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Gift guides need to tell stories, spark emotion
As the holidays draw nigh, brands are looking to stand out as gift-buying destinations, but what efforts can effectively attract consumers?
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Fendi QuTweet capsule flies consumers to the tropics
Italian fashion label Fendi is bringing its QuTweet capsule collection to life with a tropical bird-themed social video.
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BMW showcases Roy Lichtenstein “Art Car” at Art Basel
German automaker BMW is supplementing its official partnership of Art Basel Miami Dec. 4-7 with a number of initiatives that elevate the brand’s visibility among the ultra-affluent consumers roaming about.
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Baccarat honors past influences on fragrance industry with limited-edition decanter
French crystal maker Baccarat is extending the longevity of its 250th anniversary celebration with a limited-edition fragrance steeped in heritage.
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Audi furthers dealer digitization at LA Auto Show
Audi of America is demonstrating an interactive digital screen at the Los Angeles Auto Show that will likely become, in one form or another, a common asset within dealerships and showrooms.
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Veranda wraps up 2014 with fourth consecutive year of paging, revenue gains
Chanel and Armani Casa are among the luxury brands taking part in Veranda’s “season of style” in the publication’s November/December issue to increase product awareness before the holidays.
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Top 5 brand moments from last week
Once the noise dies down from the sales-heavy weekend, luxury brands can get back to normal.
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Harrods, David Yurman, Anya Hindmarch and Bally – Live news
Luxury Daily’s live news from Nov. 26 – Harrods hosts Valentino pop-up this holiday season; David Yurman extends reach in New York with SoHo boutique; Anya Hindmarch offers handwritten options on leather goods; Fendi sparks Twitter conversation about fragrance.
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LVMH, Gucci, Champs-Élysées and Hugo Boss – News briefs
Today in luxury marketing: LVMH shareholders approve Hermès deal; Gucci’s “black widow” on prison life; Champs-Élysées seeks overhaul amid growing competition; Hugo Boss targets faster sales growth, better margins.
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Inviting nominations for the 2014 Luxury Daily Awards
Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year.
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Changing landscape of mobile commerce and what it means for brands
As impressive as mobile phone growth is over the next three years, there is a consumer behavioral shift that is equally as important to note.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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