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Audi teaches drivers maintenance tips with augmented reality app – Luxury Daily

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August 14, 2013

A3 eKurzinfo app

Beauty collections ideal for brands to create complete image
Luxury brands seeking to expand their portfolio and spark new interest may benefit from entry-level beauty products as a way to portray the image of the ideal branded look.
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Audi teaches drivers maintenance tips with augmented reality app
German automaker Audi has teamed up with Metaio to create an augmented reality mobile application that can recognize and expound upon over 300 elements of the A3 model to allow for a deeper and accessible understanding of the vehicle.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Henri Bendel launches new collection via partnership with tennis star
New York-based department store Henri Bendel is launching a new accessories collection through a partnership with tennis star Maria Sharapova in collaboration with her Sugapova candy brand.
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Langham Place, Magellan Jets offer business travelers weekend jaunts
Langham Place, Fifth Avenue, New York is partnering with Magellan Jets to provide business travelers with weekend day-trips to any of Magellan’s destinations.
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Purdey showcases hunting lifestyle in new collection video
Gun and rifle makers James Purdey & Sons is showcasing the lifestyle of the brand through a video for its new collection that displays the social aspects of hunting.
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Fortuny boosts customer service with site relaunch
Venetian fabric house Fortuny is boosting customer service capabilities through a recently relaunched Web site, while remaining true to its heritage.
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Marco Bicego sparks interest with Bloomingdale’s shop-in-shop
Fine jewelry maker Marco Bicego is sparking interest in the brand by opening its first New York boutique inside Bloomingdale’s flagship location after its collections found success within luxury retailers.
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Fairmont Hotels organizes global charity programs with local partners
Fairmont Hotels & Resorts is beginning a month-long charity initiative in September that tackles issues relevant to its properties’ surrounding areas.
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Alexander McQueen, Jaguar Land Rover, China and South Korea – News briefs
Today in luxury marketing – Alexander McQueen and Damien Hirst join forces; Jaguar Land Rover to recall 11,852 vehicles in China; China’s luxury-car market switches gears; Korean market slows.
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Can brands grow mobile commerce alone?
We are spending more time than ever on our mobile devices and they are fast becoming our preferred way to source and purchase products. This does not mean we are not using desktops to purchase anymore.
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