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Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile

June 29, 2016

More than a third of marketers are not even measuring their ROI in relation to mobile display advertising.

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Cannes Lions: UN Secretary-General Ban Ki-moon seeks agency support for sustainable development

June 28, 2016

CANNES, France – United Nations Secretary-General Ban Ki-moon arrived at Cannes Lions having completed a nine-year-plus effort to end the violence with insurgent group FARC and the Columbian government.

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PR and media in rapid mobile-powered transition

June 28, 2016

The global public relations industry, while growing, is teetering on the precipice of decline: growth slowed to 5 percent in 2015, according to new research. It is a troubling spot for the sector to be in, especially as PR remains incredibly valuable to businesses and their marketing teams.

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Cannes Lions: Virtual reality is the new luxury game-changer

June 27, 2016

CANNES, France – According to Google statistics, virtual reality has grown by nearly four times in the last year. And while this piece of tech still lacks in accessibility to the mainstream, both brands and consumers are taking the leap and embracing it.

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Cannes Lions: Vice CEO talks about TV, media and breaking rules

June 27, 2016

CANNES, France – Sometimes the people that you sit next to at Cannes Lions are as interesting as the speakers.

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Cannes Lions: Building the Under Armour brand

June 24, 2016

CANNES, France – Under Armour CEO Kevin Plank and Droga5 founder/CEO David Droga, on a panel yesterday at the Cannes Lions ad festival, provided an overview of how they started working together to form an effective partnership.

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Sales success begins and ends with engagement

June 23, 2016

As a sales leader, my professional life is filled with quotas, metrics and dashboards. But if I had to pick just one thing that I am optimizing for, it would be engagement. Why?

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Cannes Lions: Interview with Elaine Chum, digital marketing lead for Asia-Pacific at Philips

June 23, 2016

CANNES, France – Dan Hodges, managing director of Consumers in Motion, yesterday spoke with Elaine Chum, digital marketing lead for Philips, at the Cannes Lions annual advertising festival in Cannes in the South of France.

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Cannes Lions: Vogue’s Anna Wintour in conversation with Christopher Bailey, CEO of Burberry

June 22, 2016

CANNES, France – Burberry CEO and chief creative officer Christopher Bailey yesterday at Cannes Lions gave a warm welcome to Anna Wintour, editor in chief of Vogue and artistic director of Condé Nast.

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Cannes Lions: Clear Channel Outdoor user mobile location data to change game for brands?

June 21, 2016

CANNES, France – This publication’s correspondent and Consumers in Motion managing director Dan Hodges yesterday interviewed Dan Levi, executive vice president and chief marketing officer of Clear Channel Outdoor, at the Cannes Lions Festival in Cannes, France.

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