Mobile users may discover some applications on their own, but in fact, app advertising is the driving force responsible for 57 percent of new app downloads. And for app advertising to continue to attract a steady stream of loyal users, app marketers must perfect their courting skills.
This past week, the media happily announced that Echo was “all growed up.” An astounding adulthood spurt given that Echo is mainly relegated to kitchens and has the key functionality of telling you the weather and managing your Spotify account while your fingers are full of cookie dough.
Mobile marketing is a rapidly changing landscape and 2016 will see even further evolution. Last year witnessed a huge rise in all kinds of mobile advertising, including traditional mobile site ads and in-application mobile ads, and consolidation of mobile ad networks.
A recent Nielsen study shows that consumers use nearly 30 apps per month regularly. However, 60 percent of smartphone users have fewer than two shopping-specific apps, while 21 percent do not have any, according to Forrester.
The milestone that was the 50th Super Bowl will be remembered also for the advancements that advertisers made by including meaningful calls to action for mobile device owners.
Despite the fact that consumers basically carry computers in their pockets, marketers are still counting on them to get out their scissors and Ziploc bags before heading to the store.
Applift and Forensiq estimate that 34 percent of programmatic mobile ad inventory is fraudulent.
For almost as long as mobile phones and text messaging have been around, people have been predicting the death of SMS marketing. There are, in fact, reasons to suppose that the future of SMS is more secure than many other types of marketing.
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
To industry pundits and casual observers, it came as a shock this week when Apple projected that growth for its iPhone sales would hit the slowest pace since 2007, the year of the iconic phone’s release.