Author archive

Dunkin’ Donuts keeps users coming back to rewards app with incentives

January 13, 2017

Dunkin’ Donuts is maintaining its status as a leader in mobile retail applications by keeping users interested in ordering rewards through special giveaways.

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Sephora innovates business practices with mobile buying platform

January 11, 2017

Sephora is implementing a new system for its store buyers that runs on mobile for a more streamlined behind-the-scenes operation, making it easier to find new products that will boast well with each store’s audience.

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Evite brings real people onto its invites, making products more special

January 11, 2017

Online-invitation platform Evite is hoping to kick start sales of its new wedding invitation collection through a social media contest that leans on the wedding tradition of sharing pictures.

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EBay teams up with theSkimm to walk customers through online selling

January 9, 2017

EBay is tapping millennial-focused news source theSkimm to act on the new age way of driving sales and supporting charity by using social to encourage users to sell items for charity on mobile.

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AOL uses action-and-reward strategy for new interactive ad platforms

January 6, 2017

AOL and Verizon are building an ad experience designed to increase sales for ad partners across its media properties with useful capability such as downloadable coupons.

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Social media is the link to consumers during red carpet season

January 6, 2017

Retailers and brands are taking advantage of newer shoppable capabilities of social media and mobile during a critical time for fashion — awards season — but this year might see real conversion rates.

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Walmart is 2016 mobile retailer of the year

January 3, 2017

Walmart has had an exceptional year in 2016, and might have even gained enough traction to catch up with ecommerce giant Amazon.

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Guess compiles top social campaigns for New Year’s outfit inspiration

December 30, 2016

Guess is leaning on fashion experts to help suggest style choices to social media followers for New Year’s Eve, instead of pumping out stock images, as so many others do for a lasting impression.

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Burberry, Gucci, Fendi lead ecommerce performance with in-house solutions

December 30, 2016

While brands are quick to work with retailers such as Bergdorf Goodman, Saks Fifth Avenue and Nordstrom, many are sure to stay far away from Amazon with only 25 percent distributing on the online marketplace, according to L2.

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Williams-Sonoma touts an upper class image with new social campaign

December 29, 2016

Cookware retailer Williams-Sonoma is hoping to embody a high-class image for its products and overall brand image in a new social media campaign that could land a customer in London.

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