Author archive

Mondelez captures 14pc mobile coupon redemption rate for in-store shoppers

October 4, 2016

Mondelez International’s Cadbury brand recently teamed up with Mac’s Convenience Stores to reward shoppers for logging into the locations’ Wi-Fi, driving a 14 percent increase in coupon redemptions and a 25 percent increase in customer loyalty.

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PepsiCo’s gamified mobile coupons garner 8x ROI for participating retailers

October 3, 2016

PepsiCo recently served mobile coupons to millennials within close proximity to participating retailers, such as quick-service restaurant chains, that invited them to spin a digital prize wheel to win a discount, resulting in a $3 cost per coupon conversion.

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H&M, Sephora nab early entry into Kik’s fashion bot shop

September 30, 2016

H&M, Sephora and Victoria’s Secret Pink are three of the brands with chatbots in messaging application Kik’s new fashion and beauty bot category, allowing users to receive outfit recommendations and browse new styles in an artificial intelligence-enhanced experience.

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HotelTonight joins mobile loyalty space with in-app tiered rewards program

September 30, 2016

HotelTonight is the latest travel marketer to foray into mobile loyalty, opting to roll out a new in-application feature called HT Perks, which lets users unlock bigger discounts based on the amount they spend.

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Pei Wei adds a side of loyalty to new mobile ordering app

September 29, 2016

Fast-casual dining chain Pei Wei is unveiling a new mobile application that enables customers to order meals prior to arriving at a restaurant, access a bar code linked to their loyalty accounts and earn rewards points for each dollar spent.

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Mastercard jockeys for mobile payments domination with new API platform

September 28, 2016

In news announced today, Mastercard is introducing a proprietary API program that enables its partners to experiment with new technologies and interfaces, raising the innovation stakes for similar brands across the financial industry.

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Interactive messaging is new paradigm for conversations, commerce: Chatbox.com exec

September 28, 2016

NEW YORK – A Chatbox.com executive at the MMA SM2 Innovation Summit 2016 stressed the need for brands to leverage interactive messaging – such as chatbots, instant applications and messaging platforms including WhatsApp – to foster conversations with consumers and drive commerce.

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Chatbots, beacons are next steps in mcommerce: Home Depot exec

September 27, 2016

NEW YORK – A Home Depot executive at the MMA SM2 Innovation Summit 2016 revealed that mobile and tablet usage make up 50 percent of the retailer’s online traffic, a significant number that has prompted it to explore other mobile commerce initiatives, including beacons and chatbots.

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Cinnabon sprinkles mobile coupons, film partnership into latest social sweepstakes

September 26, 2016

Cinnabon is leveraging a partnership with the upcoming animated film Storks by inviting fans to upload their baby pictures onto Twitter or Instagram for the chance to win a trip to Warner Bros. Studios and receive a mobile coupon for the brand’s newest bite-sized treats, called BonBites.

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Why Heineken’s on-site festival marketing includes mobile-optimized beer coupons

September 23, 2016

Heineken enabled festivalgoers at Outside Lands 2016 to send their friends virtual beer passes through the Buddy Drinks mobile application, giving those recipients easy access to pre-purchased alcohol at the brand’s on-site location while ramping up sales for its products.

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