Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Augmented reality is the new QR code – Mobile Marketer

By
August 14, 2012

Please click here to sign up for Mobile Marketer

Augmented reality is the new QR code
Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented reality is increasingly making a name for itself and marketers are embracing all forms of the technology to offer a new type of engagement.
Please click here to read the entire story on Mobile Marketer

Motorola cutbacks reflect Google’s challenges in becoming as profitable as Apple
Google is reducing the headcount at Motorola Mobility by 4,000 and closing a number of its facilities in a move that suggests the deal was more about patents than trying to compete head on with Apple.
Please click here to read the entire story on Mobile Marketer

Procter & Gamble’s Bounty, Puffs tap mobile to help parents, teachers connect
Procter & Gamble’s Bounty and Puffs have teamed up with TeacherLists.com for a new campaign that includes a mobile component to make life easier for its users.
Please click here to read the entire story on Mobile Marketer

Senokot mobilizes print coupons with QR codes to drive sweepstakes entries
Senokot is using QR codes on print coupons to make it easier for newspaper readers to enter a sweepstakes promotion.
Please click here to read the entire story on Mobile Marketer

Mobile drives more timely, direct answers than online research: study
For market researchers, the key to collecting valuable insights into how consumers interact with their devices is to keep questions short and direct, according to a new study by Communispace.
Please click here to read the entire story on Mobile Marketer

Tourneau extends reach of digital lifestyle magazine via iPad app – Luxury Daily
Luxury Daily today – Tourneau extends reach of digital lifestyle magazine via iPad app; Korean luxury market growing 12pc each year: study.
Please click here to read the entire story on Mobile Marketer

Collecting mobile numbers: It’s all about brand engagement
For many consumers, mobile devices are the last fortress of privacy — the one place no one can get to them. The last thing they want is to be spammed by unwanted text messages.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply