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Aug. 25: Webinar: Pizza Hut, Foster’s wines: Mobile brand and product marketing in-store and beyond

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August 25, 2010

pizzahutPlease click here to register for the free webinar, “Foster’s Treasury Wine Estates: Mobile brand and product marketing in-store and beyond.”

How to conduct mobile brand and product marketing in-store, on the mobile Web and beyond? Learn from Pizza Hut and Foster’s Treasury Wine Estates, maker of Beringer and Stags’ Leap, in this free webinar on Aug. 25 that is open for registration.

Part of a continuing series, the hour-long webinar from 2 p.m. to 3 p.m. Eastern time on Aug. 25 will offer key tactical and strategic tips and best practice on the use of mobile brand and product marketing in- store and beyond. Case studies on Pizza Hut and Foster’s Treasury Wine Estates Americas will support this webinar sponsored by iLoop Mobile, a mobile marketing services provider.

“Brands run marketing campaigns where consumers live, work and play, and it is quickly becoming evident that mobile is where all the three aspects converge,” said Mickey Alam Khan, editor in chief of Mobile Marketer and Mobile Commerce Daily.

“This webinar will offer a roadmap for brands and agencies for running effective mobile brand and product marketing campaigns and programs that are integrated with other channels as well,” he said.

pizzahut2The webinar will also cover important metrics around the relevance of mobile to brand and product marketing, as well as strategies, marketing objectives and campaign types that can increase brand awareness, consumer brand interaction and product sales.

Spirited discussion
Pizza Hut is the nation’s largest pizza chain.

Treasury Wine Estates Americas, formerly Foster’s Wine Estates, is a subsidiary of Foster’s Group Ltd. whose spirits portfolio comprises beers, wines, spirits, ciders and non-alcoholic brands.

wineThe company’s wine offerings include premium international labels such as Beringer, Stags’ Leap, Etude, Castello di Gabbiano, Penfolds, Lindemans, Rosemount and Chateau St. Jean.

Panelists are Geoff McCleary, vice president of strategy strategy at imc², and Michael Ahearn, vice president of marketing and strategies at iLoop Mobile, will participate in the webinar.

Dan Butcher, associate editor on Mobile Marketer and Mobile Commerce Daily, will moderate.

Mr. McCleary will discuss work that his agency, IMC2, has done for Pizza Hut.

“Imc² developed the iPhone application for Pizza Hut which enabled Pizza Hut to become the first of the major pizza retailers to have online ordering from a mobile application,” Mr. McCleary said.

“Working with Pizza Hut, we created an application that leverages the iPhone functionality and invites people to order in a fun and exciting way,” he said. “The application allows customers to virtually construct their pizza from crust to toppings.

“While waiting for the pizza to be delivered, people can play the Hut Racer game and navigate their way through the obstacles.”

The Pizza Hut application was featured in Apple commercials for the iPhone. It was recently named by Forbes as the best branded application of 2009.

For his part, Mr. Ahearn will discuss Foster’s approach to mobile, with strategic and tactical mobile campaign options and considerations and specific campaign examples. He will also offer perspectives on the importance of mobile to Foster’s overall marketing strategies.

Webinar themes:
• Marketing objectives for mobile campaigns
• Use metrics of mobile marketing
• Campaign types, with a focus on mobile coupons, customer acquisition and promotional messaging
• Examples of mobile marketing in retail environments
• Case studies from Pizza Hut and Foster’s Treasury Wine Estates Americas
• Why mobile makes sense for brand and product marketing, and which mobile channels make the most sense for specific marketing goals
• In-store brand interactivity using SMS and mobile Internet strategies
• Future strategies and opportunities with mobile
• Best-practice tips

Attendees to this webinar can request a copy of the deck.

“The adoption of mobile marketing by leading brands is accelerating quickly, and has become a de facto component of a brand’s marketing mix,” iLoop Mobile’s Mr. Ahearn said.

“Today, every marketing channel and purchase environment presents an opportunity to engage the consumer on their mobile devices,” he said.

Please click here to register for the webinar, “Foster’s Treasury Wine Estates: Mobile brand and product marketing in-store and beyond.”

 


 

 

 

FREE WEBINAR

Topic: Pizza Hut and Foster’s Treasury Wine Estates: Mobile brand and product marketing in-store and beyond

Date: Wednesday, Aug. 25, 2010

Time: 2 p.m. to 3 p.m. Eastern time

Focus: How to conduct mobile brand and product marketing in-store and on the mobile Web? Learn from Pizza Hut and Foster’s Treasury Wine Estates in this free webinar.

Part of a continuing series, the hour-long webinar will offer key tactical and strategic tips and best practice on the use of mobile brand and product marketing in-store and beyond. Case studies on Pizza Hut and Foster’s Treasury Wine Estates Americas will support this webinar sponsored by iLoop Mobile, a mobile marketing services provider.

The webinar will also cover important metrics around the relevance of mobile to brand and product marketing, as well as strategies, marketing objectives and campaign types that can increase brand awareness, consumer brand interaction and product sales.

Sponsor: iLoop Mobile

Panelists: Geoff McCleary, vice president of strategy strategy at imc²
Michael Ahearn, vice president of marketing and strategies at iLoop Mobile

Moderator: Dan Butcher, associate editor on Mobile Marketer and Mobile Commerce Daily

Webinar themes:
• Marketing objectives for mobile campaigns
• Use metrics of mobile marketing
• Campaign types, with a focus on mobile coupons, customer acquisition and promotional messaging
• Examples of mobile marketing in retail environments
• Case studies from Pizza Hut and Foster’s Treasury Wine Estates Americas
• Why mobile makes sense for brand and product marketing, and which mobile channels make the most sense for specific marketing goals
• In-store brand interactivity using SMS and mobile Internet strategies
• Future strategies and opportunities with mobile
• Best-practice tips

Attendees can request a copy of the deck.

Please click here to register for the webinar, “Foster’s Treasury Wine Estates: Mobile brand and product marketing in-store and beyond.”

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