiatives, leverages customer journey

February 24, 2017

Macy’s, Target and Wayfair are some of the first marketers to jump aboard Pinterest’s Shop The Look feature to further capitalize on targeted users at a time in their customer journey when they are likely to purchase.

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Urban Outfitters achieves 146 pc revenue increase through location targeting

February 23, 2017

Apparel and accessories manufacturer Urban Outfitters saw a 75 percent conversion rate by targeting young women who frequent clubs with push-notifications that tapped emojis and deep linking.

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Walgreens integrates rewards program into Android Pay

February 21, 2017

Walgreens is continuing to push forward in the mobile commerce space with the integration of its loyalty program with Android Pay, allowing users to seamlessly earn points and pay via mobile in stores.

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Taco Bell simultaneously drives foot traffic, builds lifestyle brand with wedding

February 15, 2017

Fast-food retailer Taco Bell is hoping to shepherd in traffic to its new flagship location in Las Vegas with a social media campaign that will result in a wedding.

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Snuggle turns videos into customer connections

February 15, 2017

Sun Products’ fabric softener brand was able to get in on the frenzy surrounding Valentine’s Day and build a relationship with consumers to gather data by producing love videos for mobile users.

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Banana Republic wields in-store, online tools for bigger social influencer impact

February 10, 2017

Gap Inc.’s Banana Republic is building on its relationship with brand ambassador Olivia Palermo through in-store popup shops that are live streamed on YouTube to drive sales.

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Marriott uses interactive tools to drive V-day bookings, rewards members

February 8, 2017

Hospitality brand Marriott is hoping to jumpstart Valentine’s Day bookings with a campaign for its rewards that leans on an interactive mobile game on social, a fun way for consumers to get excited about rewards points.

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Benefit turns its customers into video editors

February 6, 2017

Beauty brand Benefit cosmetics is wielding an innovative tool in which users on mobile can create their own videos featuring different shades of its new lipstick and then purchase.

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Twitter’s Buy Button fails, but there is hope for Instagram, Pinterest

February 3, 2017

As buy buttons on social media have had a disappointing run, Twitter is killing off its own but that does not mean the rest are doomed, as experts say the social site’s disregard for relevancy and focus on convenience had it condemned from the start.

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Apple’s mobile commerce prowess supports its return seen in Q1

February 1, 2017

Apple’s Q1 2017 was its highest revenue quarter ever, seeing record-breaking sales through its App Store, as well as Apple Pay transaction volume up 500 percent year over year.

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