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Audi shifts magazine to mobile with iPad app
German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.
http://www.luxurydaily.com/audi-shifts-magazine-to-mobile-with-ipad-app/
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Burberry is 2011 Luxury Marketer of the Year
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is Ralph Lauren Corp. and the second runner’s-up is BMW.
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Moschino uses social picture project to create fan community
Italian apparel and accessories brand Moschino is using the Facebook application platform to run a picture-based engagement campaign to overcome language barriers and engage with its fans around the world.
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Departures uses travel ads to promote peace-of-mind in 2012
American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry.
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Ritz-Carlton New York properties use new packages to highlight global rebranding
The Ritz-Carlton Hotels of New York are rolling out four new packages in line with the global hotel chain’s recent rebranding centered around the slogan, “Let us stay with you.”
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1.3B will access social media sites via mobile by 2016: study
Juniper Research predicts that 1.3 billion consumers will rely on their mobile devices to access social media sites by 2016.
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LVMH, Hermès, Audi, Eres and Prada – News briefs
Today in luxury marketing – LVMH got its hands on more Hermès shares; Audi races to catch BMW; Eres expands in Beverly Hills; Prada spring 2012 makes hot rods cool again.
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