The integration of mobile marketing into existing marketing strategies on a large scale will not happen spontaneously.

Take a poll of CMOs for major U.S. retailers and chances are that many would have no idea what a QR code is or how to use one.

Following up on the article about the Citi iPhone application, I would like to give my point of view on this topic.

Consumers are increasingly using their mobile devices to review information, compare prices and buy items across a variety of price points.

This year has been widely proclaimed as the year that mobile banking will move into the mainstream.

Geofences have a chance to make a big effect in mobile marketing. They drive context: the right marketing message to the right person in the right location at the right time.

A recent Exposure2 report shows that mobile coupon redemption rates often exceed 50 percent, while paper coupons typically have a redemption rate of only 0.2-2 percent.

What are the implications to marketing of the Apple iPad’s influence on consumer engagement and connectivity?

Earlier this spring, comScore released data indicating smartphone users are accessing the Web and applications for content at about the same rate.

A recent Forrester Research report stated that more than half of U.S. mobile users are aware of mobile coupons. However, only 3 percent of consumers have requested one.