London number one destination for cross-border retail expansion: report
Asia Pacific has become a top priority for retailers looking to expand their global footprints, with 18 of the top 50 most attractive cities for cross-border retail located within the region, according to a new report from JLL.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Cartier, Burberry lead in forgotten but important email marketing
British fashion label Burberry and French jeweler Cartier are the top email marketers, according to a new report from ContactLab and Exane BNP Paribas.
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Karl Lagerfeld subject of career-spanning photography shows in Cuba, Italy
Fashion designer Karl Lagerfeld is showing off his skills behind the camera lens in two retrospective photography exhibits.
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Burberry puckers up to acquaint consumers with beauty offerings
British apparel and accessories house Burberry is showcasing the diversity of its lip color collection through a multifaceted digital push.
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Audi eases urban mobility with smart navigation, longboard attachment
German automaker Audi is providing urban customers with a new way to get around town.
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Travelers skeptical and unaware of sustainable accommodations: report
Sustainability initiatives are on the rise in luxury, but the hospitality sector will need to educate consumers to get them on board.
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Sub-Zero explores benefits of fresh ingredients via digital content hub
Refrigerator and wine storage brand Sub-Zero is providing a fresh perspective on food preparation and storage with an influencer-led initiative.
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Interactive video revs up while truly native experiences lag
Mobile video has skyrocketed with consumer use and brand adoption, but interactive video ads are taking the tactic another step further by fully immersing viewers into content, challenging marketers to learn a new skill set.
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Moda Operandi, Bulgari, Rolls-Royce and Dior – Live news
Luxury Daily’s live news from April 25 – Moda Operandi strengthens wedding trunkshow offerings; Bulgari continues children’s cause with new bracelet design; Rolls-Royce London opens dealership doors for craft expose; Dior’s Provençal dream realized in fragrance, restoration project.
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Alber Elbaz, Saint Laurent, Alexander McQueen and Iran – News briefs
Today in luxury marketing – Alber Elbaz removed from Lanvin board; Francesca Bellettini on Saint Laurent in the post-Hedi Slimane era; McQueen denies copying royal wedding dress; Luxury groups should focus their FOMO on Iran.
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Luxury consumers blurring lines between offline, online and mobile
Ecommerce, social media and mobile technology have erased any clear order of operations in the customer experience.
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Integrate real-time components into ad campaigns
A recent Microsoft survey found that the average attention span has dropped to eight seconds, which is less than a goldfish’s nine-second attention span.
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