The Federal Trade Commission’s Endorsement Guides were revised in 2009 to provide advertisers with guidance on how to apply traditional legal principles regarding testimonials and endorsements to new marketing channels and techniques.
Why is it so hard to succeed in a market where consumers love online shopping, mobile commerce and foreign brands in equal measure?
Visibility in a person’s digital life – even two-way interactions with them – does not necessarily mean you have built this connection.
In 2014, there were 4 billion Internet-enabled devices globally. In the next five years, that number is estimated to soar to 200 billion devices, an average of 26 per person.
Despite the earning potential, pharmaceutical and insurance companies have traditionally not effectively advertised to the Hispanic market.
We are almost at a point where users essentially create a curated Web on their device by downloading the apps and services they want and then being able to find the content they need from this curated list of services. This is a change from relying on Google to always curate which publisher has the best content.
If inattentive, impulsive, selfish, timid and illogical are words to describe ineffective mobile marketers, surely there are others to tag on courageous and successful professionals?
Small screens and short attention spans demand effective marketing. The average consumer attention span is only eight seconds.
I take issue with mass marketers that have declared Apple merchandise as luxury products.
As shoppers gravitate toward watch-based technologies, retailers will need to focus on creating an engaging in-store experience on the new devices.