Author archive

Chat bots: Turning SMS into a next-gen engagement platform

August 25, 2016

Not only do chat bots help businesses personally answer large volumes of common questions, they also enable companies to meet consumers’ growing preferences to solve problems via messaging versus waiting on hold to talk with a company representative.

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Why behavior matters more than thought leadership

August 25, 2016

You do not want your users to think about using your app, just to use it. The part of our brain that controls habit has nothing to do with conscious thought. How can apps tap into its power?

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Understanding mobile advertising trends: Smartphone vs. tablets

August 23, 2016

As the digital advertising marketplace continues to develop, mobile display advertising continues to outperform desktop. But within this digital platform, different consumer behavior and trends are evolving with regard to mobile and tablet.

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How wireless carriers can compete with Facebook, Google and WhatsApp

August 23, 2016

According to Morgan Stanley, in the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, compared to 67 cents in the mobile ad market.

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The problem with mobile games and ads

August 22, 2016

With mobile games set to generate more revenue than their PC and console counterparts for the first time this year, you would be forgiven for thinking that the mobile games industry was in rude health.

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Why Pinterest is a platform that marketers cannot ignore

August 22, 2016

Research has revealed the extent of Pinterest’s commercial potential: 72 percent of Pinterest users have bought something that they saw on Pinterest in a real-world shop and 64 percent of Pinterest users actually look at items that they have pinned while they are in-store.

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Customer support is your brand’s untapped secret weapon

August 19, 2016

Barry Coleman, UserCare, customer support, mobile marketing, mobile commerce, mobile advertising, mobile, luxury marketing, luxury retail, luxury

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Is your location data actionable?

August 19, 2016

Making your data actionable means combining data and content to own the next moment – or the action that occurs after a consumer finds you.

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4 benchmarks for judging quality of leads

August 18, 2016

As CRM databases become increasingly key to lead-generation activities, and sales and marketing professionals begin to operate more like scientists, a new mantra is taking over.

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4 steps to make mobile marketing more effective

August 17, 2016

When it comes to marketing, the mobile numbers do not lie, and the future is promising. Mobile ad expenditures are projected to exceed $100 billion this year, capturing more than 50 percent of the digital media market. By 2019, that proportion will jump to more than 70 percent.

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