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Author Archive

Tips for using QR codes in marketing

March 11, 2010

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments.


Why the customer rules in mobile commerce

February 11, 2010

Mobile messaging seems to be a very obvious choice for commerce. The relevance of the device and the likelihood of response cannot be ignored, the possibilities become nearly endless.

Evaluating mobile calls-to-action at point of purchase

February 5, 2010

A shopper using a mobile device to help make in-store purchase decisions is no longer an emerging behavior. It is established behavior.

How mobile enhances packaging and point of sale at retail

January 29, 2010

A modern-day grocery or pharmacy is not a friendly zone for the brand. Gone are the halcyon days of “Leave-it-to-Beaver” when brands worked hand-in-hand with the local store owner to sell stuff. Now many retail chains compete on the shelf with competitive generic brands.

What is holding mobile commerce back?

January 22, 2010

For some time, the mobile industry has been waiting for an explosion in mobile commerce, with the vision of a Utopian era when everyone makes purchases, processes payment and generally conducts all day-to-day business transactions entirely within the mobile space.

Rating retailers’ iPhone apps: Amazon, Best Buy, Home Depot, Target, Walmart

January 19, 2010

Retailers have begun to launch mobile applications, but there are many brands which have not done anything yet, so there is still time to get products up to snuff, or improve what they already have.

How retailers can develop an effective mobile channel

January 4, 2010

Proliferating smartphones, better data plans and a consumer willing to engage on mobile for searching, shopping, buying or going to retail means one thing: retailers have no time to lose.

Guardian newspaper’s paid app won’t resolve advertising shortfall issue

December 17, 2009

Charging for mobile application downloads is not the answer to declining ad revenues. The answer lies elsewhere.

Two variables to consider when adding mobile bar codes

December 8, 2009

If you are considering adding a mobile bar code to your brand marketing efforts, there are two key variables to consider when choosing a solution.

Retail and mobile: Where to start

December 7, 2009

Instead of focusing on consumers and how they are leveraging mobile in their stores, retail CMOs are investigating widgets and applications that have little to no reach or frequency in their consumer base.