Top 10 luxury branding efforts of Q1
Luxury marketers embraced the New Year by reasserting their status in the industry or making a new name for their brand.
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Michael Kors propels CSR with philanthropic partner Halle Berry
U.S. label Michael Kors is upping its support of the United Nations World Food Programme by partnering with actress Halle Berry to raise awareness and design a watch line to benefit the organization.
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Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Tod’s, WSJ, BCG, Ipsos
Registration is open for the Luxury Roundtable: State of Luxury 2013 conference Wednesday, May 1, 2013 with speakers from the Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff,Tod’s, WSJ, BCG and Ipsos MediaCT. Must-attend for luxury brands and retailers, agencies, publishers and researchers.
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Webinar on April 23: Tapping social media without diluting the luxury brand’s mystique
Please register now for the free hour-long webinar on Tuesday, April 23 at 2 p.m. on how luxury marketers and retailers must tackle and measure social marketing efforts for effective ROI without diluting the brand’s aura.
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Montblanc, Hublot flaunt New York boutique service for Madison Avenue Watch Week
Luxury watch marketers are coming together to target affluent New Yorkers for Madison Avenue Watch Week 2013 presented by The Wall Street Journal.
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Audi pushes affordable in-vehicle Wi-Fi plan via TV spots
Audi of America is offering a new $15-per-month mobile data plan that will give drivers in-vehicle connectivity through a partnership with T-Mobile.
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Omega leverages multichannel Co-Axial campaign with YouTube ad
Swiss watchmaker Omega extended the reach of its new television and social media campaign through a one-day banner ad placement on YouTube, the third most popular Web site behind Google and Facebook.
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Chanel, Gucci target Vanity Fair readers with celebrity ambassadors
Chanel, Gucci and other luxury advertisers are pushing their fragrances with famous faces in the May issue of Condé Nast’s Vanity Fair.
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Chanel, Bottega Veneta, Kurt Geiger and Lexus – News briefs
Today in luxury marketing – Diane Kruger lands Chanel beauty deal; Bottega Veneta hits luxury sweet spot; British invasion: Kurt Geiger’s big plans for the US; Lexus dethroned by BMW seeking under-50s buyers with IS.
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Making the case for a mobile audit in a consumer-led economy
For most marketers, more customer engagement is occurring from a mobile device than from any other single communication touch point. That has serious implications for the brand.
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