5 tips to creating a better mobile landing page
May 23, 2013According to a Google study, 61 percent of users said if they did not find what they were looking for right away on a mobile site, they would quickly move on to another site.
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Reaching the fastidious mobile consumer
May 22, 2013With so many options, it is often impossible for consumers to feel that they have adequately evaluated, compared and selected the right products from what is available. Marketers are now seeing a decline in brand loyalty because consumers are becoming less sure of their buying decisions.
Steps to take while envisioning a mobile presence
May 21, 2013This is the first article in a series geared toward decision-makers who are currently exploring or are in the midst of developing a mobile presence.
7 deadly sins as applied to QR codes
May 20, 2013QR codes have been mocked, debased, abused and downright hated, oftentimes with good reason.
Getting to mobile commerce: The build vs. buy decision
May 17, 2013When retailers are looking at the build versus buy scenario, the decision quickly boils down to economics.
6 tips for improving mobile customer experience
May 17, 2013Gartner predicts that in 2013 mobile devices will overtake PCs as the most common Web access device worldwide. What can marketers do to prepare for the mobile shift?
Testing mobile apps: QA can make or break project’s success
May 16, 2013Quality Assurance (QA) plays a vital role in the development of mobile applications, but many overlook the critical nature of this piece of the app development process.
6 principles of a smooth mobile commerce checkout experience
May 15, 2013The mobile commerce usage rate is forecasted to increase from 14 percent in 2013 to almost 40 percent by the end of 2014.
Common sense rules in LA Lakers text message lawsuit
May 14, 2013The number of lawsuits involving (allegedly) unsolicited text messages has been growing steadily in recent years, as has the cost of settling these suits.
Data dips deeper into the pockets of wireless carriers
May 14, 2013Today, on carrier networks where voice once ruled the airwaves, 85 percent of all traffic is now data, and that figure is only going to grow as new generations of phones and tablets gobble up more bandwidth.
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