Author archive

When it comes to mobile shopping, customer location is everything

April 29, 2016

Mobile killed the marketing funnel. The dominant model once showed consumer behavior following a linear, logical progression from awareness and consideration to purchase, loyalty and advocacy.

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Cat-and-mouse game of mobile ad fraud has only just begun

April 28, 2016

Though mobile advertising has grown to become a $100 billion spending category, we are still very much in the early stages of the fight against mobile ad fraud.

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How luxury brands should engage on Instagram and Snapchat

April 27, 2016

Instagram has become a leader, especially for luxury marketing, with new content to engage brand fans.

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What drives mobile loyalty these days?

April 27, 2016

The rapid shift of retail and commerce to the mobile environment should serve as a wake-up call for brands and loyalty marketers.

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Luxury consumers blurring lines between offline, online and mobile

April 26, 2016

Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.

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Integrate real-time components into ad campaigns

April 26, 2016

A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.

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3 ways to reinvent the phone number

April 25, 2016

Conventional wisdom is that the phone number is on the way out. When Facebook rolled out its predictions for what 2016 would hold, one of its key arguments was for the disappearance of the phone number as messaging applications continue to grow.

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Quantifying effective mobile user experiences

April 25, 2016

A Forrester study reports that half of users’ state they would uninstall an app that they classify as poor and would be less willing to interact with the company’s Web site or on social media.

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Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits

April 22, 2016

Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act.

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How fashion needs to deliver in digital commerce

April 22, 2016

Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey.

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