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Audi keeps football fans informed with new mobile application – Luxury Daily

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August 3, 2015

Audi regularly sponsors football events

Audi regularly sponsors football events

Future of wearables requires combination of fashion and function: report
As the wearable market grows and technology improves, consumers will increasingly look for more stylish and fashion-forward design in wearable products, according to a report by Fashionbi.
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Baume & Mercier brings brand mantra to millennials through film, social contest
Switzerland’s Baume & Mercier is sharing consumers’ moments of success through a new social initiative meant to highlight the brand’s timepieces as part of an achievement.
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Registration open: Luxury Retail Summit: Holiday Focus 2015
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
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Audi keeps football fans informed with new mobile application
German automaker Audi is giving football fans the ultimate mobile experience with its new Audi Football application for Android and iOS.
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Mandarin Oriental Prague creates cinematic memories with Hollywood package
Mandarin Oriental, Prague is giving consumers the Hollywood star treatment in a package celebrating the Czech city’s place in filmmaking.
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Brands must decode branded emojis or risk getting left behind
Emojis are the new universal jargon among younger consumers but, as marketers dive in with branded versions, they need to make sure they truly understand how to speak the language.
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Gucci, Saint Laurent promote fall fashions in Vanity Fair’s August edition
Gucci and Saint Laurent Paris were among the luxury fashion houses featured in the August issue of Condé Nast’s Vanity Fair.
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Top 5 brand moments from last week
Luxury brands are often challenging perceptions and aim to be innovative and alter marketing traditions.
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Balenciaga, Etro, Lexus and Panerai – Live news
Luxury Daily’s live news from July 31 – Kering confirms Balenciaga and Alexander Wang split; Etro goes on-board with Crystal Cruises with branded spa product placement; Lexus facilitates social viewing experience for TV series via app; Officine Panerai prioritizes US for first online boutique.
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Travel retail, private jets, China and Maserati – News briefs
Today in luxury marketing – The anatomy of travel retail; The perks of private jet flying: From VIP events to free luxury hotel stays and exclusive access; Luxury brands break into food business to reach China’s shoppers; Maserati’s profits will recover with Levante SUV, Marchionne says.
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HENRYs can help high-end marketers rethink definition of millennials and luxury itself
Millennials, like other classified generations before them such as boomers and Gen-Xers, have begun breaking out of their defined box as they mature and start to gain wealth with the improving economy.
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