Author archive

Retailers must embrace in-store pickup

January 29, 2015

Despite the obvious benefits, many retailers still hold the view that the in-store pickup process is too complicated and costly to warrant investment.

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Design and the future of retail in quest of millennials

January 28, 2015

As more millennials use smartphones for everyday purchases, they are rapidly shaping the future of the retail industry by changing how consumers buy products.

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Exploring legal challenges to fulfilling the potential of mHealth

January 27, 2015

What should government, the technology and communications industries, patients and consumers, health care professionals and organizations do to protect the privacy and security of health care, medical and patient information using digital, mobile technologies?

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7 areas for retailers to pay attention in year of cautious optimism

January 26, 2015

There is no doubt that there are challenges ahead for retailers, but in general, conditions are being termed as cautiously optimistic. With that said, here are a few things to pay attention to as we wrap up January.

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5 trends in mobile business apps in 2015

January 23, 2015

Mobile applications have shaken up day-to-day business practices for millions of sales teams as well as those in other fields, and it is easy to see why.

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TCPA compliance remains a headache for marketers

January 22, 2015

While seemingly easy, developing an effective mobile strategy is not without peril. Companies that have attempted to do so without following the rules – which will never be mistaken for a model of clarity – can attest to the pain and costs that result from such efforts.

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The next killer app: Stores

January 21, 2015

Consider this: in 2013 only 4 percent rated Buy Online Pickup In-Store as more important than home delivery. In 2014, this number jumped to 64 percent.

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Mobile FirstLook was refreshingly not Mobile Same Look

January 16, 2015

The best part of Mobile Marketer’s Mobile FirstLook conference is that it gives us an early indication of whether the new year is destined to become “mobile same look.”

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Wearables and Internet of Things: That’s where the smart money is

January 16, 2015

Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.

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Meeting mobile’s challenges with gaming strategy

January 13, 2015

The mobile gaming community has spent an inordinate amount of time solving the very problems that marketers face when dealing with customer engagement.

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